With discerning travelers increasingly seeking experiences that are both indulgent and environmentally conscious, Luxury Gold is launching a new tour in partnership with VisitScotland that proves luxury and sustainability go hand in hand.  

This exclusive 10-Day journey through Scotland’s breathtaking landscapes and storied cities takes you deep into the heart of this remarkable country, with every step promoting responsible travel and sustainability. 

Take a first look at Spectacular Scotland.

Thoughtfully created, with sustainability in mind

“We’re thrilled to bring this new tour to the Luxury Gold portfolio, and it has been very exciting to work on,” says Karen Gower, Senior Travel Experiences Manager for Luxury Gold. “When crafting this 10-Day itinerary, I’ve combined all of the luxurious touches our guests expect from Luxury Gold, with the best that Scotland has to offer. This includes bucket list destinations and experiences, as well as hidden gems that we know our guests will love.  

“But what really makes Spectacular Scotland stand out in our collection is its focus on sustainability. Working in partnership with VisitScotland, this has been at the forefront when sourcing every experience, supplier and even the pace of the itinerary. Guaranteed to leave a lasting impression on guests, our Travel Concierges are chomping at the bit to run this tour as they can see how fantastic it is!” 

Luxury and sustainability at a glance

A special focus on activities that have a positive impact on the environment, including visits to Cairngorms National Park, Glencoe National Nature Reserve, Loch Fleet Nature Reserve and the Hebridean Whale and Dolphin Trust on the Isle of Mull. 

A new MAKE TRAVEL MATTER® Experience developed specially for this tour – a Highland Tartan demonstration. While other itineraries usually only include one MAKE TRAVEL MATTER® Experience, this one has four. 

Mostly 2-night stays, which means a smaller carbon footprint in travel terms, as well as allowing guests more time to support the local economy in one area, avoiding areas where there is a strain on the local community due to visitor numbers. 

Restaurant and hotel suppliers have been sourced with sustainability at the forefront of consideration, such as Michelin-starred Unalome by Graeme Cheevers in Glasgow, where you’ll dine on day 8.  

Developed in partnership with VisitScotland

Created in partnership with VisitScotland, Rona Wallace, Senior Manager, Business Development join us for a Q&A to explain more about the sustainability ethos behind our new Spectacular Scotland journey. 

Why is it important to offer responsible travel options?

“Scotland has welcomed visitors for over 200 years, and we want to ensure tourism provides sustainable economic growth for generations to come.  Responsible travel is entirely possible and by working with organizations like TTC and their Luxury Gold brand, we can demonstrate how it can be achieved in Scotland.   

“The principle of Responsible tourism means slowing down the consumer, allowing them to dwell longer and discover different places away. This in turn delivers more for local communities and allows clients on tours to relax and make those local connections which we know from consumer trends is what they are looking for. This in turn delivers a strong selling tour. Spending a longer time in a destination ultimately leads to less carbon production and benefits the hotels too.” 

Do you believe luxury and sustainability in travel can go and-in-hand?

“Definitely.  High quality immersive experiences benefit local businesses and communities, and many of our 5-star accommodation providers take responsible tourism very seriously – they are committed to climate action, social inclusion and giving back to their local communities, using an abundance of local food and drink in their offering while delivering on the expectations of luxury clients.”   

What do you hope our guests learn about Scotland that they may have not already known?

“That memorable experiences go way beyond the standard bucket list – by working closely with the Luxury Gold team and our knowledge of Scotland businesses we’re able to suggest experiences that are unique to Scotland and will live long in the memory.”   

Which experiences on the tour are you particularly excited about?

“It’s a hard choice, as all offer their own unique experience which clients will find memorable, and at times unexpected.  The VIP Visit with Lord Bruce of Broomhall House will be a highlight, but my ultimate favorite has to be the MAKE TRAVEL MATTER® Highland Tartan Demonstration.  I am sure the clients for Luxury Gold will have some serious fun here, whilst learning about one of Scotland’s ancient industries.”  

What does the future hold for responsible tourism in Scotland?

“There’s a lot of desire amongst tourism businesses to do the right thing for sustainable growth.  Public sector agencies are working in partnership with the private sector to co-ordinate our strategic plans and activity – as a country we’re the right size to deliver on this – small enough to have personal relationships across different sectors, but large enough to make meaningful change.  There’s still a long way to go, but we’re definitely on the right path.  We also want to share our learnings with other destinations and together we can make a difference.” 

