Ever wondered about those special ingredients that go into creating a Luxury Gold tour? From selecting the most appealing destinations, finding exceptional hotels and exclusive experiences, to thinking of every moment that weaves your journey together, it takes a special person to make such a special journey. Combining expertise with passion and dedication, we spoke to tour planner Karen Gower, to find out more.

For travel inspiration take a look at our collection of small group journeys

First and Foremost, I Think Like a Guest

Karen joined Luxury Gold at its inception over ten years ago, initially as a Travel Concierge before taking on the role of Travel Experiences Manager Europe in 2024. “I fell in love with the product, and it’s been my life ever since,” she says with pride.

“I don’t think that there’s anybody in the company that has had the privilege to get to know as many Luxury Gold guests as I have personally. Eating with them, spending time with them and walking them through itineraries. So, I’m able to put myself in their shoes.

“I ensure this personal touch permeates throughout a Luxury Gold itinerary, a true understanding of who the guest is and what their expectations are. And it’s of course all cemented together by your Travel Concierge, the master of ceremonies at the helm of every journey.”

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Tailoring Each Journey, Your Travel Concierge

“I encourage each Travel Concierge to carefully consider each guest as an individual,” says Karen, “making a note of their interests and what excites them. Through this they can look for how we can make their trip personal to them. It is the little extras that make the difference, small, noticeable touches can affect a guest’s time with us and make their trip extra special.

“The other thing that is so important to our guests is not to have to think while they are with us. We take care of everything they need and think of everything they haven’t even thought of. You leave your luggage for the porter, and it magically appears in your next hotel room. We take care of special diets, so guests don’t have to explain every time to a restaurant. It is a seamless way to travel, you are even picked up from home and taken to the airport.”

Meet one of our exceptional Travel Concierges: How Travel Concierge Elena Makes Italy Sparkle

Luxury Takes Many Forms

When creating new itineraries and experiences, Karen tells us she focuses on the unexpected. “I’m always looking for something that’s a bit different, something that guests wouldn’t do on their own,” she says.

“That’s the benefit of traveling with Luxury Gold. We show you things that you wouldn’t otherwise come across, such as that little local bakery behind the hotel that sells the most exquisite pastries, but nobody writes about because its local.”

“Authenticity is also a luxury. For example, it might not be appropriate to have a fine dining experience, if that’s not the local food. But the opportunity to dine on traditional local fare at a small local restaurant, tasting traditional recipes and the local wine is a truly exceptional experience.

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Connection and Passion are Key

“We hear a lot from guests about how much they love contact with local people,” Karen says. “Passionate local people with a story to tell. Maybe they’re preserving their cultural heritage or sharing their cooking skills. This is a luxury when you explore new places. Everyone can tick things off their bucket list, but you never forget that personal contact and that passion that somebody has shown for something that you might not have even known about.”

“The traditional Moll farm that we visit in Norway on Timeless Scandinavia is a great example,” she tells us of one of our MAKE TRAVEL MATTER® Experiences, adding that nobody would ever go up there without us knowing about it. “We meet the owner whose family has been there for generations and are invited into her home. She sings to our guests, gives them the apple cake made from their apples by the local bakery makes and talks about the historic paintings that she’s got in the rooms of her house. She tells us the significance of her home and how she’s preserving a way of life. That is so important, and it is probably not mentioned in any of the guidebooks.”

Discover this on: Timeless Scandinavia

We’re The Envy of Other Travelers

“Luxury also means exclusivity, which I weave this into every Luxury Gold journey” explains Karen, citing the after-hours VIP visit to Doges Palace in Venice as an example, a highlight of our Ultimate Italy itinerary. “Like a film star, you cruise down the Grand Canal in a water taxi past the spectacular buildings. Its towards the end of the day so most tourists have gone home. We meet our Local Expert, Silvia in Saint Mark’s Square and make our way over to the old doors of the palace which swing open, just for us, which is incredible.

“Often there will be a few people in the square who will approach because they think the palace is opening, and we have to say “I’m really sorry, we’d love to help but we have a Luxury Gold private tour, and then we waltz into the palace!

