Serene surroundings adorned with elegant decor, soothing sounds of water, and the gentle aroma of essential oils – that can only be a luxury spa.  But how do you make the most of your visit? And what treatments do you try? To find out the spa secrets to make the most of your visit, we spoke to Joanna Moran, Director of Spa and Wellness at Ashford Castle.

Luxury Gold guests visit this sensational 5 star hotel on our Castles & Kingdoms, and Ultimate Ireland small group journeys. Not only home to one of Ireland’s most prestigious spas, the  castle features elegant rooms, fine dining, and a range of activities including falconry and golf.

Discover this on: Castles & Kingdoms and Ultimate Ireland

The Secret to a Great Luxury Spa

Joanna Moran, Director of Spa and Wellness at Ashford Castle has worked in the industry for over 20 years.

“A great luxury spa is a place where you can truly relax and rejuvenate, it’s a sanctuary, ”Joanna explains when asked her spa secrets. “It is somewhere you can immerse yourself in a transformative journey of well-being, whilst being nurtured and nourished by beautiful surroundings and high-quality treatments.”

“At the heart of a great luxury spa lies exceptional service, with highly trained staff ensuring a unique and tailored experience for every guest. Having a dining menu available that complements the spa’s wellness philosophy is also a great way for guests to finish of a day of pampering.”

You may also enjoy reading: A Haven of Tranquillity: Discovering the Best Luxury Spas in Japan

Four Hands are Better Than Two

“The most incredible spa treatment I ever had was in Ananda in The Himalayas where I experienced their exclusive Four-Handed Abhyanga Massage,” she tells us.

“This ancient Ayurvedic massage involves two therapists working in perfect harmony, using synchronized movements. The result is a deeply relaxing and profoundly rejuvenating experience. Even with all my experience in the wellness industry I was impressed, this is definitely a spa secret worth sharing!

“The massage comes with significant mental and emotional benefits too. The synchronized, rhythmic movements help to release accumulated stress and tension, giving a feeling of inner peace and rejuvenation.”

Bookmark for later: Ayurveda to Onsen: These Wellness Practices Have Stood the Test of Time

Try The Big Freeze

Whilst the main aim of a spa is of course relaxation, that doesn’t mean that you can’t step a little out of your comfort zone and try something new. The jacuzzi, sauna and steam room offer a familiar comfort, but there’s much more on the menu these days.

“I highly recommend ice baths, I’ve tried them and they’re transformational,” says Joanna, “with so many benefits, both physical and mental, they are the best spa secret if you’ve not yet tried one. The cold temperature can help reduce inflammation and muscle soreness. They also help to flush out metabolic waste from the muscles and boost the immune system.

“What I love about though are the mental and emotional benefits. The experience of enduring cold water stimulates the release of endorphins, the body’s natural “feel-good” hormones, which make you feel fantastic.”

If you like wellbeing you may also enjoy reading: 100% Meaningful, 100% Memorable: Why Every Luxury Gold Journey Matters

Reach for the Hot Cups

“Hot cupping is another therapy that I really love and encourage everyone to try,” says Joanna, explaining that hot cupping is an ancient therapy with roots in traditional Chinese medicine.

“It’s been used for thousands of years to promote healing and balance in the body. The process involves placing heated cups on the skin to create a vacuum, which draws the skin and underlying tissues upward into the cup. It’s believed to stimulate the flow of energy, or “qi,” and aid in overall wellness.

“One of the primary benefits that I have experiences is its ability to relieve pain and relax muscles. The suction and heat from the cups help to increase blood flow to the affected areas. It really is very effective especially when used in conjunction with acupuncture and massage therapy.”

You may also be interested to read: How You Can Stay in Europe’s Finest Private Castles

My Bucket List Spa

Guests at Six Senses take part in a Cacao ceremony: Photo credit: @sixsenses.ibiza on Instagram

“The Spa at Six Senses Ibiza is certainly one that stands out on my bucket list,” says Joanna, sharing more spa secrets. “It offers a holistic approach to wellness, focusing on mind, body and spirit, and it is renowned for its combination of cutting-edge therapies and traditional healing practices. This comprehensive approach to well-being is something I find incredibly appealing and beneficial for achieving overall balance and rejuvenation.”

