Looking ahead to 2025, we’ve rounded up current luxury travel trends to catch your eye. Sustainability remains high on the agenda, while solo travel is on the up. The desire for unique and authentic moments that stand apart from the everyday has never been higher and the ‘wellness sabbatical’ is making headlines. To keep your finger on the pulse, here are some of the most important, intriguing, and surprising travel trend predictions for 2025, with insights from our travel experts.

For travel inspiration, take a look at our collection of small group luxury journeys for 2025 and beyond.

1. Top Trending Destinations

“Luxury travel means something different to everyone. It may be an extended stay in an 11th century Irish castle, exploring Egypt’s monuments in VIP style or taking a luxurious cruise on Croatia’s crystal waters,” says Ulla Hefel Böhler, Chief Operating Officer for Luxury Gold and its sister brands at The Travel Corporation. “Whatever your destination, the desire for personalization, customization and exclusivity remains constant. We consider Luxury Gold guests amongst the most discerning of high-end travelers, and it is interesting to see how they are influencing the travel sphere. 

“For Luxury Gold travelers in 2025, Europe remains a perennial favorite, particularly France with its timeless allure. The capital Paris is a huge draw, with guests eager to see the Eiffel Tower and the Champs-Élysées, and then soak up the romantic charm of Nice and St Tropez on the French Riviera. A country at its most exquisite when seen through a local lens, other highlights of our journeys to France include a chauffeured 2CV experience in Provence, a traditional French cooking class with a Michelin-star chef and a private cruise in Calanques National Park. 

“Scandinavia is also an increasingly in-demand destination, with its cosmopolitan cities and awe-inspiring mountains and fjords. Winding through snow-covered peaks on the Flåm Railway, sustainable fine dining at Stockholm’s Fotografiska restaurant and an unforgettable hotel stay overlooking Norway’s spectacular Geirangerfjord all combine for a sought-after luxury Scandinavian vacation.  

“In South America, the mystique of Machu Picchu, the vast wilderness of Patagonia, and the vibrant energy of the tango all continue to attract luxury seekers, driving increased demand for exquisite escapes to Peru, Chile and Argentina. 

“Vietnam and India are also high on the list of popular destinations, each offering a rich array of experiences. From cruising through the iconic limestone formations of Ha Long Bay to discovering the grandeur of the Taj Mahal, both countries boast exceptional hotels, deep historical significance, and an abundance of cultural treasures.” 

You may also enjoy reading: Step inside Peru’s blissful Inkaterra Machu Picchu Pueblo Hotel

 2. Sustainable Travel Remains A Priority

As we are seeing every year, the thirst for sustainable travel continues unabated. In the Luxury space this is taking the form of a rise in supply and demand of eco-friendly accommodations – responsible travel without a compromise on comfort, and an increased focus on regenerative travel. This is travel that goes beyond minimizing negative impacts; it actively seeks to improve the destinations traveler’s visit.

Luxury Gold’s Sustainability Manager Lucie Dalilah explains, “Access to lesser known, yet fascinating places is a fundamental aspect of luxury travel. Authentic connections with local cultures have become increasingly cherished, enriching the travel experience in ways that go beyond mere indulgence.

“Through our MAKE TRAVEL MATTER® Experiences, included on every journey, guest leave a positive impact and contribute to the future of the communities they visit. Whether dancing flamenco in Seville, Spain or meeting New Zealand’s kiwis, these experiences take you into the heart of your destination, with exclusive behind-the-scenes access. The feeling you get is priceless and the memories last forever.”

Bookmark for later: This New Zealand Forest Retreat Combines 5-Star Luxury with Sustainability

3. Solo Travel Is On The Up

Empowering you to explore the world on your own terms, solo travel for many is a transformative experience. Ever more popular amongst the luxury set, solo travel is now making up over 10% of bookings, an increase year on year. Not completely surprising, as reported by Infinity Business Insights, the solo travel market is expected to have a compound annual growth rate (CAGR) of 9.1% between 2023 and 2030. This makes it the largest growth segment in the global leisure travel market.