“It’s an exclusive moment to the extent that in on massive room, you stop in one corner and jump slightly on the floor and, because all of Venice is floating, you can actually feel the floor moving, which is something you couldn’t do if it were open to the public. So that is an incredible experience.”

Of course, exclusivity and authenticity don’t mean that any big moments are missed. “On all of our journeys you will see the big experiences you would expect of the location,” says Karen. “We ride the Glacier Express on Majestic Switzerland and enjoy a VIP after-hours visit to the Tower of London on British Royale.

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Sustainability is at the Core of Every Journey

“For Luxury Gold, and all our sister brands at The Travel Corporation, responsible travel is a core base of our journeys,” Karen says. “The goal of our How We Tread Right sustainability strategy is to include a MAKE TRAVEL MATTER® Experience on at least 50% of itineraries by 2025, but we’re proud to say we have already surpassed this. Every journey has at least one MAKE TRAVEL MATTER® Experience, with some tours featuring many more.

“These experiences give something back and leave a positive impact on the places we visit. They also offer exclusive opportunities to meet some amazing people We also responsibly source all hotels and experiences, ensuring our impact is positive everywhere we go.”

Karen cites meeting Tracey from Tracey’s Farmhouse on Ultimate Ireland as a highlight for guests and in Perugia, Italy, “fourth generation weaver Marta who we meet on Ultimate Italy has an incredible story to tell about preserving her craft, and is an amazing person who our guests just fall in love with.”

Read more about our commitment to responsible travel: 100% Meaningful, 100% Memorable: Why Every Luxury Gold Journey Matters

Time to Enjoy, and Time to Personalize

“When planning a tour, it is very important to keep the pace of the tour in mind at all times,” Karen explains. “With Luxury Gold we’re aiming to cover everything, but make sure that the guests don’t feel rushed or indeed too tired. Afterall time is the ultimate luxury.

“Personalization and Luxury Gold go hand in hand, and true to that a key feature of our journeys is that guests have enough free time to be able to tailor their tours. Our expert Travel Concierge’s are on hand to assist with recommendations, be that for dining, excursions or just a special moment. It’s a more personal service because there are a maximum 24, average of 18 guests on our luxury small group tours. In their free time, guests might be looking to continue with sightseeing, or simply to rest and enjoy the amenities of our fabulous hotels. They may have a spa treatment booked by their Travel Concierge or wish to join them in a surprise little extra walk or talk.”

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Our Collection of Luxury Gold Hotels

With these carefully selected properties a hallmark of Luxury Gold journeys, Karen tells us “We definitely favor two or three nights stays on our itineraries,” adding that exceptionally there are some one-night stays when it is a comfort stop in order to avoid an overly long or tiring travel day. “Each tour fits together like a puzzle. It’s a synergy – the sum of the whole greater than each of its parts and a crucial part of that puzzle are the hotels,” she says.

Ranging from heritage properties, boutique city stays to extravagant castles and rural properties with sensational views, Luxury Gold hotels are a destination in themselves. Karen explains that a great deal of thought and care goes into their selection, with each looking to “add something extra to every itinerary.”

“As a rule, our hotels are five-star when available, and always in a great location,” she says, explaining that if 5 star is not available, as in some more rural locations, a high-end four star will be sourced and usually with upgraded rooms. “For example, the Hotel Union overlooking Norway’s sensational Geirangerfjord is a 4-star hotel, with its fjord view rooms offering the most breathtaking views you won’t want to leave – pictures just don’t do it justice.”

“Each property is considered on a case-by-case basis, and from a personal view. Generally, a central location is preferable to somewhere on the outside of the city, but if the quality of the hotel warrants being slightly outside and doesn’t put our guests at any disadvantage, I would choose the better property. Guests also need to be able to go out and about easily. But superior quality is always front of mind.”

Learn more about this sensational hotel: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

Exceptional Dining Binds Each Journey

Who can talk about guided touring without talking about dining? Offering a chance to taste the flavors of a region, guests can learn about history through food, connecting with each other and the locals.

