Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

If you love shopping you may also enjoy reading: Our Favorite Legendary and Lesser-Known Shopping Streets

Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

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The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

Bookmark for later: How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

You may also enjoy reading: The 10 Most Scenic Train Rides in Europe: From Switzerland to Scotland

Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

Bookmark for later: History in the Making: Meet Chef Chocolatiers in Switzerland

For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.

Unique travel destinations are subjective: Paris, for instance, may not be a unique place to travel for a museum-hopper yet be a hidden gem for one who enjoys exploring the subterranean levels beneath our cities. 

Luxury Gold knows all too well that every group of travelers will have both common interests and diverse passions. We tailor our itineraries to you, first by selecting only the travel destinations with the potential for the most unique experiences.

We then weave these activities together, connecting them with a range of exciting transportation options and luxurious accommodations that have signature surprises in store. If you’re searching for a unique travel destination that speaks to your soul, we invite you to join a Luxury Gold tour and immerse yourself in our favorite unique places to travel every single day.

For the culturally-curious: Japan

If you’re one who dissects an itinerary in hopes of unlocking the smallest differences and details that make a place unique, then Japan will leave you engulfed in an enriching experience.  

Discover a deeper message and meaning to the magnificent and the mundane when you spend 11 days in the Land of the Rising Sun on our Majestic Japan journey. The itinerary is strewn with golden threads linking the past and the present. You’ll speak to a survivor of the Hiroshima Atomic Bomb, enjoy a private sake tasting, and engage in a traditional Sendai tea ceremony.

Allow your curiosity to go farther with optional experiences like a visit to the Itchiku Kubota Art Museum to marvel at the astounding kimono collection or a private sushi-making class that demonstrates why a decade is required to perfect the art of rolling sushi.

For Movers and Shakers: USA

Music history, Black history, and American history converge in the Deep South. A literal soundtrack was written during a chapter which saw the birth of the Mississippi Delta Blues, New Orleans jazz, and Nashville country genres.

Savor a sensory experience like no other when you devote 9 days to music and food on our Southern Grace journey. This itinerary was designed to touch your soul, starting with a lesson in music history in Nashville. Catch a live musical performance at the Grand Ole Opry, take a VIP tour of the Country Music Hall of Fame, then record your own song at the legendary Studio B. 

The King awaits your arrival to Graceland and so do stacks of Memphis BBQ. More exceptional dining is on the menu at Mississippi’s Monmouth Historic Inn and Gardens and Dunleith Historic Inn. Finally, explore the Big Easy and dance your way through the streets of New Orleans.

For Soulful Escapists: Australia

Australia is one of the most unique travel destinations if for no other reason than this continent’s varied, and often harsh, geography. The Australian Outback, infamous for its inhospitable nature, is your retreat on our Inspiring Australia journey.

You won’t be without creature comforts for all 13 days: much of this 8-city adventure includes cruising out to the Great Barrier Reef, sipping artisanal wines in the Hunter Valley, and pub crawling through Sydney. But for four days, you’ll venture into the Outback where you’ll take guided walks through Walpa Gorge, seek out an ancestral water snake at the Mutitjulu Waterhole, and reflect during sunrise walks in Kings Canyon.

For Lovers of Rugged Luxury: New Zealand

New Zealand’s remote location makes it a unique travel destination for travelers who tend to visit locations with only one geographical hallmark. New Zealand, however, doesn’t make you choose a landscape for your selfie backdrops: glaciers, fiords, mountains, ancient forests, volcanic craters, and dramatic coastlines are all ready for you to explore on Luxury Gold’s The Long White Cloud journey.

This 19-day excursion is one that will rival even the most picturesque of places you’ve visited abroad. You’ll venture across New Zealand’s islands with opportunities to see the changing landscape from every vantage point possible. A catamaran will sail you past cascading waterfalls and imposing cliffs. You’ll cycle along the Arrow River, descend into the Waitomo caves, and trek across the valleys, glaciers, mountain peaks, and lakes of Milford Track. You’ll also stay in 5-star, luxury hotel, such as the Te Waonui Lodge, pictured. 

For Timeless Romantics: United Kingdom

In the Golden Age of Streaming, we’re treated to period dramas that weave as much historical accuracy possible into every scene. If you’ve ever wanted to travel to the unique travel destinations where these royal shows and period-piece movies are filmed, this 10-day British Royale journey transports you through centuries of royal rule and luxuriant glory.