Whether you see it as means of fostering self-discovery, an impetus to step outside of your comfort zone, or simply as a way to personalize your vacation and spend some valuable me time, there is much to be said for traveling by yourself at any time in life.

However, going solo does not have to mean going it alone, with luxury group travel offering the perfect blend of comfort, security and independence. In fact, according to leading solo travel website Solo Traveler, 9 out of 10 solo travelers prefer to take tours all or some of the time. With the freedom to do your own thing, alongside like-minded people, with 5-star hotels and top-rated dining, why not hop on board this 2025 trend?

You may be interested to read:  7 Reasons Why Solo Travel Is The Ultimate Form Of Self-Indulgence

4. Thinking Ahead is Back

In 2024, many travelers were known for their last-minute planning, but for 2025, the trend is shifting back toward advance preparation. 35% of bookings are now being made more than 13 months in advance, indicating that travelers are eager to secure their future luxury getaways well ahead of time. In contrast, those who opt to book within the 0 to 7-month window currently represent only 15% of total bookings. This resurgence in proactive planning reflects a growing desire among travelers to thoughtfully plan their experiences and ensure they don’t miss out on desirable destinations and places to stay.

5. Cruises Are High On The Wishlist

Analysis of search data reveals that ‘cruises’ are experiencing a 21% year-on-year increase, a significant feature in the luxury travel market. “The ease and indulgence of a luxury cruise never goes out of style,” says Luxury Gold’s Travel Experiences Manager EMEA, Karen Gower. “Fine dining on deck, sumptuous suites and a dazzling itinerary of stops and activities, what’s not to love!

“There are some destinations that simply must be seen from both water and land, to be fully appreciated, Croatia being a great example. The stunning Dalmatian Coast lends itself perfectly to cruising, with sparkling waters, golden sands and numerous beautiful islands to stop at and explore. Whilst on land the national parks and ancient cities are also not to be missed, so combining a cruise with a land tour portion also gives the best of both worlds on our Croatia & The Dalmatian Coast journey.  Guests can also enjoy a fabulous cruise in Egypt on our Elegance of the Nile.”

Discover what it is like on a Luxury Gold cruise:  Beauty Beyond Words: Past Guest Sal On Cruising Croatia’s Dalmatian Coast

6. Spa Holidays Drive Wellness Tourism

With wellness firmly atop the agenda still, searches for ‘spa holidays’ are up 52%. Not altogether surprising as wellness tourism continues to be one of the fastest-growing travel segments, with the global wellness economy projected by the Global Wellness Institute to reach $8.5 trillion by 2027.

Now less an add-on and more a focus of travel, combining luxurious accommodations with the ultimate pamper-fest is the way to go. Alongside this, the conventional perception of sabbaticals (think backpacking and budget hostels) is also undergoing a transformation. Luxury sabbaticals are now becoming increasingly popular, emphasizing immersive experiences that prioritize wellness and personal growth, and making the most of some sensational hotels and wellness facilities.

You may also enjoy: Skip The Jacuzzi and Brave the Ice Bath: Industry Insider Joanna Moran Reveals Her Top Spa Secrets

Other Luxury Travel Trends In The News:

7. Increased Desire For Comfort In The Skies

More people are paying for higher grade air seats – people are showing an increasing willingness to pay for more comfort and a better experience in airplanes. To minimize time spent in uncomfortable or crowded areas, those looking to avoid long waits are increasingly booking access to private lounges or choosing the latest and most luxurious lounge options available at airports worldwide, according to a recent Smartflyer report.

Bookmark for later: Flying First Class: The Luxury Gold First-Timer’s Guide

8. Capturing EVERY Moment In High Quality

A new report from Virtuoso and Globetrender spotlights ‘Memoirs in Motion’ as a key trend set to shape the luxury travel landscape in 2025. Luxury travelers are increasingly casting themselves in their own personal documentaries, generating demand for professional film crews who can accompany them on special journeys and expeditions.

They describe how this trend “reflects a growing desire for personalized storytelling and the preservation of memories in dynamic and visually stunning formats, elevating travel experiences.” One to consider extending the budget for!

If these luxury vacation trends have inspired you to think about your next journey, take a look at our worldwide collection of limited-edition tours.

