Welcome to Zurich, Switzerland’s largest city, where breathtaking Alpine landscapes meet shimmering waters in a captivating fusion of art, luxury, and delectable culinary experiences. An ideal destination for an indulgent city break or the starting point for your Swiss adventure, the question is, where to begin? We consulted expert Travel Concierge Daniele, who reveals that Zurich’s stunning old town, exceptional shopping avenues, and culinary excellence create an enchanting backdrop for your luxurious 24 hours in Zurich.

For travel inspiration: Switzerland destination guide

Introducing Zurich

Zurich is a captivating blend of history, culture, and modern sophistication. With a population of about 430,000, the city gracefully lies at the northern tip of Lake Zurich, framed by the majestic Swiss Alps. “The city is famous for its beautiful setting on the lake,” says Daniele. “You can enjoy castles, forts, medieval streets and some exceptional shopping, but also be prepared for Zurich’s luxurious prices,” he advises noting that Zurich is one of the world’s top ten expensive cities.

Zurich was founded by the Romans in 15 B.C. who called it Turicum. In Modern times the city has blossomed into a prestigious financial center, while its enchanting medieval old town remains well-preserved. Zurich boasts a flourishing arts scene, world-class museums and diverse culinary delights, making it a must-visit destination for discerning travelers.

Make Zurich your gateway to a luxurious Alpine journey with Majestic Switzerland

Bahnhofstrasse

Zürich’s Bahnhofstrasse is a premier shopping avenue, renowned as one of the world’s most exclusive streets.

“This famous shopping destination is a paradise for luxury seekers,” says Daniele. “With iconic brands like Armani, Gucci and Prada alongside Swiss legends such as Cartier, Montblanc and Rolex, the options are endless. Don’t miss Confiserie Sprüngli for their legendary Luxemburgerli macarons, a delight cherished by locals.

“You should allocate one to two hours for browsing, but if you’re indulging in extensive shopping or taking time to savoring a coffee or two, plan for half a day. Arrive mid-morning to avoid the crowds maximizing your 24 hours in Zurich, and start your journey at Paradeplatz for a grand entrance.”

Image credit: @zurich_bahnhofstrasse on Instagram

If you love shopping you may also enjoy reading: Our Favorite Legendary and Lesser-Known Shopping Streets

Enge

The upscale neighborhood of Enge, located on the western side of Zurich, is characterized by beautiful parks, gardens and scenic lakeside promenades.

“This elegant area offers a serene escape from the urban hustle,” says Daniele. “Take a leisurely stroll through Rieterpark, which provides stunning views and makes for a lovely spot for a picnic. Don’t miss the nearby Sukkulenten-Sammlung Zurich (Succulent Plant Collection) if you’re a plant enthusiast.

“Enrich your 24 hours in Zurich and prepare a picnic or enjoy a gourmet lunch by Lake Zurich, where sunsets are truly enchanting. Alternatively, rent a paddleboat for a delightful perspective of the area from the water.”

The Kunsthaus and Rietberg Museums

The Kunsthaus Museum is a treasure trove, hosting one of Switzerland’s most impressive art collections. “The Kunsthaus is perfect for those who wish to see great works by Swiss artists like Alberto Giacometti,” Daniele tells us. “A café visit here offers a luxurious touch of relaxation. Sip a coffee or wine to unwind amidst the artistry.

“For a tranquil cultural experience, the Rietberg Museum showcases a unique collection of non-European art, particularly stunning in spring when the gardens bloom.”  The villas in which the museum is housed offer a serene experience and are where Richard Wagner penned Tristan und Isolde.

“The Opera House frequently hosts outstanding performances,” Daniele adds. “Attending a show is a splendid way to embrace Zurich’s vibrant arts scene during your 24 hours in Zurich.”

Image credit: @kunsthauszuerich on Instagram

You may also enjoy: After-Hours at the Little Museum of Dublin with Author Trevor White

The Old Town (Altstadt)

On the south bank of the river, Zurich’s enchanting Old Town presents a mesmerizing mix of narrow streets, historic buildings, and picturesque squares. Key landmarks include the iconic Fraumünster and Grossmünster churches, architectural marvels that define Zurich.

“For an atmospheric encounter, the Fraumünster with its spectacular Chagall stained-glass windows is breathtaking (5 CHF entrance fee),” advises Daniele. “Don’t overlook the Cloister adjacent to the church, and explore Münsterhof Square, known for its charming historical buildings and cobblestone streets.”