“These are the moments that bring everyone together,” says Karen. “Guests often underestimate the friendships they will make on a tour. I often hear from those who have decided to travel together in the future, or who visit each other when they return home. They most certainly start as strangers and finish as friends, and dining is a key part of that.”

Michelin Star and acclaimed restaurants of course lead the way. But more than sitting down for meals, join expert locals on foodie street tours, learn to cook, enjoy winery picnics and breakfast in bed.

“Our cooking classes are often underrated by guests, until they try one,” says Karen with a smile. “Especially those of our guests that don’t usually do a lot of cooking!”

“The class on Ultimate Italy takes place in an old hunting lodge of the Medici family, in the middle of the vineyards and Alessio is our chef is incredible. You’re looking out of these huge windows across rolling hillsides and vines as you’re making your pasta. I mean, there can’t be anything that’s more typically Italian yet so intimate.”

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One Eye Always on the Future

“There are so many pinch me moments in this job,” says Karen, adding that she is happily never really off duty. “Even when I’m on my own holiday I’m always looking for inspiration for our journeys. My daughters often travel with me but are wise to my motives – they often ask if I will be taking my guests there.”

“I’m always looking at roads to see if coaches can get down them, where they would stop and the impression new destinations would have on guests. If I walk into a fabulous restaurant my mind would be racing to see if I can design a new itinerary in order to go there!

“Designing a new itinerary is a little bit like going shopping. I am looking for a Michelin dinner, a series of 5-star hotels, a VIP experience, something cultural or part of the local heritage. I then put it all in my basket and make sure that it fits together in a comfortable, balanced and luxurious way, showcasing the best that destination has to offer.”

To experience just how special a Luxury Gold tour is for yourself, take a look at our worldwide collection of small group journeys

At the heart of the small village of Gerianger lies one of Norway’s most scenic hotels, The Hotel Union. Blessed with sweeping views of the UNESCO listed Geriangerfjord, this first-class establishment is a destination in its own right.

A family run business for four generations, we spoke to husband-and-wife team and current managers Sindre and Monja. The share with us the Hotel Union’s history and the many ways you can pass a relaxing 48 hours in these blissful surroundings.

For travel inspiration: Norway destination guide

The Hotel Union – A Destination in Itself

“My wife Monja and I have been running the hotel for over 25 years and our family have owned it since 1899,” Sindre tells us, adding that The Union’s history began with his great grandmother who came from the area outside Lillehammer. “She moved to a village not far from here in the 1890s, working herself up from being a maid to the managing director [of a hotel].

When she met his great grandfather, they shared a mutual desire to buy the hotel in Geiranger. “It was my great grandmother who bought the hotel,” he says. “She’d inherited money and they bought it in 1899.”

Discover this on: Timeless Scandinavia

Rooms With a View You Won’t Want to Leave

Originally built in 1891 out of timber, Sindre tells us that that the hotel was constructed in “the Swiss Norwegian dragon style”. Having been expanded and renovated several times, today the Union is a modern hotel with 197 rooms. Over and above standard rooms, guests can choose deluxe rooms with a fjord view.

With this kind of scenery, you may not even want to leave your room, but there are plenty of reasons to. “The hotel is a four-star hotel but is also a full-service hotel with all everything you can imagine for a [fabulous] vacation,” says Sindre. “We have two restaurants, a small cafe, bars, and even a nightclub if you want to go dancing. We also have our spa.”

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Wining and Dining

Of course, exceptional dining comes hand in hand with a hotel of this caliber. Fjorden is the main restaurant which serves a breakfast and dinner buffet, with a wide selection of both hot and cold dishes. You can also lunch outside with spectacular views of the fjord at the hotel’s Café Løsta.

For a bespoke fine dining experience, Restaurant Julie is the a la carte restaurant, serving a seasonal lunch and dinner menu. Enjoy dishes showcasing fine local ingredients such as halibut, served with nashi pear, green chili, Tamari soy sauce and finger lime. You can also savor a fine range of selected international ingredients and a great vegetarian menu, the perfect way to spend an evening. The hotel has its own wine cellar and offers wine tasting for groups upon request.