Located on the picturesque northern tip of Ibiza, Six Senses offers breathtaking views of the Mediterranean Sea – the idyllic setting alone makes it a desirable destination.

“This spa offers a level of exclusivity and personalized attention that sets it apart,” she continues. “With a limited number of guests at any time, they ensure that each visitor receives individualized care and bespoke treatments. This personalized approach is something I deeply appreciate, as it enhances the overall spa experience.”

A must read for luxury hotel lovers: Experience Remote Luxury at These Extraordinary Hotels

A Day at Ashford Castle Spa

Photo credit: @ashfordcastle on Instagram

A highlight of your stay at the magnificent Ashford Castle, under Joanna’s careful eye the Spa and Wellness Centre offers an experience second to none. Located in County Mayo, Ireland, this 13th-century castle was once the ancestral home of the Guinness family and has been meticulously restored to offer an opulent retreat. Surrounded by 350 acres of lush grounds, guests can explore extensive gardens, woodlands and Lough Corrib.

“If you were to spend a day with us at Ashford Castle spa I would advise you to begin by indulging in our luxurious Ashford Castle Ritual,” says Joanna. “This is our signature spa treatment and combines a soothing back massage with warm aromatherapy oils, a relaxing foot massage, and a mini spa facial for an instant glow.

“Then you can spend time in our lavish steam room, to detoxify and relax your muscles, and open your pores. Follow this with a refreshing dip in our heated indoor pool with stunning views of the castle grounds, then, after your treatment, retreat to our Relaxation Room to enjoy fresh, healthy nibbles and soak up the ambiance of the spa and the beautiful Ashford Castle estate. We’d love for you to come an experience true relaxation and rejuvenation with us.”

You may also be interested to read: How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

Joanna’s Top Tips to Make the Most of Your Luxury Spa Experience:

Photo credit: @ashfordcastle on Instagram

Before your visit: choose treatments which best suit your needs and preferences. Booking in advance is always a good idea so that you can get your preferred time and treatment.

Arrive on time: Arriving at least 30 minutes before your appointment allows you to check in, change into your robe and slippers, and start unwinding in the pool or thermal relaxation areas. This sets a calm tone for your entire visit.

Share your preferences with staff: Whether it’s the pressure of a massage, the temperature of the room, or any allergies, clear communication ensures a personalized and comfortable experience.

Turn off your phone: or leave it in a locker to fully immerse yourself in the serene environment. Disconnecting from technology helps you to relax and be present in the moment.

Drink plenty of water before and after your treatments to stay hydrated, especially if you plan to use saunas or steam rooms. Many spas offer healthy snacks and beverages, so take advantage of these to keep your energy levels up.

Don’t rush through your spa day. Allow yourself to linger in the relaxation lounges, enjoy the amenities like relaxation pool and steam room and savor the experience fully.

Post-treatment care is crucial for maximizing the benefits of your spa treatments. Follow any aftercare instructions provided by your therapist, such as avoiding direct sunlight after a facial or staying hydrated after a massage.

Remember to reflect on your experience. Enjoy a cup of herbal tea, sit quietly in the relaxation lounge, and let the feeling of relaxation and rejuvenation sink in before you return to the outside world.

To experience the luxury of Ashford Castle for yourself take a look at our Castles & Kingdoms and Ultimate Ireland small group journeys.

Does 2025 mark a big milestone for you and your partner? If you’re searching for anniversary trip ideas to make sure you properly mark the occasion, you’re in the right place – whether you’re looking to spoil them with a luxurious weekend away or take the trip of a lifetime together, we’ve rounded up 21 locations that will help you feel the love wherever you are.  

Read on to discover the best anniversary vacation ideas for your next romantic trip away, from eco-retreats to wineries, secluded coasts and pristine beaches. 

Romantic anniversary trip ideas for 2025

Italy 

Speak the language of love as you immerse yourselves in the sights, sounds and tastes of Italy on our Ultimate Italy journey. Across 12 unforgettable days, you’ll get behind-the-scenes access at some of Italy’s most incredible locations, celebrating your anniversary with some of the finest Italian food. Get a little zesty with lemon granita and a meal at the Michelin-starred Le Monzù in Capri, sample local wine with vineyard owners, and savor decadent gelato with a World Champion Gelato maestro. Taste truffle-infused cured meats and olive oils in Umbria, and even learn how to roll pasta by hand with a professional Italian chef in Tuscany. You’ll take home memories of delicious meals shared, and maybe a tip or two on how to recreate the Italian magic at home. 