In the heart of Old Town, St. Peter’s Church features Europe’s largest church clock, boasting an outer diameter of 8.64 meters.

“The Lindenhof Hill offers panoramic views of the river and Old Town, particularly magical at sunset,” Daniele notes. “It’s a must-visit during your 24 hours in Zurich.”

Bookmark for later: How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

Exceptional Dining

“The Old Town is not only rich in architecture but also a culinary gem,” Daniele reveals. “Enjoy an exquisite array of fine dining and cozy, traditional spots. You can’t leave without trying Zürcher Geschnetzeltes, a delectable veal dish in a creamy sauce, often paired with rösti—a Swiss classic! The vicinity of the Opera House also offers an array of contemporary and traditional restaurants with exceptional menus.”

With over 35 Michelin-starred restaurants, Zurich is a gastronomical paradise. Historical dining venues like Zunfthaus Zur Zimmermann, which dates back to the 14th century, are distinctive. “Originally a meeting place for the carpenters’ guild, it now merges refined dining with Zurich’s rich heritage.”

You may also enjoy reading: The 10 Most Scenic Train Rides in Europe: From Switzerland to Scotland

Sample Swiss Chocolate

No Swiss visit is complete without a sumptuous chocolate experience, and our Luxury Gold Majestic Switzerland includes an immersive visit to a chocolate factory as part of the voyage! For those eager to indulge, Zurich, among other chocolate havens, boasts the exclusiveMax Chocolatier located in the old town, near Bahnhofstrasse.

Founded in 2009, it is known for its artisanal chocolates made from 100% natural ingredients, using seasonal flavors and local Swiss products. The Zurich shop provides a refined yet welcoming experience, with beautifully packaged pralines, truffles, and even vegan options. Tastings are available to sample their unique creations firsthand.

Bookmark for later: History in the Making: Meet Chef Chocolatiers in Switzerland

For the ultimate in Swiss luxury, join us on the 10-Day Majestic Switzerland, where Zurich is your starting destination.

Luxury Gold guests are accustomed to a certain level of comfort, but that doesn’t mean they like to scrimp on adventure. If you have a spirit that can’t be quelled and a bucket list that needs tending to in the next year, we have plenty of ideas for luxury adventure vacations that will capture your imagination.

We give each of our luxury adventure tours an activity level: leisurely, balanced or dynamic. And the level of activity is not necessarily equal to the level of adventure. For instance, on a leisurely (short distances, flat surfaces) luxury vacation in New Zealand, you’ll cover cities, caves, hot springs, waterfalls, and a treewalk made up of 28 suspension bridges, and on a dynamic luxury journey to Italy, the Cinque Terre is more intrepid than it looks (longer distances, trickier terrain). Here are six bucket list trips to get you thinking.

Look for the big five in Kruger National Park

Safaris tend to be quite high on everyone’s list of luxury adventure vacations – is it finally time? If your bucket list priority is to see lions, leopards, elephants, rhinos and buffalo (the big five) in one trip, this epic national park offers a diverse range of terrain including mountains, rivers, savannah and tropical forests. On our Spectacular South Africa journey, the private open-air safaris are led by professional trackers over three days and there are plunge pools, starlit dinners and pampering treatments aplenty back at the Lion Sands Game Reserve in between drives. This journey also includes Table Mountain, wineries and more rare wildlife sightings at Boulders Beach.

Board the Rocky Mountaineer, Luxury Gold-style

Adventure travel and rail travel go hand in hand – there is nothing quite like watching the world from your window, particularly if you happen to be sitting in the glass-domed Goldleaf car of the Rocky Mountaineer, on a reclining seat, eating from the a la carte menu (with local wine pairings), with the option of wandering to an open-air viewing vestibule. On our Majesty of the Rockies journey, you’ll travel from Banff to Vancouver, via glaciers, canyons and lakes. Waking up aboard the train on the home-stretch and eating a gourmet breakfast beside some of the most dazzling scenery in the world completes a luxury journey like no other.

Explore the lesser traveled wildernesses of Japan

You may know (and long for) Japan’s cities, sushi, skyscrapers, shrines and cherry blossom sightings but there are breathtaking wonders further afield, too. Oirase Gorge – within the Towada-Hachimantai National Park on the main island – is an enchanting river valley that encompasses verdant forests, dramatic waterfalls and crystal clear streams. Experiencing an onsen in Tokyo is one thing, but taking a soothing soak in the forest is unforgettable. Our Majestic Japan journey is dynamic, which means four miles of walking on some days, with some steep hills. It includes views of Mount Fuji from a cable car, a tea ceremony and a meeting with a cherry blossom doctor, plus mind-expanding meals and some of the most extravagant and cozy hotels in the world.