You may also enjoy reading: 12 Most Beautiful Places In Scotland You Need To Visit This Year

Spectacular Scotland – a peak at the itinerary

Your luxurious journey through Scotland begins with two nights in its charming capital Edinburgh. Explore iconic landmarks such as St Giles’ Cathedral and Edinburgh Castle, savor seasonal Scottish produce and foraged herbs at the renowned Wedgwood Restaurant on the Royal Mile, and meet the owners on this MAKE TRAVEL MATTER® Experience. 

A VIP visit with Lord Bruce, a descendant of Robert the Bruce, at Broomhall House in St Andrews takes you into the heart of Scottish nobility, and the breathtaking Cairngorms National Park unveils Scotland in all its natural beauty. Take a private tour of Balmoral Castle and estate and visit the historic battleground of Culloden, take a golf lesson on the championship course, and spot sea otter nests and seals at the serene Loch Fleet Nature Reserve. 

Near Dornoch immerse yourself in Scottish heritage with Highland Tartan demonstration, before exploring the breathtaking Glencoe valley with a ranger, both MAKE TRAVEL MATTER® Experiences. The next day sample the finest whiskies at the Tobermory Distillery on the picturesque Isle of Mull or round off your day with a visit to the Hebridean Whale and Dolphin Trust, a MAKE TRAVEL MATTER® Experience. Your journey concludes in Glasgow with a Michelin-starred lunch at Unalome by Graeme Cheever and two nights in the acclaimed Cameron House Hotel. Personalize your final day with a scenic seaplane ride over Loch Lomond or a relaxing champagne cruise, ensuring a memorable finale to this remarkable experience. 

For the ultimate combination of luxury and sustainability, secure your place on Spectacular Scotland, for departures in 2026. 

Let your senses and wanderlust run wild as we explore 30 exquisite places to stay around the world. From stunning beachfront villas to opulent safari lodges and glamping’s most desirable spots, these luxury accommodations promise unforgettable locations and unparalleled hospitality. All 5 star and above, you may well ask what is the highest star rated hotel in the world? That would be ‘7-Star’ for which the The Burj Al Arab in Dubai is arguably the most famous. Our list features exceptional properties and luxury stays that you can enjoy on our small group journeys and some hand-picked exquisite places to stay for pure inspiration and dreams..

Find out more about Magnificent Stays with Luxury Gold

1. Ashford Castle, Ireland

Step back in time and rest your head in 11th century grandeur in this meticulously restored castle. Now a sumptuous 5-star retreat, try your hand at falconry, ride on horseback through the extensive grounds and dine like royalty in the opulent King George V dining room. Once owned by the Guinness family, Ashford Castle has hosted many royals and celebrities. one of the most prominent being the Prince of Wales, who subsequently became George V of England. In honor of his visit in 1905, the Guinness family built a special dining room that still bears his name proudly to this day, and serves to most delectable food. A stay here is a highlight on our Ultimate Ireland small group journey.

You may also enjoy reading: From A Festive Cruise To Parading Puddings, This Is How Ashford Castle Celebrates Christmas

2. Hotel Plaza Athenee, Paris, France

Plaza Athénée, one of the most iconic 5-star hotels and sought-after places to stay in Paris invites you to bathe in a world of pure splendor. Located on prestigious avenue Montaigne, the hotel stands in the heart of the Golden Triangle, on the most sophisticated avenue of Haute Couture. With 154 guest rooms and the 54 suites, savor the very best of Paris. The signature Eiffel Suite offers 130sq meters, a walk in closet and a baby grand piano. The hotel is also a dining destination in itself, guests can enjoy an immersive journey back to the ancient heart of French gastronomy, in the Michelin-starred restaurant led by acclaimed Chef Jean Imbert.

 3. Fairmont Le Chateau Frontenac, Quebec, Canada 

Perched atop Cape Diamond, Fairmont Le Château Frontenac is an icon of Quebec, offering breathtaking views of the St. Lawrence River and the fortified old city. Opened in 1893, the imposing hotels has 18 floors and is one of the first completed grand railway hotels. It was designated a National Historic Site of Canada in 1981. Renowned for its exceptional service, indoor pools and delicious seasonal menus, to stay at the Frontenac is to taste a piece of history. Travel with Luxury Gold on Indulgence in Eastern Canada and not only stay in this superb establishment, you’ll also enjoy a behind-the-scenes tour, to learn about the château’s storied past.