Experience it on: Ultimate Italy

England 

Many a romantic story has been set in England, likely because the country’s charm has a certain quaintness about it. Perhaps it’s the winding country roads, architecture steeped in history, or the prestige of the Royal Family. On our British Royale journey, you’ll even visit the birthplace of William Shakespeare. Let the “marriage of true minds” meet in Stratford-upon-Avon as you visit the bard’s home, and amble through the Tudor cottages and medieval buildings that line the cobbled streets. Continue your next chapter in the Lake District, where you’ll stay in the five-star Grand Hotel & Spa. 

Experience it on: British Royale

France 

When it comes to anniversary trip ideas Paris is always up at the top, why not make 2025 the year you explore outside of the French capital? On Luxury Gold’s Ultimate Southern France tour, you’ll spend your romantic vacation soaking up the 1950s glamour of St. Tropez as you dine at La Magdeleine for a Michelin Star meal. From private concerts to accompany dinner to a chauffeur-driven ride in a vintage car through the countryside to an acclaimed winery for a private tour, and even stay in a luxurious hotel built within the medieval walls of Carcassonne. France knows how to do romance wherever you are in the country, and with Luxury Gold you’ll see it all. 

Experience it on: Ultimate Southern France

Red Rock, Arizona

Imagine an anniversary trip filled with hot air balloons, hiking, and unforgettable natural beauty. If that sounds like the way you want to spend your romantic holiday, then head to Red Rock national park, Arizona. You can see the namesake geology either on horseback, on foot, or on a hot air balloon ride (which has to be the frontrunner if you’re looking to make an impression). Let nature do the talking as you watch the sun set over these incredible rock formations. 

Related reading: The 30 Most Beautiful Places in the World You Need to Visit

Fiji 

Treat your partner to the beach vacation of dreams with a romantic trip to Fiji, a tropical island paradise. You can let your worries float away amidst the beautiful beaches, private island resorts, award-winning hotels and sensational cuisine. There are ample opportunities to create memories on these islands, from a beach picnic to scenic flights over the archipelago, or venturing out to swim beneath the waterfalls. 

Prague 

Perhaps not top of the list of anniversary trip ideas, Prague shouldn’t be overlooked – the City of Spires, is one of the most beautiful places in Europe. Dive into its history as you begin Luxury Gold’s Harmony of Central Europe tour in the capital of the Czech Republic, immersing yourself in the architecture and atmosphere of Prague Castle as a Local Expert takes you through its thousand-year history. Head back to your hotel, the ornately-decorated Neo-Renaissance NH Collection Prague Carlo IV or take a romantic moment across the iconic Charles Bridge, where countless proposals have taken place. 

Experience it on: Harmony of Central Europe

Hawaii 

Forget about choosing between beachside relaxation, lush natural landscapes, and active adventures – an anniversary trip to Hawaii has it all. Embrace your adventurous side together with a trip to the active Kīlauea volcano, or seclude yourself in a luxury hotel with a private pool. Have romantic dinners by the ocean, take a boat out at sunset, and relax in one of Big Island’s many hot springs. 

Related reading: Skip The Jacuzzi and Brave the Ice Bath: Industry Insider Joanna Moran Reveals Her Top Spa Secrets

Banff, Canada 

The azure lakes, glaciers, mountains, and alpine meadows of Banff make a scenic backdrop for any occasion, but particularly for an anniversary trip. A UNESCO World Heritage site, Banff National Park is Canada’s oldest national park, the perfect place to reconnect with nature – and each other. Journey with Luxury Gold’s Majesty of the Rockies tour and stay at the 5-star Fairmont Banff Springs Resort nestled deep within the park, and ride the gondola to the top of Sulphur Mountain for a bird’s eye view of the Rockies. As you unwind to the calming sounds of rushing waterfalls and bubbling mineral pools with spa treatments, take a deep breath, then let the scenery take your breath away. 