Even in the luxury space, travel should not cost the earth. When it comes to sustainable luxury travel, we’re proud to lead the way.

As the new year approaches, we took the opportunity to talk with Shannon Guihan, TTC’s Chief Sustainability Officer and Head of TreadRight, our not-for-profit foundation. Here she shares how we’ve led the industry this year and takes a look ahead to 2024. Plus we announce a new project set to make a big impact towards our goal of net zero GHG emissions by 2050.

The year that was

Focussed on change though action, we’re constantly adapting our sustainability journey at Luxury Gold and our sister brands at The Travel Corporation. Exactly one year ago, we announced a reset of our Climate Action Plan and, as part of this reset, we accelerated our original climate action commitments.

A major undertaking, we committed to reach net zero GHG emissions across the value chain by 2050. “We were the first in the industry to have all three targets (short-term, long-term and net zero targets) validated by the Science Based Target initiative (SBTi), an organization that ensures our targets are aggressive enough to do our part for the planet,” Shannon explains.

“Another industry first, we established an internal Carbon Fund to invest in our net zero transition,” she continues. Luxury Gold contributes a dedicated amount annually to the Carbon Fund, alongside its sister brands within The Travel Corporation portfolio, this is then allocated to projects that will reduce our emissions in line with our Climate Action Plan. “Currently, we’re investing in 100% renewable electricity across our USA offices, solar power for our Australian offices and biofuels across our European coach fleet.”

Read ore about sustainable luxury travel: Slow and sustainable: The expectations of the luxury traveler in 2023 and beyond

Sustainable luxury travel in 2024

“Moving ahead, you’re going to see us really dive deep into our travel experiences to ingrain sustainability even further,” Shannon tells us. “Our itineraries already incorporate all of the work done to date into the guest experience. Many adaptations guests won’t notice, and that’s our aim – a seamless integration of greater sustainability performance, but guests can trust that as we are always evolving our approach.

“This is in addition to the gradual reduction of the carbon footprint through investment in our own infrastructure and assets and technology, all while  not passing that cost on to our guests, which is really important.”

MAKE TRAVEL MATTER®

“Our MAKE TRAVEL MATTER® Experiences are a really wonderful way to identify pre-vetted experiences, ones that we know really benefit a community through either environmental or social justice,” says Shannon. “These are really interesting because they are immersive impact experiences that really get you into what makes a place tick, and quite often how that place is navigating with care the challenges the world faces today’. Ensuring you leave a positive impact in the places we visit, we are continuing to build these experiences and for 2024 we aim to have at least one MAKE TRAVEL MATTER® Experience on every Luxury Gold journey.

Bookmark for later: 4 incredible MAKE TRAVEL MATTER® Experiences you can enjoy with Luxury Gold

Investment in carbon reduction

“Investments into carbon reductions is going to be the big trend across the board in 2024, there are more and more technological solutions coming online and investments are needed so that these solutions scale,” Shannon says.

According to the World Economic Forum, ‘new technologies are key to achieving arguably one of the greatest challenges for humankind, the transition to net zero.’

“Some ways we have invested to date include ensuring that at our offices we are nearly at capacity in our ability to produce renewable energy. Looking ahead to next year we are heavily focused on our Scope 3 emissions, these are those produced by our partners and suppliers.

“There are several ways we can reduce our scope 3 footprint, such as by favoring electric and or biofuels, and by changing our routes such that we are on the road a little bit less and staying in places a little bit more. We can also greatly reduce these emissions by saying ‘no to more stuff’.”

You may also enjoy reading: How your travels with Luxury Gold help conserve nature for future generations

Say “no to more stuff”

We’ve recently discovered that the branded merchandise we give away at TTC produces 2,500 tones of carbon emissions every year. So, from today (7 December) we will launching a new project, saying ‘no to more stuff.’ Luxury Gold’s Sustainability Officer Gemma Myhill tells us more.

“Focusing on the non-essential carbon emissions that we emit as a business; we identified that 2500 tones of emissions go into the branded merchandise that we give away every year. This is the equivalent to 6.5 million car driven miles worth of carbon emissions that could be completely removed from our ecosystem.