4. Time + Tide Miavana, Madagascar

Gracefully positioned along the southeast coast of Africa, Madagascar showcases the Indian Ocean’s vibrant coral reefs and maritime marvels. The luxurious Miavana resort is situated on the secluded Nosy Ankao island, part of a five-island archipelago in northeastern Madagascar. Boasting the best in luxury accommodation, this exclusive retreat is one of the finest places to stay for travelers seeking an exclusive experience, with just 14 opulent villas lining the island’s pristine white beaches. Wake up, stretch and step directly onto the powder-soft sand. The end the day watching breathtaking panoramic sunsets over the ocean.

5. Inkaterra Machu Picchu Pueblo Hotel, Peru

Favored by travelers en route to the historic citadel of Machu Picchu, the 5-star Inkaterra Machu Picchu Pueblo Hotel resembles a charming Andean village, featuring terraced hills, cascading waterfalls and winding stone pathways. Set high in the cloud forest, it boasts 83 whitewashed adobe casitas spread across 12 acres of breathtaking natural beauty. This stunning property is also home to 214 bird species, as well as the world’s largest collection of native orchids, with 372 species. Enjoy a luxurious stay here on Treasures of the Incas.

6. Belmond Hotel Caruso, Amalfi Coast, Italy

Housed within a historic medieval palace, Belmond Hotel Caruso offers charming views of the cliffs and rocky terrain of Italy’s Amalfi Coast and the Mediterranean Sea. One of Italy’s most prestigious hotels, inside savor the history, with beautifully frescoed salons and arched stone ceilings. Each room is uniquely, and outside you can enjoy one of the world’s most breathtaking infinity pools.

7. Hotel D’Angleterre, Geneva, Switzerland

Luxurious accommodations paired with sensational views of Lake Geneva await at the Hotel D’Angleterre. This historic hotel combines genuine Swiss hospitality with British elegance, offering stunning views of the famous Jet d’Eau and Mont Blanc beyond, along with the finest hospitality in Switzerland. The hotel features a selection of lavish, uniquely designed rooms and suites, each adorned with exquisite artwork and elegant furnishings, complemented by luxurious marble-lined bathrooms. Stay here on Majestic Switzerland.

Read more about Alpine luxury accommodations: Embrace Winter in One of These Luxury Resorts in Switzerland

8. Gleneagles, Scotland

Considered golf’s spiritual home, this 5-star Scottish hotel boasts an 18-hole courses, and a storied history as the site of the Ryder Cup. But not only for the sporting oriented, Gleneagles has been described as “destination in and of itself for anyone who wants a luxurious getaway in the beautiful Scottish countryside,” and is among the top places to stay in the country. Excellent service and elegant rooms are accompanied by an effortlessly beautiful rolling landscape and some of Scotland’s oldest distillers are a short drive away.

9. Leela Palace, Udaipur, India

Set in the enchanting City of Lakes, The Leela Palace Udaipur is a breathtaking tribute to the grandeur of the Maharanas of Mewar. Your journey begins with a serene boat ride across Lake Pichola. Upon arrival, experience a royal welcome with showers of rose petals. Stroll through hallways lined with exquisite silver figurines, then savor breakfast with stunning lake views or enjoy a picnic in the orchard. Dive into the temperature-controlled pool, embraced by elegant peacock sculptures, before unwinding on expansive terraces as you enjoy authentic Rajasthani cuisine under twinkling fairy lights. Delight in this beautiful hotel on our Imperial Rajasthan tour.

10. The Oberoi Udaivilas Udaipur, India

Built in the 17th century, the beautiful Oberoi Udaivilas Udaipur is the ultimate tranquil haven, featuring a series of fountains and reflective pools within its grand estate. The landscaped gardens, courtyards and intricately carved marble create a delightful atmosphere reminiscent of a bygone era. Elegantly designed guestrooms, many with private terraces and some with their own swimming pools, offer a lavish retreat along the shores of Lake Pichola, making it an ideal base for discovering the treasures of Rajasthan.

 11. The Ritz Carlton, New Orleans, USA

Situated on the edge of the vibrant French Quarter, as one of the best places to stay in the city, the historic Ritz Carlton hotel is the perfect place to experience the vitality of New Orleans. A city for the senses, from the enticing scent of gumbo to the energizing beat of jazz. The palatial building was originally an elegant Maison Blanche Department Store between 1906 and 1909, redeveloped in the late 19802. Today, the hotel provides a refined urban retreat, famed for its cocktails, traditional Southern ambiance and elegant interior. Experience history for yourself on Southern Grace.

