Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

If you love shopping you may also enjoy reading: Our Favorite Legendary and Lesser-Known Shopping Streets

Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

You may also enjoy: After-Hours at the Little Museum of Dublin with Author Trevor White

The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

Bookmark for later: How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

You may also enjoy reading: The 10 Most Scenic Train Rides in Europe: From Switzerland to Scotland

Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

Bookmark for later: History in the Making: Meet Chef Chocolatiers in Switzerland

For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.

Although we’re only six months into 2023, and there’s plenty to be excited for with the summer still ahead of us, but we’ve always got one eye on what’s coming up further down the line. And 2024 is already shaping up to be an exciting year for luxury travel. To whet your appetite for 2024 travel, we’ve selected some of the new openings in the luxury travel sphere that deserve your attention. These offer the perfect reason to treat yourselves to an unforgettable luxury guided vacation to these spectacular destinations.

New luxury trains in Italy – Orient Express ‘Dolce Vita’

@orientexpress

Over 150 years ago, the first ever Orient Express journey launched luxury train travel into another dimension.  And to this day the name Orient Express is still the epitome timeless nostalgia and glamour.

In 2024, this five-star train will launch six new ‘Dolce Vita’ itinerates, the ultimate way to bookend your Italian vacation.

From the snow-capped peaks of the northern Alps through the picturesque hills of Tuscany and the breathtaking beaches of the southern coast, journeys visit iconic cities including Venice, Rome and Matera.

Every aspect of this luxury train pays tribute to “La Dolce Vita.” Choose from 12 Deluxe cabins, 18 suites, and one La Dolce Vita suite. In partnership with esteemed local and international chefs and sommeliers, passengers will savor a 5-star dining experience onboard, showcasing the best of Italy through world-renowned wines and delicious haute cuisine.

Plus new hotels – Orient Express Minerva Hotel, Rome and Orient Express Venice

Furthermore, bringing the Golden Age glamour of the rails to their own hotels, the very first Orient Express Hotels have announced new openings in 2024 in Rome and Venice.

The Orient Express, Minerva in Rome will be sited in the former Palazzo Fonseca and is set to be a high-class romantic landmark for Rome. This exquiste 17th century palace is adorned with Roman columns and sculptures by Rinaldi Rinaldo.

The Palazzo Donà Giovannelli, built in 1400 by architect Filippo Calendario, known for Venice’s famed Doge’s Palace is the home for the Orient Express Hotel, Venice. An ode to the city’s heritage, suites will all overlook the gardens and canals of Venice and select terraces hidden on the hotel’s rooftops will offer the most beautiful views of the wonders of the Serenissima.

Expect all the luxury and nostalgia of the Golden Age of Travel that you get from their trains, wrapped up in a sumptuous hotel, with the finest Italian gastronomy on offer.

Take a timeless Italian journey with: Ultimate Italy

You might also enjoy reading: An exclusive invitation from La Famiglia Mazzei, a Tuscan wine dynasty

Egypt – new art hotel

In the bustling capital of Cairo, Egypt is set to get its first luxury ‘art hotel.’ Set to open in early 2024, the Hyatt Centric Cairo West will create an art journey for guests from the moment they arrive.

Reflecting the outstanding historical riches of Cairo and Egypt, the urban hotel will showcase the city through the lens of contemporary artists. At every turn, including in its 283 rooms, nods to Egyptian crafts and pharaonic heritage will blend with a showcase of the country’s pop culture.

Paintings, sculptures and architectural features will be complemented by landscaped gardens, a sumptuous pool and inspiring social spaces. Located in the Pyramid Heights area close to the new Grand Egyptian Museum (set to open this year) the hotel is perfectly located to immerse yourself in the rich history of Egypt.

See the best of Cairo and Egypt with: Elegance of the Nile

 You may also enjoy reading: Riches of the Nile: Why Egypt’s icon is the grandest river in the world

Lisbon – new Melia hotel

Hailed as one of the most charismatic and vibrant cities in Europe, Portugal’s capital Lisbon is a highly desirable destination. Blending traditional heritage with striking modernism, all wrapped up in a glorious year-round climate.

To add to the city’s alure, a new ME by Meliá Hotel, an exciting new opening for Lisbon is set for 2024, bringing its unique brand of luxury to the city. Described as a destination in itself, local art will blend with the latest technology to bring an eclectic and luxurious stay.

The fully equipped spa will offer everything you need to disconnect and enjoy a total-relaxation experience, whether in the indoor pool, sauna, Turkish bath or massage cabins. And a classy Rooftop Bar will let you sip a cocktail and soak up the ambience in the city, with fantastic panoramic views.

Discover the delights of Lisbon on: Spain & Portugal in Style

London – new museum takes you back in time

@bompassandparr

Why not top off a five-star visit to the capital with a step back to a bygone era? From spring 2024, a unique opportunity awaits visitors who wish to journey back in time, and step into the heart of Elizabethan High Society.

The new Shakespeare Museum in London is one of London’s most exciting new openings for 2024. Situated on the grounds of the old playhouse that staged productions like Romeo & Juliet and Henry V, the museum is set to transport visitors to this captivating era.

Guests can anticipate immersive, multisensory encounters, wrapping you in the sights, smells, sounds and ambiance that inspired Shakespeare’s plays. Through cutting-edge AI technology and a projected reconstruction of the playhouse, you’re promised a remarkable resurrection of the past, and can even step onto the stage yourself.

Visit London on: Castles & Kingdoms and British Royale

You may also enjoy reading: How Travel Concierge Michael Gives a Royal Welcome in the UK