“Instead, we can donate the money we would’ve used for merchandise designed to give away into projects that focus on nature-based carbon solutions to climate change. So, we asked ourselves, do we actually need more stuff?  And the answer is no.”

The projects

Credit: @greenwaveorg on Instagram

“The nature-based solution projects we have chosen to support are Project GreenWave’s Kelp Climate Fund and Rainforest Rescue’s Daintree Project,” Gemma tells us. “There are two existing partners of our not-for-profit foundation, TreadRight. The fact that we already have strong relationships in place to leverage is a testament to how much sustainability is engrained in our core.”

GreenWave trains and supports ocean farmers in the era of climate change. Donations will be made to their Kelp Climate Fund which enables Kelp farmers to play a climate-positive role with their ocean farms, including carbon and nitrogen removal and habitat restoration. Each donation will fund the planting of 40lbs of kelp, which will help capture carbon and restore marine ecosystems.

To learn more about sustainable luxury travel, our sustainability strategy and journey to Net Zero, read our Climate Action Plan.

Luxury travel in 2023 is set to be slow, sustainable and immersive. From extended train journeys to memorable encounters with nature and spending longer at each destination, luxury holidaymakers are seeking a more meaningful escape. Research shows that sustainable travel experiences, connecting to the local culture and leaving a positive impact on the places you visit are all high on the travel agenda. We take a look at this gratifying travel trend and show you how our Luxury Gold limited-edition tours can help you tick these boxes.

A new rationale for travel

Travelling slowly, immersively and sustainably is an absolute expectation for luxury travel in 2023. The most recent American Express Global Travel Trends Report revealed widespread changes in the rationale of travelers. 81% of respondents want to visit destinations where they can immerse themselves in the local culture. 78% of respondents expressed a desire to have a positive impact on the community they were visiting. While 62% agreed they wanted to be more thoughtful about where and how they travel.

While travelers are spending on immersive experiences and longer holidays, the luxury traveler is doing so with an increasingly eco-conscious mindset.

Read more: 5 common misconceptions about luxury travel (and why they are wrong)

Slow and immersive with Luxury Gold

From timeless train journeys to luxury safaris, there are many ways to enjoy slow and immersive travel on our limited-edition journeys. Defining luxury travel in 2023, picture multi-night stays in magnificent hotels that enable you to unwind and make your time more meaningful with friends a family. Private access to galleries and landmarks away from the crowds, enabling you as a VIP traveler to soak up culture at your own pace. And MAKE TRAVEL MATTER® as you go, the ultimate in immersive responsible travel experiences. Here you can connect to the communities you visit, exchange stories with locals, make a positive impact and create lasting memories.

Read more: 5 benefits of visiting iconic tourist hotspots out of hours

MAKE TRAVEL MATTER®

Sustainable travel has long been at the heart of Luxury Gold. And this is brought to life through our MAKE TRAVEL MATTER® Experiences, included on most of our limited-edition tours. Thoughtfully chosen, these experiences offer the chance to immerse yourself deeper in your destination, through its people, nature and wildlife. If you are looking to make time and travel more meaningful, this is a unique opportunity for new learnings. To make lasting connections and leave a positive legacy.

Aligned to the United Nations Global Goals for Sustainable Development, each MAKE TRAVEL MATTER® experience is carefully selected and assessed for its positive, and long-term impact. Even though the experience might be for just a couple of hours, the memory that you leave with, this feeling of having contributed, stays with you forever.

Read more: How your travels with Luxury Gold help conserve nature for future generations

If traveling slowly, immersively and sustainably sounds like you, then to whet your appetite further here are three of our limited-edition tours, defining luxury travel in 2023.

Majesty of the Rockies

Meet the Warrior Women and travel aboard the Rocky Mountaineer: On the stunning limited-edition tour Majesty of the Rockies we invite you to explore Western Canada’s treasures. Travel through the majestic Rocky Mountains, spending two luxurious days aboard the Rocky Mountaineer GoldLeaf Service. Here lose yourself in the most spectacular scenery and take time to reset, admiring nature at its most sublime. The tour also offers a plethora of immersive nature experiences. Including setting foot on a glacier and gentle canyon hikes. Multiple-night stays in the most luxurious mountain retreats allow time to enjoy the amenities, such as golf clubs and spas. This is the ultimate opportunity to relax and absorb the true magnificence of your surroundings, and reflect on the curated experiences you’ve been enjoying.

