Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

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Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

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The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

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Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

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Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

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For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.

Maybe it’s a new destination, somewhere you have always wanted to see, or just time for an extra treat. Why not extend your Luxury Gold vacations and spend extra time in some superb locations?

You can  extend your stay at the start or end of your trip, on each of our limited-edition tours. Or make your journey even more spectacular by choosing one of our extended vacations.

Venice, Italy and the Venice Simplon-Orient-Express

Venice, ‘La Serenissima’, is a divine location and a hard act to follow. A highlight of Italy, its winding canals, stunning architecture, and rich history make it one of the most romantic and enchanting destinations in the world. You’ll never tire of exploring the city’s hidden corners, charming back alleys and secluded squares. Sip coffee in the Piazza San Marco and marvel at the opulent Basilica di San Marco and the stunning Doge’s Palace. Float along the canals on a gondola, absorbing the sights and sounds from the water.

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@vsoetrain

For the ultimate treat and crescendo to your stay, treat yourself to a journey on the Venice Simplon-Orient-Express. Continue basking in the timeless elegance of Venice on a luxurious journey to Paris, as an extension to Ultimate Italy, of our most popular Luxury Gold vacations. Opulent carriages, first class service and gastronomy courtesy of a Michelin-starred Chef, make this an unforgettable step back in time.

Read more: Meet the Michelin star chef putting his stamp on the Orient-Express menu

Discover this on: Ultimate Italy with Venice Simplon-Orient-Express

Auckland, New Zealand

A stunning coastal city, Auckland offers luxury travelers a unique blend of natural beauty and urban sophistication. Whether you are strolling along the waterfront and enjoying views of Waitemata Harbor and the Hauraki Gulf, or exploring the city’s world-class museums and galleries, you’ll be longing for some extra time in this vibrant city.

Visit the iconic Sky Tower for panoramic views or take a helicopter ride. Explore the city’s underground lava caves and the stunning Waitakere Ranges rainforest. And pass the time enjoying fresh seafood and fine wine in the city’s many waterfront restaurants and bars.

Making your visit to Auckland even more memorable, travel with us and you’ll be treated to an exclusive dinner with one of the country’s famous former All Blacks rugby players. Just one of the exclusive moments that await on Luxury Gold vacations.

Read more: How to spend a decadent weekend in Auckland

Why not take a few extra days at the end of The Long White Cloud?

New Orleans, USA

The Big Easy. A city packed with history, music and exquisite cuisine – there is always one more experience to savor. New Orleans is known for its unique blend of African, French and American cultures. Here you can enjoy jazz, blues, Creole cuisine, unique architecture and festivals including Mardi Gras.

Founded by the French, New Orleans was ruled for 40 years by the Spanish before being bought by the United States in the 1803 Louisiana Purchase, leaving behind a rich history full of fascinating tales. It’s no surprise it is one of the USA’s most popular travel destinations.

A big draw is the historic French Quarter, with its French and Spanish Creole architecture and vibrant nightlife along Bourbon Street. Visit St. Louis Cathedral and the legendary Preservation Hall jazz club. The city is considered the birthplace of jazz, and famous musicians such as Louis Armstrong and Jelly Roll Morton got their start playing in the city’s clubs and music halls. You can also enjoy the magic of Mardi Gras any time of year at the Mardi Gras World Museum.

Discover this on: Southern Grace

Read more: Why New Orleans’ Ritz Carlton Hotel is a cut above the rest

Alaska, USA

An Alaska cruise is a must for any discerning traveler seeking natural beauty and adventure. And it makes the perfect extension to Majesty of the Rockies, one of our limited edition Luxury Gold vacations. Once you have been exposed to the outstanding natural beauty of Canada’s Rocky Mountains, we guarantee you’ll be yearning for more.

Over 12 days, we invite you to bask in the incredible scenery of Alaska’s Inside Passage. In the company of marine biologists and expert naturalists, stop at villages, waterfalls, fjords and glaciers.

Quiet and luxurious, your boutique cruise ship combines comfort with the ultimate in environmental protection. And it is perfectly sized to enable access to islands and coves. Intimately observe wildlife from the overwater viewing platform and enjoy exquisite onboard dining, with a bounty of fresh local produce.    

Discover this on: Majesty of the Rockies with Alaska Cruise extension

You may also enjoy reading: Why journeying through the Rocky Mountains will stay with you for a lifetime

Prague, Czech Republic

With a rich history and Romanesque, Gothic, Renaissance and Baroque architecture, Prague excludes old world glamour and charm. Known as the ‘City of a Thousand Spires’, it’s one of Europe’s architectural gems.

Must-see sights include the Charles Bridge, Old Town Square and Prague Castle. Take your time strolling along the Vltava River and enjoy views of the city’s skyline or explore the winding streets of the city’s historic Old Town. Prague is renowned as shopper’s paradise, and browsing its designer boutiques is the perfect way to indulge with some extra time in the city. Visit the luxury shopping district of Parizska Street for high-end brands such as Dior and Prada or explore the vintage shops in the Josefov neighborhood.

Add extra days at the start of: Harmony of Central Europe

Tokyo, Japan

Tokyo, the world’s largest metropolis, is known as the city where innovation meets tradition.

Despite its size, it is considered one of the safest and friendliest cities in the world. And with so much to explore, this is the kind of city you can spend many more days in.

Tokyo’s rich history can be seen everywhere in its architecture, particularly in its ancient temples and shrines. The magnificent Sensoji Temple dates back to the 7th century. The city is also home to modern architectural marvels, such as the Tokyo Skytree, a 634-meter tower that is one of the tallest structures in the world.

Explore temples, see vendors and fishermen in action at the Tsukiji Fish Market. The Yanaka district, with its narrow streets and traditional houses, provides a glimpse into Tokyo’s past. Dine on sushi, ramen, tempura and other exquisite Japanese dishes at the city’s acclaimed restaurants or try the delicious street food.

Read more: Guardians of a national icon: meet the Japanese cherry blossom doctors

Spend extra time in Tokyo at the end of Majestic Japan

 Zurich, Switzerland

Zurich is famous for luxurious lifestyles, high-end shopping, and decadent chocolate. Set alongside a shimmering lake and framed by the soaring Alps, the best of indoor and outdoor blend. It’s the perfect destination to spend some extra time, whether you’re looking for arts and culture, world-class dining or shopping and indulgence.

Zurich’ abundance of high-end boutiques and designer stores cater to the most discerning of shoppers. Bahnhofstrasse is one of the most famous shopping streets in the world, with good reason. A mile long, it features luxury brands such as Chanel, Prada and Louis Vuitton, as well as exclusive boutiques and designer wear. After all that shopping, take the weight off your feet and dine by the lakeside.

Add some extra days before the start of Majestic Switzerland

Read more: Majestic Switzerland through the lens of a Travel Concierge

To make even more memories on Luxury Gold vacations, why not add extra days at the start or the end of your journey? To help you choose, take a look at our worldwide collection of limited-edition Luxury Gold tours.