Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

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Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

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The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

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Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

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Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

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For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.

Chocolate is arguably one of life’s ultimate indulgences, and no one is more passionate about this decadent treat than the chef chocolatiers of Masion Cailler. Switzerland’s oldest still existing chocolate brand, Maison Cailler has been producing exceptional chocolates since 1819 making it a treasured part of the Alpine nation’s heritage.

Guests on our Majestic Switzerland luxury small group journey will visit Maison Cailler when in Gruyère. We had the pleasure of speaking to award-winning chef chocolatier Géraldine Mueller-Maras, Manager of the Ateliers du Chocolat at Maison Cailler, to learn more about this experience.

For travel inspiration: Switzerland destination guide

An exquisite mix of art and passion  

Photo credit: @cailler_suisse on Instagram

“There is an immense art and passion that goes into making chocolate,” says Géraldine. “In Swiss German, we call it the ‘schoggi job’ (Chocolate job), the best job in the world, because everyone is happy when they encounter chocolate!

“My grandfather was a pastry chef, so I always say that I have this chocolate running in my veins. I’ve worked here at Maison Cailler for 11 years now as a chocolatier and it’s wonderful for your passion to also be your profession.”

After completing a post-school apprenticeship as a pastry chef-confectioner in Switzerland, Géraldine worked in London with Swiss chef Anton Mosimann at The Belfry. She then switched to teaching and spent three  years in Australia at the Sydney branch of the Parisian culinary school Le Cordon Bleu and four years in the Bangkok branch

. An exceptional artist, Géraldine was crowned Swiss Chocolate Master in 2015 and the highest-ranking woman at the 2015 World Chocolate Masters in Paris.

Visit Maison Cailler on: Majestic Switzerland

Maison Cailler, a piece of Swiss history

Photo credit: @cailler_suisse on Instagram

Founded by François-Louis Cailler in 1819, Cailler is the oldest still existing Swiss chocolate brand and leads the country’s love affair with chocolate.

Cailler, a visionary entrepreneur, began selling this delectable treat in 1819. Inspired by the Industrial revolution and the emerging chocolate industry in Europe, he sought to create high-quality chocolates using innovative techniques. Maison Cailler quickly gained recognition for its exquisite chocolates, combining Swiss precision with a passion for craftsmanship. In 1929, the company merged with Chocolaterie Nestlé to form the Nestlé Company.

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Your chance to indulge

Photo credit: @cailler_suisse on Instagram

Located in Gruyère, in the Swiss Alps, chocolate-lovers enjoy an immersive experience at the Maison Cailler factory. You’ll be taken through the history in a multi-sensory tour, and Géraldine’s team of in-house chocolatiers will introduce you to the art of tempering, conching and ganache-making. They’ll also help you create your own chocolate work of art to take home.

“We bring customers closer to the chocolate,” she explains. “You can touch it, taste it out of the bowl, and make your own personalized mixtures. You can also take what you learned and reproduce it at home. Its lots of fun, and lots of chocolate at the end as well.”

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200 years of Swiss heritage

The Maison Cailler factory 75 years ago. Photo credit: @cailler_suisse on Instagram

Founded in 1819, Maison Cailler is now over 200 years old. The Gruyère factory itself was built in 1898. “The walls I touch are 126 years old, and it’s all still working,” says Géraldine proudly. “It’s an incredible place to visit. As well as being a very beautiful setting, you can feel the history, the tradition, the emotions – that’s what is so special.”

It is here that the Cailler chocolate goes through all the stages of production, from the roasting of the beans to the filling of their chocolate creations. These are then packaged in-house, with over 300,000 chocolate temptations leaving the factory each day.

Cailler is also the only brand in Switzerland to use condensed milk instead of powdered milk, giving the product a very rich milky flavor and smooth texture. For this fresh, high quality milk is bought from the farms close to the factory.

Géraldine explains that since it first began making chocolate, Cailler has maintained a close relationship with local milk producers. “Everyone is proud to be a part. You can see that the farms in the region have a special panel saying the milk from our farm goes to Cailler chocolate,” she says.

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A warm welcome awaits

Photo credit: @cailler_suisse on Instagram

“When I returned to Switzerland from traveling the world, I thought long and hard about where I wanted to work,” says Géraldine. “As well as their excellence in chocolate, Maison Cailler is Swiss history, past and present – the company has not only shaped the world of chocolate but contributed to the cultural fabric of Switzerland.

“It is always such a great pleasure to share this heritage and passion with guests of Luxury Gold, and all our visitors from around the world.”

Experience the glory of Switzerland over 10 days, with 5 star hotels and exceptional dining, and meet the chocolatiers of Maison Cailler on our Majestic Switzerland luxury small-group journey.

There’s no better way to see Switzerland than by train.