Read more: Rustic luxury: why Fairmont Jasper Park Lodge is the ultimate mountain escape

In the stunning setting of Jasper National Park, an exclusive invitation and MAKE TRAVEL MATTER® Experience awaits. Here you will meet the First Nations Cree Warrior Women from the Sturgeon Lake Cree Nation, over an intimate fireside meal with a spectacular view of Pyramid Mountain. Learn about Indigenous spirituality, music and drumming as you engage in a fascinating conversation about the aboriginal culture of Canada. Leave enthralled and enlightened with some amazing stories to share with family and friends.

Read more: Uncovering Indigenous history with Canada’s Warrior Women

Discover this on: Majesty of the Rockies

Spectacular South Africa

Bask in nature on a three-day safari and support local youth: Experience the magic and wonder of South Africa on Spectacular South Africa. This nine-day luxury tour features an extended stay at the 12 Apostles Hotel and Spa in Cape Town. And a three-day safari with a stay in a memorable bush lodge. Enjoy spectacular sunsets over Cape Town and view the city from atop Table Mountain. In Kruger National Park, adventure out on a private open-air safari in search of some of the earth’s most magnificent beasts. Led by professional trackers, this once-in-a-lifetime experience unfolds the largest game reserve in South Africa.

Read more: Where the wilderness and luxury combine: step inside the Lion Sands Game Reserve

On the UNESCO World Heritage site of Robben Island, enjoy the opportunity to connect to the young people of the area as you join a MAKE TRAVEL MATTER® Experience at the Amy Foundation. Here you will meet people from the foundation and see first-hand how the lives of vulnerable young people are being transformed through a variety of empowering programs. This is a unique opportunity to see the area through a different lens. And, through your visit, contribute to the important work taking place and give something back.

On Robben Island, you’ll have the once-in-a-lifetime opportunity to sit down with Christo Brand. As former prison guard to Nelson Mandela, you’ll be treated to fascinating stories about one of history’s most inspirational figures.

Read more: Meet Christo Brand, former prison guard to Nelson Mandela

Discover this on: Spectacular South Africa

Majestic Switzerland

Journey aboard the Glacier Express and discover sustainable transport: From St. Moritz to Zermatt and onto Geneva, Majestic Switzerland offers a once-in-a-lifetime itinerary across one of Europe’s most sustainable destinations. Take your first-class seat onboard the Glacier Express, a spectacular and sustainable way to travel through the Swiss Alps. Marvel at unrivaled views of snow-covered peaks, alpine villages and the Rhine Gorge, known as the Grand Canyon of Switzerland. Ride Europe’s highest open-air cogwheel train to the summit of the mountain. Glimpse of some of Switzerland’s highest peaks, Monte Rosa and the Matterhorn. Then take all the time you need to wander the art-filled halls of the Rosengart Collection on an after-hours private tour. Relax, reflect and enjoy this special time surrounded by the masterpieces of Chagall, Renoir, Kandinksy and Picasso.

Read more: Geneva’s Hotel D’Angleterre is a hotel committed to positive change

@verkehrshaus

An inspirational MAKE TRAVEL MATTER® Experience lies in store at the Swiss Transport Museum. From luxe Monteverdi cars to alpine trains, discover Switzerland’s fascinating transportation and energy systems and innovations with your Local Expert. Learn about sustainable energy and fossil fuel alternatives. Chart the history of alternative transport methods, from horses and steam to electric and solar power. As well as a fascinating tour, this experience will leave you educated, and inquisitive to learn more.

Read more: Majestic Switzerland through the lens of a travel concierge

Discover this on: Majestic Switzerland

 If you’re looking for the ultimate in luxury travel in 2023, take a look at the full Luxury Gold collection of limited-edition tours.