Bookmark for later: These Are the 10 Best Luxury Hotels in the World

 12. The Ritz, Paris, France

The epitome of luxury in Paris, The Ritz first opened its doors 124 years ago. World famous for good reason, every design detail is immaculately executed, from gold swan faucets and peach-hued towels in the marble bathrooms to opulent canopy beds and striking chandeliers throughout its rooms and halls. For a romantic getaway, the Ritz is one of the most enchanting places to stay – it was here that Gabrielle “Coco” Chanel made her home – the ultimate endorsement.

13. Ellerman House, Cape Town, South Africa

Wile away the hours in a gracious Edwardian Mansion, built by shipping magnate Sir John Ellerman. Originally designed to provide a place from which to observe ships approaching the harbor, it is now a stunning 5-star luxury hotel. With just 11 rooms, access is very exclusive, as is the service. Ellerman House is home to South Africa’s largest private art collection – every wall, even in the bathrooms, features a covetable work. The hotel also houses one of the finest collections of South African wines, with daily tastings held for guests.

14. Palacio Duhau – Park Hyatt, Buenos Aires, Argentina

The essence of the Belle Époque era continues to thrive in parts of Buenos Aires, Argentina, particularly at the Palacio Duhau. Finished in 1934, the hotel features a magnificent neoclassical façade that opens into a majestic lobby adorned with marble columns and intricately carved wooden doors. Accommodations vary from spacious and practical to luxurious and opulent, while the Duhau restaurant captures the historic glamour of the property, offering an elegant dining experience. The perfect base from which to enjoy the city’s historic landmarks, the Palacio Duhau is both sumptuous and practical.

15. Ohla Eixample, Barcelona, Spain

An urban boutique hotel, with contemporary design, a fantastic gastronomic offer and views of the city with its stunning infinity pool, Ohla Eixample is one of the premier places to stay in the heart of the Barcelona. Just a stone’s throw from Barcelona’s La Pedrera, Casa Batlló and the Sagrada Família, its also the perfect base from which to explore. Enjoy Michelin-starred dining serving traditional recipes from the Ebro Region and spend time browsing the many luxury shops and boutiques that surround the hotel. Stay here on Spain & Portugal In Style.

16. Four Seasons Private Island, Maldives

Imagine the ultimate luxury of having your own private island—this is precisely what the Four Seasons Maldives at Voavah offers. Representing the height of exclusivity, the island features a stunning beach house with seven opulent suites, accommodating up to 22 guests. Every detail has been thoughtfully curated to ensure comfort and relaxation. With exclusive access to the Voavah Summer, a 62-foot luxury yacht, alongside a dedicated 24-hour security team and a staff of 28, every desire can be effortlessly fulfilled.

 17. Lion Sands Game Reserve, South Africa

Calling all romantics, adventurers and solitude seekers to discover the magic of a night out in Africa – in complete luxury. The oldest private nature reserve in South Africa, and the only private reserve to have access to the perennial Sabie River, which it shares with Kruger National Park, the Lion Sands Game Reserve is the ultimate base from which to track the big five.

This exceptional hotel is a highlight of our Spectacular South Africa small group journey, and features four luxurious lodges that harmoniously integrate with the surrounding environment A dedicated family of staff will cater to your every need. Experience the sights and sounds of the bush as you embark on open safari drives at sunrise and late afternoon, optimizing the best wildlife viewing opportunities. Enjoy dining in the bush, in a boma, or under the stars, with a focus on delicious cuisine made from fresh, sustainable, and ethically sourced ingredients.

You may also enjoy reading: Glamping in the Wild: Uncovering the Best Luxury Safari Stays

18.  Villa Stéphanie at Brenners Park, Baden-Baden, Germany

Baden-Baden in Germany is famous for its thermal springs, and there is no better place to experience their healing powers than at the Villa Stéphanie Spa, at the Hotel Brenners Park. If you are looking for a luxury spa resort then this has to be top of your list. Described as a ‘5-star superior City Resort with an intimate character, expect inspirationally designed rooms, Balconies overlooking parkland and one of the most advanced spas in Europe. its its perfect setting, Villa Stéphanie is one of the most tranquil places to stay, with wellness programs designed to rejuvenate both body and mind.