From the shores of Lake Lucerne to the Top of Europe, the best train rides in Switzerland are innumerable. Even a simple commuter train from Interlaken to Grindelwald offers jaw-dropping views that are breathtaking. Luxury train rides in Switzerland only enhance the view with fine dining, a host of convenient in-carriage amenities, and the opportunity to see Switzerland’s mountain peaks, gorges, forests, and valleys in a way no other mode of transportation can.

From quick day trips to towns you’ve never heard of to day-long excursions that allow you to sit back and spend your vacation in a state of bliss, at least one of these luxury train rides in Switzerland should be on your bucket list.

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Transalpin Express

Route: Zurich, Switzerland to Graz Austria 

Europe’s extensive rail network means you can explore countless landscapes in a matter of hours. The Transalpin Express may not limit itself to Switzerland, but this nine-hour journey through three countries gives you a glimpse into how the Swiss Alps compare to the Austrian Alps. It has a panorama carriage for maximum views, and unlike some other luxury train rides in Switzerland, the Transalpin Express is all about the Alps. Plus, you’ll ride through Sargans, Buchs, and then over the River Rhine, granting even well-ridden Swiss travelers a view that they likely haven’t yet seen.

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The Vigezzina – Centovalli Railway

Route: Locarno, Switzerland, to Domodossola, Italy

Not all of the best train rides in Switzerland take you beyond the border, but the Vigezzina-Centovalli Railway does. Also known as the Centovalli Express, this route was designed for nature lovers. The narrow-gauge railroad powers along through thick forests, rugged cliffs, dark green slopes, and cascading waterfalls. Best of all, it’s only a two-hour adventure, making it an effortless day trip for those who want a spectacular train ride and to add a little Italian stopover to their Swiss vacation schedule. 

Gotthard Panorama Express

Photo credit: @gotthardpanoramaexpress on Instagram

Route: Lucerne to Lugano

Envision the Gotthard Panorama Express as an attempt to window-shop Switzerland. This popular rail line puts two of Switzerland’s prettiest places front and center: the Italian Ticino and Central Switzerland. It’s a route that operates daily, including with standard commuter trains, so it’s accessible even for those with tight itineraries. Traveling through the 19th century Gotthard Tunnel is especially exciting, but perhaps the element of this near-six-hour excursion that really pushes it into icon territory is the included boat ride between Lucerne and Flüelen. As you can imagine,theGotthard Panorama Express route would be quite chilly in the winter, so while it does cease operations when the temperatures drop, you can still tackle the Gotthard panorama route via the Treno Gottardo in the winter months.

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Jungfrau Railway 

Route: Kleine Scheidegg to the Top of Europe

When it comes to the best train rides in Switzerland, the Jungfrau Railway is never left out of the conversation. The completion of the railway itself was a remarkable feat; the fact that you can reach 3,454m above sea level in a matter of minutes is just as unbelievable. Riding through the Eiger and Monch mountains via tunnel is unforgettable, as are the views from the Top of Europe and Eismeer station. The Jungfrau Railway operates all year round, and with so much to experience including exhibits, restaurants, and shops, it’s worth devoting a full day to this excursion. 

The Glacier Express

Route: Zermatt to St. Mortiz

Switzerland knows how to do slow travel the right way and the Glacier Express proves it. This eight-hour journey may only traverse three cantons but this popular luxury train in Switzerland still delivers an equal measure of quality and quantity. From Zermatt to the holiday resorts of St. Moritz, you’ll leisurely look out of your carriage window and see sights like the Rhine Gorge, the Matterhorn, the Oberalp Pass, and the Landwasser and Solis spiral tunnels and viaducts. The Glacier Express shuts down between October and December, but since you get book tickets three-month in advance, it allows you to plan your Swiss vacation around this century-old railway experience. 

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The GoldenPass Express

Photo credit: @goldenpassexpress on Instagram

Route: Interlaken and Montreux

The GoldenPass between Central Switzerland and Lake Geneva has long been regarded as one of the best train rides in Switzerland, thanks in equal parts to its beauty and its inclusion in the Eurail Pass. In 2023, this luxury train through Switzerland got a lavish facelift via a new “Prestige” class. The panoramic views this route was known for can now be experienced from a more private carriage with elevated, heated leather seats that can rotate 180-degrees. Champagne and caviar are also exclusively served to Prestige class passengers, adding one more undeniable reason why this grand train tour of Switzerland is always one of the best. 

No visit to Switzerland is complete without a train ride through the country’s magical landscape. That’s why Luxury Gold delivers not one but two unique train journeys on Luxury Gold’s Majestic Switzerland tour. Over the course of 10 days, you’ll experience Swiss culture, history, and cuisine, including a ride across the country on the Glacier Express, snapping photos you’ll cherish for decades. You’ll also board Europe’s highest open-air cogwheel train to Gornergrat Summit where you’ll spy the Matterhorn and Monte Rosa in the distance.