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Geirangerfjord, a Natural Paradise

The Geirangerfjord was created over a succession of ice ages, its deep blue waters surrounded by mountainous peaks and numerous waterfalls which create a never-ending display of rainbow colors. The perfect setting to create one of Norway’s most scenic hotels, Sindre explains that “the nature here is dramatic and beautiful,” and has not only placed the fjord on the UNESCO World heritage list but has also been creating tourism for the area since 1869.

“Geirangerfjord has so many waterfalls and also its mountain farms, which make not only the nature but also the life stories around Geiranger such a very special experience,” he says.

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Lose Yourself in Nature

There’s plenty of ways to enjoy this natural paradise, using the Union Hotel, one of Norway’s most scenic hotels as a base, “You can go on different hikes around in the area here, or spend time cycling and kayaking,” says Monja. “You can sail the fjord, either with tours or small private boats.”

She also recommends spending time at the World Heritage Center right beside the hotel. The exhibitions and interactive stations give you an opportunity to learn about the geological processes that formed the fjord landscape, and to see what the landscape looks like today.

“Of course, you have to see the Seven Sisters,” she enthuses, talking of the famous and most photographed waterfall in the fjord. The 410m waterfall consists of seven separate cascades, one of which has a 250m freefall.

“The Flydalsjuvet is a beautiful viewpoint where you can take great pictures,” she advises. Divided into an upper and lower area, this is one of the most popular photography spots in Norway and for good reason

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While Away Time Admiring Vintage Cars

Image credit: @hoteluniongeiranger
on Instagram

For all petrol lovers, the Union Hotel has a unique vintage car museum, featuring American and British cars from the 1920s and 1930s and is open for all guests staying at the hotel. Perfect way to while away a few hours in admiration.

“The car museum was established by my father,” Sindre explains. “He was interested in the history and the culture of the village, and in the 1930s there were a lot of taxis in Geiranger.” Fascinated by these vintage cars, Sindre’s father, together with friends, collected and bought them.

When asked his favorite from the collection Sindre says “the Studebaker 1932 model, which is the only one existing in the world. With a sentimental thought, Monja says the Buick 9032, because that’s the one “I was driven in by my father-in-law when we got married.”

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Relax in the Spa

“We Norwegians love to be on the couch, relaxing and maybe watching TV,” says Monja, “but we also like to go to different hotels, enjoy the food and wine and the spas. So, we built our Spa at The Union with this coziness in mind.” With Norway’s hygge culture gaining an international following, the cozy, intimate and welcoming vibe is something you must experience for yourself.

There’s no nicer way to enjoy the views from one of Norway’s most scenic hotels, than to while away a morning, afternoon or even a decadent full day at the Spa. A place where the body and soul can rest, swim inside or out. Enjoy a sauna, Japanese hot bath or a hydra walk, then choose from the extensive treatment menu. The signature ‘Geirangerfjord’ massage and facial with hot black stones is highly recommended.

“You can be in your bathrobe, lay down on the sofas and enjoy a glass of wine as you look out over the fjord and the mountains,” says Monja. “That’s how we do it in Norway – here you relax by just being and not doing.”

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Simply Unmissable

Its undeniable that this is a place you simply must have on your travel bucket list. “UNESCO have listed Geirangerfjord as one of the top natural sites in the world,” says Monja, adding that National Geographic have rated it as one of the top five unspoiled places on Earth. “You should absolutely come here to see it once in the lifetime and all of us at the Union Hotel look forward to welcoming you.”

To enjoy a stay at The Hotel Union, one of Norway’s most scenic hotels, take a look at our Timeless Scandinavia small group journey.

Keen, cultured visitors to Stockholm will almost certainly have Fotografiska on their hit list. The museum, that is – one of the Swedish capital’s top sights, a temple to contemporary photography and an HQ for modern photographers and experts the world over. But not every visitor to the city knows that the building, a former Art Nouveau style customs house, also houses one of Sweden’s most sustainable restaurants. 