Experience it on: Majesty of the Rockies

Kyoto, Japan 

Kyoto is certainly one of Japan’s most romantic cities, with its atmospheric streets, numerous temples, and cherry tree-lined canals. Travel on Luxury Gold’s Majestic Japan journey and see one of the country’s most sought-after sights: the Geisha. You’ll witness a performance by a Maiko, an apprentice Geisha, skilled in the art of classical dance and entertainment, as you savor traditional Kyo-Kaiseki cuisine. Marvel at stunning temples, and take a quiet stroll together through a grove of bamboo and maple trees. 

Experience it on: Majestic Japan

The Maldives 

As far as romantic resorts go, the Maldives has got to take the cake. There are over 1,000 islands, and there are numerous luxurious hotels to choose from. This tropical island paradise has everything you’ll need for a secluded, mindful anniversary trip; private villas, secluded beaches, and dinners on the beach. In the day, there are colorful coral reefs to explore, diving excursions for the more adventurous, and spa treatments to unwind with. 

Isle of Skye, Scotland 

Let your love run wild with an anniversary trip to rural Scotland, where you’ll find some of the most remote landscapes in the world. Feel like you’re on the edge of the world on Isle of Skye, where you can try oysters straight from the sea. Brave a dip in the Fairy Pools, a series of natural pools and waterfalls at the foot of the Cuillin mountains, and take long, romantic walks along the island’s rugged coastline. 

Australia 

There’s so much to explore across Australia, you won’t be short of anniversary trip ideas in this diverse country. Whether you want a wild trip into the Outback or a city trip to Sydney, you can see the breadth of Australia’s beauty on Luxury Gold’s Inspiring Australia journey. Make romantic memories as you watch the colorful sunset and sunrise over Uluru, experience the magical sound of the digeridoo, visit (and taste) Australia’s wine region, and cruise around Sydney harbor.  

Experience it on: Inspiring Australia 

South Africa 

Celebrate your anniversary with a walk on the wild side: a South African safari. On Luxury Gold’s Spectacular South Africa tour, you’ll head to Kruger National Park, staying in a luxury suite in the Lion Sands Lodge where you can glimpse wildlife from your deck, and relax in your plunge pool after each exciting day. But you won’t need to search for the Big 5 from your room – you’ll venture deep into the heart of one of the world’s largest game reserves on a thrilling three-day safari, experiencing six game drives in a private, open-air safari vehicle as you lay eyes on lions, elephants, rhinos, buffalo, leopards, and more. Finish your stay here with dinner under the stars of the Kruger sky, courtesy of Lion Sands’ expert chefs.  

Experience it on: Spectacular South Africa

Amsterdam 

Spend your anniversary walking and cycling through the charming streets of Amsterdam, a city that often gets left out of the conversation when it comes to anniversary trip ideas within Europe. With its cosmopolitan cafes and magical art history, you can take things slow here. Take a canal boat at sunset and see the city from the water, or book your trip during tulip season (between March and May) to witness the colorful flowers in full bloom. You can spend your time wandering the streets and admiring Amsterdam’s quirky architecture, or sitting by the canal with a celebratory spritz in hand. 

Maine, New England 

Discover the craggy coastlines and secluded beaches on your anniversary trip to Maine, one of the best couple vacations in the U.S. thanks to its slow pace and calm nature. Nature plays a big part in what makes Maine special, with it beaches, mountains, and vistas. Watch the sun go down behind a picturesque lighthouse, and celebrate your anniversary with an unforgettable meal – Maine balances being a quiet coastal retreat and a culinary destination. It goes without saying you need to try the famous Maine lobster, known for their sweeter taste.

California  

What better way to toast to your anniversary than with a glass of something delicious? Head to California’s Wine Country in the northern San Francisco Bay Area and travel through the rolling hills, brimming with vineyards. It’s not just wine that draws couples here, but luxury hotels, Michelin star restaurants, and unique architecture across the region. You’ll come home with newfound wine knowledge, rose-tinted memories, and a bottle of something special to remember your anniversary trip with. 

Bavaria, Germany 

The land of fairytale castles, Bavaria is the place to treat your partner like royalty. Based in southwestern Germany, you’re spoilt for views in Bavaria with its countless castles and stunning natural scenery. You can tour famous castles like Neuschwanstein, or take it one step further and stay in one of the several historic castles that have been converted into hotels. Make sure to mark your anniversary by taking the Romantic Road, a route between Würzburg and Füssen that can be driven in 1-2 days, passing iconic castles and sparkling lakes, winding through Franconia’s wine country and Bavaria’s beer territory against a picturesque backdrop of the Alps. 