Begin in London waving to Westminster Abbey while en route to a private Tower of London tour. Pass by other iconic sights you’ve only seen on the screen as you visit Stonehenge, Stratford-upon-Avon, and medieval York. Tour the 11th-century Alnwick Castle and cruise Ullswater Lake before toasting to an unforgettable trip with a visit to Edinburgh for whiskey tasting. 

For Gourmets (and Gourmands): Italy

What makes Italy such a unique travel destination is that it evokes a different set of feelings and expectations in every traveler. Some envision the ruins of Rome while others think about the fashion trends in Milan. Traditional Tuscan cuisine is at the top of the menu for one traveler while another may desire only white truffles from Alba, pizza from Naples, and gelato in Florence. 

The Luxury Gold Ultimate Italy journey is the ultimate buffet of history, food, and culture for a traveler with an insatiable wanderlust. 12 cities in 12 days means only stopping for the tastiest bites of history and cuisine: viewing the Faraglioni Rocks in Capri, after-hour tour of Doge’s Palace in Venice, and wandering the Vatican Museums. Unexpected delights are also on the menu by way of a journey through the villages of Cinque Terre, an Umbrian tasting experience, and wine sampling in Guardastelle.

For Collectors of Colorful Crafts

From the Sacred Valley to the streets of Lima, artisans long-devoted to their crafts welcome you to admire their handiwork on our Treasures of the Incas journey. Peru is more than Machu Picchu, as you’ll soon discover. Discuss all things art with a local sculptor in Lima. Learn about traditional Peruvian weaving techniques from a Quechua scholar. Break bread with a local family on Amantani Island as you learn about handicrafts that encapsulate thousands of years of Incan culture. And when one of these artisan wares returns home with you, you’ll forever be reminded of this souvenir’s amazing backstory. 

For Drinkers and Thinkers

The French Riviera has a stunning coastline, but if you turn away from the beach, you’ll find a sea of vineyards. If all you need is a bottle of vino, a farm-to-table meal, and a stroll through vibrant, rolling fields, the Luxury Gold Ultimate Southern France journey lets you uncork the French interior. 

Spend a few days under the sun, letting the coastline from Monaco to Saint-Tropez captivate you. Then, begin your wine tasting experience in Aix-en-Provence with organic wine sampling while you learn to make a classic French dessert. More wine awaits with a picnic at Domaine de la Citadelle and a cruise along the Canal du Midi through Languedoc wine country. Finally, savor every last drop of this wine tour opening bottles in Bordeaux and St. Émilion, the oldest active wine-producing appellation in the city. 

Luxury Gold showcases the world’s unique travel destinations through itineraries tailored to diverse travelers. Whatever your age or ability, we have a curated journey featuring the activities and experiences you’re passionate about. Book your vacation today and indulge in your interests.

Scotland’s capital is well known for its warm hospitality and fairytale architecture, but luxury shopping in Edinburgh is also to be revered. One reason is Scotland’s reputation for quality products, from loom-woven tweed to traditional fudge and whiskies distilled over decades. But this city is also physically a delight to shop, with secret-feeling passages and arcades branching off cobbled, sloping streets.  

Of course, any modern European city now has the chain boutiques and typical designer labels you’ll find everywhere. This means, for a quality Edinburgh gift or souvenir you have to know where to go. Whether you’re after quality scarfs and sweaters or a local delicacy to give to friends, visit these seven fabulous shopping spots before you leave. 

For travel inspiration: Scotland destination guide

Johnstons of Elgin, Multrees Walk 

Credit: @johnstonsofelgin on Instagram

Multrees Walk is Edinburgh’s luxury boutique enclave, where the cashmere and fabrics specialist Johnstons of Elgin nestles alongside Louis Vuitton, Burberry and Max Mara. The textiles company has had a store in Hawick, Scotland since 1797 and created its first tweed in 1846; this ultra-modern two-floor boutique sells menswear, womenswear and accessories, all made in Scotland. From buttery soft cashmere scarves (perfect for the flight home) to Fairisle knitted sweaters and timeless plaid coats, Johnstons has all of the cozy garb you’re craving.  