19. The Reef House, Cairns, Australia

The Reef House is a serene tropical retreat nestled among coconut palms and shimmering turquoise waters. Guests can savor exquisite dishes crafted from fresh local produce at the Reef House Restaurant, recognized as Cairns Restaurant of the Year in 2019 by the Australian Culinary Federation. This adults-only haven caters to guests aged 16 and over, offering inclusive packages and curated activities for relaxation and rejuvenation. From the moment you arrive, the Reef House ensures a boutique experience dedicated to your comfort and revitalization. Spend three nights here in our Inspiring Australia journey.

20. Glamping – Dunton River Camp, Dolores, Colorado

Glamping, a luxurious take on traditional camping, combines the thrill of nature with the comforts of modern living. With its luxurious setting and world-class service, Dunton River Camp is frequently listed among the top places to stay for a truly indulgent escape. Located in an alpine clearing in the stunning Colorado Rockies where the camp offers an idyllic glamping experience along the banks of the Dolores River. This exclusive destination features eight elegantly designed tents, each equipped with en-suite bathrooms and six-foot soaking tubs.  Powered entirely by renewable energy, the main lodge, set in a beautifully restored 19th-century farmhouse, serves as a cozy gathering place, complete with a dining room, guest salon and a scenic wraparound deck.

21. Esplanade Zagreb Hotel, Croatia

The Esplanade Hotel in Zagreb exudes historic charm, dating back to the 1920s and the glamorous era of the Orient Express. Its elegantly renovated Art Deco interiors blend seamlessly with modern luxuries, offering plush rooms and suites equipped with marble bathrooms, fluffy bathrobes, and complimentary super-fast Internet access. Guests can indulge in goose down pillows and spacious accommodations. The lobby and public areas showcase stunning Art Deco style, while the fine dining restaurant and grand ballroom epitomize the best of European luxury hotel experiences. With its rich history and elegant furnishings, the Esplanade Hotel is considered one of the most charming places to stay for those seeking a touch of nostalgia.

22. Wild Coast Tented Lodge, Sri Lanka

Comprising 28 luxurious tented accommodations, Wild Coast Tented Lodge in Ceylon, is located near Sri Lanka’s Yala National Park, an area renowned for its significant leopard population. Offering views of the Indian Ocean, the glamorous camp occupies a beautiful site where the jungle meets the unspoiled shoreline. Renowned for its breathtaking landscapes, the Wild Coast Tented Lodge is one of the best places to stay for outdoor enthusiasts, offering access to hiking trails and wildlife. The lodge works with natural materials, allowing it to blend harmoniously with its surroundings and the thoughtfully designed layout resembles a leopard’s paw print, paying homage to the region’s signature wild cat. Dine in an open-air pavilion, clad in bamboo which wraps around the lodge’s free-form swimming pool. Simply one of the most stunning places to stay.

23. The Pousada Castelo Estremoz, Portugal

Setc in the Alentejo region of Portugal within the walled city of Estremoz, Pousada Castelo Estremoz is a magnificent palace featuring elegant canopied beds, beautifully landscaped gardens, and an inviting outdoor pool. This historic castle, constructed in the 13th century, offers a selection of five different room and suite categories. Whether you admire the panoramic views of Estremoz Menagem, wander the picturesque grounds, or relax on the castle terrace, your experience will be truly remarkable.

Indulge in more fortress inspiration: How You Can Stay in Europe’s Finest Private Castles

24. Hotel Union, Geriangerfjord, Norway

Hotel Union Geiranger is a first-class, family-owned hotel offering breathtaking views of the UNESCO World Heritage Site, Geirangerfjord. Nestled in the picturesque village of Geiranger, the Hotel Union is one of the most serene places to stay, offering spectacular Fiordland views and numerous activities for relaxation. A Swiss chalet-style hotel with panoramic views, the Union has welcomed guests since 1891, operated by the Mjelva family for four generations. With luxurious amenities including indoor and outdoor pools, a large spa, and various dining options, visitors can enjoy unmatched hospitality and stunning landscapes. Each of the 197 elegantly appointed guestrooms provides beautiful views, ensuring a memorable stay for all.