Norway 

Escape to one of the most beautiful natural wonders in the world for your anniversary: the Norwegian fjords. Stay in the heart of Geiranger on Luxury Gold’s Timeless Scandinavia journey – as you gaze at the magnificent fjords and mountains from your room at the Hotel Union Geiranger, you’ll hardly want to leave your hotel. But it’ll be worth it for one of the most beautiful train journeys in the world on the Flåm railway, taking you 866 meters up the mountainside, weaving in and out of tunnels and past dramatic waterfalls.  

Experience it on: Timeless Scandinavia

New York City

Want to indulge in a weekend of culture and curiosity? Take your partner on an adventure to New York City, where you can wander round world-famous art galleries during the day, and toast in award-winning restaurants and rooftop bars by night. Visit some of the city’s most iconic destinations as you walk through Central Park, go shopping on Fifth Avenue, catch a show on Broadway, and take your time through the halls of The Metropolitan Museum of Art. Go big for your anniversary in the Big Apple! 

Lima, Peru 

If food is your love language, then look no further for anniversary trip ideas – head to Lima, Peru’s capital city, a stop on Luxury Gold’s Treasures of the Incas journey. Dine on the country’s specialty, ceviche, in one of Lima’s 30 Michelin star restaurants, and cheers to the occasion with pisco sours. When you’re not sampling the city’s gastronomic delights, head to Parque del Amor (Love Park) for unparalleled Pacific Ocean views, and make sure to stock up on Peruvian chocolate to surprise your partner with on your special day.  

Experience it on: Treasures of the Incas

New Zealand 

Journey to New Zealand on Luxury Gold’s Southern Drift tour, and lose yourself (but connect with each other) during your stay at the Te Waonui Forest Retreat. This 5-star haven is surrounded by pristine wilderness, combining New Zealand’s wild landscapes with impeccable luxury. You’ll feel also though you’re the only guests in this boutique hotel, with mountains, glaciers, rivers, lakes, and coastline on you doorstep should you wish to venture out. 

Experience it on: Southern Drift

Plan your perfect anniversary with a Luxury Gold journey – where will you celebrate?

Ever wondered about those special ingredients that go into creating a Luxury Gold tour? From selecting the most appealing destinations, finding exceptional hotels and exclusive experiences, to thinking of every moment that weaves your journey together, it takes a special person to make such a special journey. Combining expertise with passion and dedication, we spoke to tour planner Karen Gower, to find out more.

For travel inspiration take a look at our collection of small group journeys

First and Foremost, I Think Like a Guest

Karen joined Luxury Gold at its inception over ten years ago, initially as a Travel Concierge before taking on the role of Travel Experiences Manager Europe in 2024. “I fell in love with the product, and it’s been my life ever since,” she says with pride.

“I don’t think that there’s anybody in the company that has had the privilege to get to know as many Luxury Gold guests as I have personally. Eating with them, spending time with them and walking them through itineraries. So, I’m able to put myself in their shoes.

“I ensure this personal touch permeates throughout a Luxury Gold itinerary, a true understanding of who the guest is and what their expectations are. And it’s of course all cemented together by your Travel Concierge, the master of ceremonies at the helm of every journey.”

You may also be interested to read: The 7 secret skills of every Luxury Gold Travel Concierge

Tailoring Each Journey, Your Travel Concierge

“I encourage each Travel Concierge to carefully consider each guest as an individual,” says Karen, “making a note of their interests and what excites them. Through this they can look for how we can make their trip personal to them. It is the little extras that make the difference, small, noticeable touches can affect a guest’s time with us and make their trip extra special.

“The other thing that is so important to our guests is not to have to think while they are with us. We take care of everything they need and think of everything they haven’t even thought of. You leave your luggage for the porter, and it magically appears in your next hotel room. We take care of special diets, so guests don’t have to explain every time to a restaurant. It is a seamless way to travel, you are even picked up from home and taken to the airport.”