Discover Edinburgh on: Castles & Kingdoms, British Royale

Strathberry, Multrees Walk 

Credit: @strathberry on Instagram

A leader in handcrafted leather goods, Scottish label Strathberry is the place to snap up a smart tote bag or sophisticated leather wallet. An staple of luxury shopping in Edinburgh, it was founded in 2013 by husband and wife duo Leeanne and Guy Hundleby.  The brand is Edinburgh born and raised but inspired by leather artisans in southern Spain, where the couple once lived. Each item is handcrafted in Spain but rooted in the Scottish luxury scene; head to the company’s glossy Multrees Walk boutique to peruse the softly illuminated displays of bags in pine-needle greens, toffee browns and oxblood reds. There are also three branches in London.  

You may also enjoy reading: The Luxury Gold guide to the finest Michelin star restaurants in Edinburgh

Hamilton & Inches, George Street 

Credit: @hamitoninches on Instagram

Iconic jeweler Hamilton & Inches has had a headquarters in Edinburgh since 1866, with a history as watchmakers to the British royal family as well as high-end jewelry design and expert stone setting. This company’s showroom, all marble pillars and ornate ceiling mouldings is set across five storeys of a Georgian townhouse, looking more like a luxury bank than a jewerly store. This is where the city’s great and good come to get their engagement rings and milestone-marking watches.  

We also think you’ll like: Our Favourite Legendary and Lesser-Known Shopping Streets 

TBCO (The Tartan Blanket Co), Great Junction Street 

Credit: @wearetbco on Instagram

Situated in the delightful waterfront suburb of Leith, this fabulous woolen goods specialist sells snuggly sofa throws, cushion covers, pajamas, picnic blankets and even Christmas stockings. Its modern collections and fresh colourways are a great example of how Scottish artisan brands can adapt to a modern interiors landscape: many collections are curated with tablescaping or Instagram-worthy picnics in mind, while gift boxes of monogrammed scarves, socks and scrunchies packed with mugs and candles are thoughtfully curated. TBCO is also big on sustainability: look out for the recycled wool blankets for an earth-friendly choice.  

Bookmark for later: A Fair Price: The Timeless Luxury of Fair Isle Knits

The Fudge House, Canongate 

Credit: @thefudgehouse on Instagram

Luxury shopping in Edinburgh isn’t just have to be about wearable goods. For an edible souvenir, you can’t beat fudge – also known as “tablet” in Scotland. This crumbly snack made with milk, butter and condensed milk is mentioned in Scottish records as early as the 17th century, and the most decadent place to shop for it is this third-generation family business dating back to 1949. Based on the iconic Royal Mile, the Fudge House’s team hand-makes small batches of the brown stuff in flavours as diverse as spiced ginger, maple walnut and lemon meringue pie. But purists will want to snap up boxes of the classic Highland Cream style. 

Walker Slater, Victoria Street 

Credit: @walkerslater on Instagram

For elegant menswear that harks back to the past, visit this tailoring and tweed specialist on Victoria Street. The Walker Slater brand originated in the Highlands before opening shops in Glasgow and Edinburgh. At this flagship store, a highlight of luxury shopping in Edinburgh, signature jackets and waistcoats come in flattering cashmere, tweed and lambswool styles. Alongside you will also find more casual cable knits and cotton herringbone shirts. A made-to-measure service ensures you get the perfect fit; and there’s a Walker Slater womenswear boutique at number 46 on the same street. 

You may also be interested to read: The Luxury Gold guide to the finest Michelin star restaurants in Edinburgh

Cadenhead’s Whisky Shop, Canongate

Credit: @wmcadenheads on Instagram

Tucked into Edinburgh’s labyrinthine old town you will find Scotland’s oldest independent bottler, Cadenhead’s Whisky Shop. This store may look modest in size, but it’s known for a personalized service style that luxury shoppers will love. What the team behind this emerald-green facade doesn’t know about whisky isn’t worth knowing; kindly attendants can help you select rare bottles or give you tasters to try. There’s an olde-worlde charm to the boutique, decorated with dusty bottles, portions of whisky barrel and handwritten labels; be sure to check out the mysterious “cage” of rare and small-batch whiskies. 

To enjoy Edinburgh and Scotland at their luxurious, best take a look at Castles & Kingdoms, British Royale