Catch the holiday spirit: These Are the Hotels We Wish We Were Staying at Over Christmas

25. Laucala Island Resort, Fiji

Laucala is the ultimate luxury resort in Fiji, spanning 3,200 pristine acres and featuring 25 unique villas carved into volcanic cliffs. Recognized as the second most expensive resort in the world with 7 star facilities and service, with rates at $5,000 USD per night it attracts international jetsetters seeking privacy and tranquility. Each villa showcases a blend of modern luxury and traditional Fijian design, featuring free-flowing shapes, high thatch roofs, and local materials like coconut husk and timber. Owned by Red Bull’s Dietrich Mateschitz, the Laucula is one of the most exclusive places to stay, providing attentive service and scenic ocean views.

26. Jumeirah Burj Al Arab, Dubai, UAE

Jumeirah Burj Al Arab is one of Dubai’s most iconic landmarks and is celebrated for its prestigious ‘seven-star status.’ Situated on its own island, this sail-shaped structure soars to a height of 321 meters, providing breathtaking views of the Arabian Gulf. Inside, you’ll find opulent gold interiors, sumptuous suites, and some of Dubai’s finest dining establishments. The lobby features an exquisite spiral chandelier crafted by the Czech design firm Sans Souci, composed of 210 crystal tubes and weighing approximately 450 kilograms. Additional lavish amenities include a fleet of Rolls-Royce cars in the forecourt and a helipad, alongside 10,000 square meters of outdoor space perfect for poolside relaxation.

27. Town House Galleria, Milan, Italy

As both a luxury hotel and a private museum, Galleria Vik Milano showcases an impressive collection of contemporary art and design, creating one of the most original and exclusive hotels in the world. Located in the historic Galleria Vittorio Emanuele II. This unique hotel offers a luxurious and unparalleled experience, blending art, beauty and design. Distinctly designed rooms and suites celebrate Milan’s artistic heritage and help earn this hotel its ‘7-star’ moniker. For a taste of luxury, the Town House Galleria is one of the most opulent places to stay, boasting grand architecture and gourmet dining options.

28. Pilgrimage Village, Hue, Vietnam

Experience tranquility and balance at Pilgrimage Village, a serene resort nestled among lush trees and the picturesque countryside of Hue, Vietnam. Engage in meditation, yoga, or tai chi classes, or relax in the rejuvenating steam bath. This traditional Vietnamese resort beautifully integrates with its natural surroundings, featuring lush gardens and charming lily ponds, making it one of the most charming places to stay for nature lovers. With 173 inviting rooms and villas, Pilgrimage Village captures Vietnam’s rich heritage through its exquisite architecture, intricate wood carvings, and luxurious textiles, offering guests a unique and elegant escape. Stay here on one of our TOURS TO ADD HERE.

29. The Palms, Las Vegas, USA

Among of luxury options on the Las Vegas Strip, The Palms stands out for its legendary high-rolling atmosphere. Take the extravagant two-story Sky Villa, for instance. This remarkable 8,500-square-foot retreat boasts a 17-seat bar, fitness center, massage room, gaming area, and a private pool with stunning views of the Vegas skyline, among other amenities. Additionally, the themed Hardwood Suite resembles a “10,000-square-foot” arena, complete with a private basketball court, professional locker room, pool table, whiskey room, and 11 televisions. And that’s just the start of what The Palms has to offer.

30. Kamalaya Koh Samui, Thailand

At Kamalaya retreat, luxury is seamlessly intertwined with wellness. Upon arrival, guests partake in a personalized consultation to craft their ideal wellness journey. Their days unfold with a harmonious mix of expert-guided exercise classes, tailored spa treatments, and gourmet healthy cuisine throughout their stay. Set on a picturesque hillside overlooking a pristine white sand beach and tranquil lagoon, the Kamalaya complex harmonizes beautifully with the lush jungle surroundings. Visitors can find a peaceful cave for reflection, swings that dangle over the water, and suites equipped with private plunge pools for ultimate relaxation.

Make magnificent stays the core of your journey with our limited edition small group journeys.

Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

If you love shopping you may also enjoy reading: Our Favorite Legendary and Lesser-Known Shopping Streets

Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

You may also enjoy: After-Hours at the Little Museum of Dublin with Author Trevor White

The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

Bookmark for later: How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

You may also enjoy reading: The 10 Most Scenic Train Rides in Europe: From Switzerland to Scotland

Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

Bookmark for later: History in the Making: Meet Chef Chocolatiers in Switzerland

For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.