Meet one of our exceptional Travel Concierges: How Travel Concierge Elena Makes Italy Sparkle

Luxury Takes Many Forms

When creating new itineraries and experiences, Karen tells us she focuses on the unexpected. “I’m always looking for something that’s a bit different, something that guests wouldn’t do on their own,” she says.

“That’s the benefit of traveling with Luxury Gold. We show you things that you wouldn’t otherwise come across, such as that little local bakery behind the hotel that sells the most exquisite pastries, but nobody writes about because its local.”

“Authenticity is also a luxury. For example, it might not be appropriate to have a fine dining experience, if that’s not the local food. But the opportunity to dine on traditional local fare at a small local restaurant, tasting traditional recipes and the local wine is a truly exceptional experience.

Bookmark for later: 10 of the World’s Best Luxury Resorts to Stay at This Year

Connection and Passion are Key

“We hear a lot from guests about how much they love contact with local people,” Karen says. “Passionate local people with a story to tell. Maybe they’re preserving their cultural heritage or sharing their cooking skills. This is a luxury when you explore new places. Everyone can tick things off their bucket list, but you never forget that personal contact and that passion that somebody has shown for something that you might not have even known about.”

“The traditional Moll farm that we visit in Norway on Timeless Scandinavia is a great example,” she tells us of one of our MAKE TRAVEL MATTER® Experiences, adding that nobody would ever go up there without us knowing about it. “We meet the owner whose family has been there for generations and are invited into her home. She sings to our guests, gives them the apple cake made from their apples by the local bakery makes and talks about the historic paintings that she’s got in the rooms of her house. She tells us the significance of her home and how she’s preserving a way of life. That is so important, and it is probably not mentioned in any of the guidebooks.”

Discover this on: Timeless Scandinavia

We’re The Envy of Other Travelers

“Luxury also means exclusivity, which I weave this into every Luxury Gold journey” explains Karen, citing the after-hours VIP visit to Doges Palace in Venice as an example, a highlight of our Ultimate Italy itinerary. “Like a film star, you cruise down the Grand Canal in a water taxi past the spectacular buildings. Its towards the end of the day so most tourists have gone home. We meet our Local Expert, Silvia in Saint Mark’s Square and make our way over to the old doors of the palace which swing open, just for us, which is incredible.

“Often there will be a few people in the square who will approach because they think the palace is opening, and we have to say “I’m really sorry, we’d love to help but we have a Luxury Gold private tour, and then we waltz into the palace!

“It’s an exclusive moment to the extent that in on massive room, you stop in one corner and jump slightly on the floor and, because all of Venice is floating, you can actually feel the floor moving, which is something you couldn’t do if it were open to the public. So that is an incredible experience.”

Of course, exclusivity and authenticity don’t mean that any big moments are missed. “On all of our journeys you will see the big experiences you would expect of the location,” says Karen. “We ride the Glacier Express on Majestic Switzerland and enjoy a VIP after-hours visit to the Tower of London on British Royale.

Discover this on: Majestic Switzerland and British Royale 

You may also be interested to read: After Hours: Travel Like a VIP With These Exclusive Experiences

Sustainability is at the Core of Every Journey

“For Luxury Gold, and all our sister brands at The Travel Corporation, responsible travel is a core base of our journeys,” Karen says. “The goal of our How We Tread Right sustainability strategy is to include a MAKE TRAVEL MATTER® Experience on at least 50% of itineraries by 2025, but we’re proud to say we have already surpassed this. Every journey has at least one MAKE TRAVEL MATTER® Experience, with some tours featuring many more.

“These experiences give something back and leave a positive impact on the places we visit. They also offer exclusive opportunities to meet some amazing people We also responsibly source all hotels and experiences, ensuring our impact is positive everywhere we go.”

Karen cites meeting Tracey from Tracey’s Farmhouse on Ultimate Ireland as a highlight for guests and in Perugia, Italy, “fourth generation weaver Marta who we meet on Ultimate Italy has an incredible story to tell about preserving her craft, and is an amazing person who our guests just fall in love with.”

Read more about our commitment to responsible travel: 100% Meaningful, 100% Memorable: Why Every Luxury Gold Journey Matters

Time to Enjoy, and Time to Personalize

“When planning a tour, it is very important to keep the pace of the tour in mind at all times,” Karen explains. “With Luxury Gold we’re aiming to cover everything, but make sure that the guests don’t feel rushed or indeed too tired. Afterall time is the ultimate luxury.