Hike to get the best sunset views at Angkor Wat

Together, Cambodia, Laos and Vietnam make for one of the most epic luxury adventure vacations you can have. There’s the lush greenery, floating markets and flower farms of the Mekong Delta, the Imperial Citadel of Hue, the sheer magic (and the pho) of Hoi An, the glittering emerald waters of Ha Long Bay, ethereal Luang Prabang (the whole town is a UNESCO World Heritage site) and vistas aplenty in between. Nothing beats the golden, glowing view of Angkor Wat, though, at least as good as everyone says it is, reflected in the water below. On our Inspiring Indochina journey, an archaeologist is on hand to guide you to the best spots.

Walk the steep, rugged coastline of the Cinque Terre

In northwest Italy, the Cinque Terre is made up of five pastel-coloured cliffside villages overlooking the Ligurian Sea, connected by narrow walking paths and a few incredibly precarious mountain roads. The Cinque Terre National Park is a UNESCO World Heritage site – described as a landscape of great scenic and cultural value. There are 120km of trails along this stretch of coastline, and the breathtaking views alone make it a bucket list walk. See this most rugged, enchanting coastline on our Ultimate Italy journey, which also covers Rome, Umbria, Florence and Venice – truly the luxury vacation to Italy you’ve been dreaming of.

Weave through the cloud forest to Machu Picchu

When one thinks of adventure travel, Machu Picchu comes quickly to mind. In the middle of a tropical mountain forest in Peru, 2,430m above sea level, the sprawling Inca citadel must be seen up close to be believed. On our Grand South America journey, you’ll board the panoramic Vistadome train to Machu Picchu, pausing for lunch above the Vilcanota River followed by a guided walk through the unfathomably lush and mesmerizing cloud forest. This luxury vacation also features wine in Casablanca Valley, Eva Peron’s balcony in Buenos Aires and cocktails on Copacabana Beach.

Traveling by train is the epitome of the idea that the journey can be every bit as meaningful as the destination. It’s a mode of transportation that has not only stood the test of time, but remains arguably the most comfortable, relaxing and romantic ways to get from A to B. And few regions of the world offer the amount of inter-connectivity, rail travel heritage and environmental variation that you’ll find when traveling by train through Europe. But when it comes to the question of ‘what’s the most scenic train ride in Europe?’, that’s ultimately for you to decide. Here, in no particular order, are 10 of the most scenic train rides in Europe for you to consider.

Glacier Express, Switzerland

Leave life in the fast lane for the slowest train in the world, the Glacier Express. You’ll ascend over 6,600 feet to the top of the Oberalp Pass, cruising through tunnels, past rows of spruce, and across the mountainside. This train travels at a leisurely 24mph, much of it through a UNESCO World Heritage listed site, allowing you to take in the beauty of the Swiss mountains in around 8 hours.  

Fine food and dining can be enjoyed on one of the world’s greatest train journeys through the Swiss Alps. It would seem a shame not to toast one the amazing views with a crisp Swiss white, and one of the best onboard is the Johannisberg Cuvée Spéciale Glacier Express.

What is the most beautiful train ride in the Alps?

With its panoramic views and guaranteed window seats, the Glacier Express won the 2023 World Luxury Travel Award in the category “Train Tours”. We’d say that crowns it as one of the most beautiful train rides in the Alps. 

Experience it for yourself on: Majestic Switzerland 

Related reading:Peak Performance: The Best Train Rides in Switzerland

Bordeaux to Paris, France

With a Luxury Gold journey to the South of France, your return to Paris from Bordeaux will be speeding through the French countryside to Paris at 320 kmph on a high-speed train. The best part, apart from the views of the meadows and the occasional castle, is that you’ll be in Paris in time for lunch – the train takes just 2 hours. 

Experience it for yourself on: Ultimate France

Flåm Railway Scenic Train, Norway

In 2014, Lonely Planet named the Flåm Railway the best train journey in the world – and it’s still certainly one of the most scenic train rides in Europe. Here you’ll take a more vintage style of train through Norway, from high mountains in Myrdal station down to the very bottom of the Aurlandsfjord, decked out in a nostalgic wooden interior with the large passenger windows you’d expect from a train that goes through the changing scenery of the Flåm Valley. The train takes a five-minute stop at the Kjosfossen waterfall, where you can stretch your legs and see the cascade from the platforn. It’s only around an hour’s journey, but you’ll be wishing it was longer – in which case you can hop back on the train and return to Myrdal. 