Known simply as “The Restaurant”, it’s helmed by the innovative, boundary-pushing Executive Chef Martin Wall. “My role here is as ‘planet keeper’,” says Wall. “I try to keep our philosophy forward-thinking and make sure we do as much as we can, sustainability wise”. Guests on Luxury Gold’s Timeless Scandinavia tour will visit this extraordinary sustainable restaurant during their time in Stockholm – in the meantime, we asked Martin to tell us a little about how he merges a luxury museum experience with a sustainable ethos.

“The Restaurant” Executive Chef Martin Wall

The Formula

“The Restaurant at Fotografiska is plant-forward,” explains Wall. “We try to push the boundaries and understand nature”. His team is on a mission, he says, to “prove that [sustainable restaurants] can be high-end gastronomy and sustainable at the same time”. With a firm zero-waste policy and seasonally-led ingredients, Wall’s team curates set menus of different sizes – three or five courses starting with an appetizer of the day, say – as well as sharp, unusual beverage pairings (one popular selection is “Nordic and funky”, featuring some excellent Scandinavan wines and ingredients). “We normally say that the farmers are the bosses of the restaurant. They decide what’s on the menu – we want the best, today, from nature,” adds Wall. Dishes might include blue mussels with seaweed and root vegetables, or lamb with cucumber, garlic and caramelised cream. It’s contemporary but appealing; the ingredients are the star of the show.

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A dish at The Restaurant at Fotografiska, Stockholm

The “S” Word

Though luxury travellers are more aware than ever before of the need to balance incredible travel experiences with an awareness of impact on the planet, Wall feels the very word “sustainability” has perhaps been overused, or lost some of its power in recent years. “Sustainable dining has been up and down since the pandemic,” he ponders. “I think the word [itself] is the big problem; it doesn’t have the same effect as before. So we’re more talking about ‘consciousness’: to be out there and to be aware of what’s going on, to try to keep pushing forward.”

What does that consciousness mean to him? “It’s important for us to be out there, to make people conscious of the world and to show them and guide them to a more sustainable way. It is possible to do it.” To be a thought leader among sustainable restaurants in the region, this could be through highlighting the best vegetables or foraged plants available that month on the menu, or getting creative with zero-waste principles. Initiatives involve using apple cores in desserts or converting onion peelings to compost to nurture future kitchen vegetables. 

The Restaurant at Fotografiska, Stockholm

Award-winning Dishes

The Restaurant at Fotografiska was awarded a Michelin Green Star in 2020, and has maintained it for every year since. “They introduced the Green Michelin star a few years ago,” says Wall. “It means we’re acknowledged for our sustainable work.” Venues are awarded these rare stamps of approval for having high ethical and environmental standards, from provenance to suppliers and employing locals, as well as combining culinary excellence with an eco ethos. The team’s forward thinking also won them three circles by the 360°Eat Guide. “The 360 Award is big here in the Nordic countries, but it’s all about social and planet-minded sustainability, so it’s a big award for us and we’re so proud to be in it.” While it’s a joy to receive accolades, says Wall, it can also place the burden on the team of keeping such a high standard. But he’s up for the challenge. “It’s a huge role to take on, to make sure you understand the planet the best to make the gastronomy line up with the future,” says Wall. “My plan is to [always] be a little bit better tomorrow than today.”

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The Experience

“When they come here, guests can expect to be ‘here and now’,” says Wall of the museum-restaurant space, which occupies a large-windowed, waterfront dining room with – naturally – great photography on the walls. “It’s not all about what’s on the plate – it’s why it’s on the plate.” Everything presented in sustainable restaurants like his, he says, should be centred around provenance, slow food, zero waste principles and great suppliers. It should represent how great cooking can be done in the age of sustainability.

It’s only when asked for his favourite dish of the moment that Wall pauses for thought. “That’s a tricky one. In Sweden right now, it’s been a long, hard winter, so the asparagus feels like the sun, and the future.” He wants guests to become more conscious of what sustainable restaurant can do, but in the moment, to rest and relax, and be completely present with the food in front of them. “We proudly present the way of the future, so you can calmly come here and wine and dine. We’ve been doing the thinking, so here’s the place where you can relax and enjoy – we’ve done the work for you,” he says.

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