“Personalization and Luxury Gold go hand in hand, and true to that a key feature of our journeys is that guests have enough free time to be able to tailor their tours. Our expert Travel Concierge’s are on hand to assist with recommendations, be that for dining, excursions or just a special moment. It’s a more personal service because there are a maximum 24, average of 18 guests on our luxury small group tours. In their free time, guests might be looking to continue with sightseeing, or simply to rest and enjoy the amenities of our fabulous hotels. They may have a spa treatment booked by their Travel Concierge or wish to join them in a surprise little extra walk or talk.”

 You may also be interested to read: How Travel Concierge Shona Goes Above and Beyond

Our Collection of Luxury Gold Hotels

With these carefully selected properties a hallmark of Luxury Gold journeys, Karen tells us “We definitely favor two or three nights stays on our itineraries,” adding that exceptionally there are some one-night stays when it is a comfort stop in order to avoid an overly long or tiring travel day. “Each tour fits together like a puzzle. It’s a synergy – the sum of the whole greater than each of its parts and a crucial part of that puzzle are the hotels,” she says.

Ranging from heritage properties, boutique city stays to extravagant castles and rural properties with sensational views, Luxury Gold hotels are a destination in themselves. Karen explains that a great deal of thought and care goes into their selection, with each looking to “add something extra to every itinerary.”

“As a rule, our hotels are five-star when available, and always in a great location,” she says, explaining that if 5 star is not available, as in some more rural locations, a high-end four star will be sourced and usually with upgraded rooms. “For example, the Hotel Union overlooking Norway’s sensational Geirangerfjord is a 4-star hotel, with its fjord view rooms offering the most breathtaking views you won’t want to leave – pictures just don’t do it justice.”

“Each property is considered on a case-by-case basis, and from a personal view. Generally, a central location is preferable to somewhere on the outside of the city, but if the quality of the hotel warrants being slightly outside and doesn’t put our guests at any disadvantage, I would choose the better property. Guests also need to be able to go out and about easily. But superior quality is always front of mind.”

Learn more about this sensational hotel: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

Exceptional Dining Binds Each Journey

Who can talk about guided touring without talking about dining? Offering a chance to taste the flavors of a region, guests can learn about history through food, connecting with each other and the locals.

“These are the moments that bring everyone together,” says Karen. “Guests often underestimate the friendships they will make on a tour. I often hear from those who have decided to travel together in the future, or who visit each other when they return home. They most certainly start as strangers and finish as friends, and dining is a key part of that.”

Michelin Star and acclaimed restaurants of course lead the way. But more than sitting down for meals, join expert locals on foodie street tours, learn to cook, enjoy winery picnics and breakfast in bed.

“Our cooking classes are often underrated by guests, until they try one,” says Karen with a smile. “Especially those of our guests that don’t usually do a lot of cooking!”

“The class on Ultimate Italy takes place in an old hunting lodge of the Medici family, in the middle of the vineyards and Alessio is our chef is incredible. You’re looking out of these huge windows across rolling hillsides and vines as you’re making your pasta. I mean, there can’t be anything that’s more typically Italian yet so intimate.”

Discover this on: Ultimate Italy

Bookmark for later: 7 ways you’ll celebrate Tuscan food when you travel with Luxury Gold

One Eye Always on the Future

“There are so many pinch me moments in this job,” says Karen, adding that she is happily never really off duty. “Even when I’m on my own holiday I’m always looking for inspiration for our journeys. My daughters often travel with me but are wise to my motives – they often ask if I will be taking my guests there.”

“I’m always looking at roads to see if coaches can get down them, where they would stop and the impression new destinations would have on guests. If I walk into a fabulous restaurant my mind would be racing to see if I can design a new itinerary in order to go there!

“Designing a new itinerary is a little bit like going shopping. I am looking for a Michelin dinner, a series of 5-star hotels, a VIP experience, something cultural or part of the local heritage. I then put it all in my basket and make sure that it fits together in a comfortable, balanced and luxurious way, showcasing the best that destination has to offer.”

To experience just how special a Luxury Gold tour is for yourself, take a look at our worldwide collection of small group journeys