Experience it for yourself on: Timeless Scandinavia

Cinque Terre, Manarola to Rapallo, Italy

Experience some of the most awe-inspiring coastal scenery on earth at the UNESCO-listed Cinque Terre when you journey with Luxury Gold. After exploring the charming fishing village of Manarola with your Local Expert, you’ll travel by train to the historic and colorful resort town of Rapallo. Italy’s most popular scenic rail trip may be short, but it sure is sweet! As the train hugs the coastline you feel as if you’re floating across the water, from one picture-perfect village to another. 

See it on: Ultimate Italy 

Brenner Railway, Munich, Germany to Venice, Italy

The Brenner Railway was the first to cross the Alps in the 1860s, so while there are more modern options out there, this is by far one of the most charming – and it has the added benefit of passing through three countries: Germany, Austria and Italy. Starting at Munich and ending in Venice, those two great cities set high standards for views and architecture. Over the course of around 6 and a half hours, enjoying the transition up to panoramic mountain views. The opportunity to stretch your legs at the Brenner Pass, the highest point of the trip at 1371m (4498ft), is one you won’t forget.

Nova Gorica to Jesenice, Slovenia 

Tread off the beaten path and onto the Bohinj Railway, which connects two Slovenian towns: Nova Gorica and Jesenice. As far as the term ‘picture perfect’ goes, this scenic train journey fits the bill, climbing the narrow Bača Valley, plunging into the four-mile Bohinj Tunnel and emerging in the spectacular Julian Alps. You’ll slowly pass by the bright blue waters of the famous Lake Bled, eventually stopping where you can follow a footpath down through the woods to the lakeshore.

Bergensbanen, Norway 

One of the less famous scenic train rides in Europe, Bergensbanen travels between Oslo and Bergen in around six and a half hours. In that time you’ll see the fill spectrum of Norway’s natural beauty, from canyons and mountains to rivers, fjords and waterfalls. If you’re lucky, you might even spot Arctic foxes, snow owls or herds of reindeer out the window. 

Royal Scotsman, Scotland 

Take in the beauty of the Scottish Highlands on one of the world’s most luxurious trains, stopping to try a dram of Scotch whisky at a world-famous distillery, try your hand at clay pigeon shooting, or even dive into one of Scotland’s many mystical lochs for a wild swim.  

Fresh Scottish cuisine is served throughout the day and evening as you dine in the mahogany-paneled restaurant cars, showcasing the country’s finest seafood and local produce. You’re joined by a maximum of just 35 fellow guests, who you can mingle with for after dinner drinks by candlelight. For a bit of extra pampering, pop into the Dior Spa onboard and let the holistic experts take care of you. 

Related reading: 10 of the World’s Most Famous Luxury Train Rides

The Presidential Train, Portugal 

Portugal’s Presidential Train once transported royalty in the 20th century, and although it was retired in 1970 only to be restored to its former glory 40 years later. Today, you’ll board the Presidential Train at Porto’s São Bento station and journey to Quinta do Vesuvio, rolling past the Douro Valley’s famous vineyards and the Douro River. Spectacular views are accompanied by live music and multi-course menus from Michelin-starred chefs, while Portuguese wine and port tastings further elevate the 10-hour train route.  

Related reading: 5 Celebrities Who Have Experienced the Timeless Luxury of Train Travel

Jacobite Steam Train, Scotland 

Not just one of the most scenic train rides in Europe, but in the world, the Jacobite Steam Train is full of nostalgic charm. Starting near the highest mountain in Britain, Ben Nevis, it passes by loch Morar (the deepest freshwater loch in Britain) and arrives at the deepest seawater loch in Europe, Loch Nevis. The 84-mile round trip also passes Morar and the beaches used in the 1986 film Highlander. Harry Potter fans will recognize one of the most famous stops on this route, the 21-arched Glenfinnan viaduct, where the train may pause (time permitting) to allow you to take in the view.

Is there a train that takes you all around Europe?  

While there isn’t a single train that can take you all around Europe, there are rail passes that allow you to travel across multiple countries. The most popular is the Interrail Global Pass, which allows you to visit over 30,000 destinations in 33 countries in a ‘hop on and off’ style with no booking required – unless you’re traveling on high-speed, international or night trains.

Discover some of the most scenic train rides in Europe – and the world – on our Luxury Train Journeys.