With a cultural scene tied up in royalty, historic landmarks and some of the world’s oldest and best hotels, London is a honeypot for luxury living. Guests on Luxury Gold’s 10-day British Royale journey will get 24 hours in the UK’s iconic capital – including some free time between the included experiences. For those who want to make the most of their time in London, or choose to arrive in the city a couple of days before their itinerary starts, this is the guide for you – the  very best London experiences to make you feel like the star of your own  

Take a helicopter ride along the River Thames

Seeing the London skyline from a hotel sky bar is one thing (Sky Lounge at The Shard has the best), but there’s nothing quite like soaring over the Thames, Houses of Parliament, St Paul’s Cathedral and the Shard at sunset. The London Helicopter’s 35-minute flight follows the majestic river as it passes dozens of key landmarks. Why this flight? You’ll enjoy it with a chilled bottle of Champagne and glasses on hand for two. With 24 hours in London to spend as you please, this is how to do it – living the high life in the literal sense. 

Price: £750 for two

Enjoy an iconic afternoon tea at Claridges

Afternoon tea in is not just one of the best London experiences, it’s an essential one. But in a city with scores of afternoon teas, high teas, tea services on buses and as takeaway picnics, why Claridges? Well, because this Mayfair hotel is the crème de la crème – it’s where the Princess of Wales stayed over before marrying the future heir to the throne, it’s been a hotel since the 1850s, and it does a superior afternoon tea service. Think dainty finger sandwiches of cucumber and dill creme fraiche, smoked salmon with lemon and capers, plus exquisite cakes, served on the finest bone china. Add a glass of one of several premium champagnes to really do it like the royals.

Price: £100pp with a glass of Laurent-Perrier Héritage

Credit: Claridge’s

Dine aboard a luxury steam train from London Victoria

Harking back to the golden age of travel, London still operates gorgeous steam trains from its main terminals – take the Belmond British Pullman, which runs delightful round-trips into the countryside from London Victoria station. Book for a five-course lunch and you’ll board in your finest to a Champagne reception, with uniformed stewards and lavish Art Deco train interiors right out of an Agatha Christie novel. Chugging into the Kent countryside with steam streaming from the engine carriage, you’ll enjoy fine dining treats such as braised shorthorn beef with oxtail tart, or damson baba.

Price: From £540pp

Create your own bespoke perfume at Floris

Luxury fashion, beauty and fragrance houses have deep roots in London – for one, perfumer Floris was founded back in 1730 in London’s smart St James’s neighbourhood. It’s since received royal warrants and celebrity fans from Winston Churchill to Marilyn Monroe, but still operates an exclusive bespoke service today. Enter its historic boutique at 89 Jermyn Street, where you’ll be given a glass of Champagne as you peruse a selection of fragrance bases over a two-hour session, naming notes you love and trying different blends until you’re happy with your fragrance’s bouquet. You can then give it an original name, and even have the bottle engraved – not only one of the best London experiences, but one that will endure long after you return home.

Price: £750 for 100ml

Creating your own unique scent at one of London’s oldest perfume houses (Floris)

Put your foot down at an Aston Martin driving experience

You expect me to talk? No, Mr Bond, we expect you to drive. Like 007 himself, of course in a classic Aston Martin, made in Britain since 1913. Head to the Millbrook-based Aston Martin Clubhouse just outside the capital for a four-hour luxury driving experience, involving a four-hour drive with an instructor and guide, an overview of your chosen vehicle’s dynamics, a chauffeur-drive transfer from the nearest station and breakfast pastries, a hot lunch and other refreshments served at the Clubhouse. 

Price: From £1,800

Drive an Aston Martin while you’re in London (Unsplash/Andrew Pons)

Hire a personal shopping assistant at Liberty London

London’s stylish, original and carefully curated luxury shopping scene is best experienced at Liberty of London – the grand, mock-Tudor department store just off of Regent’s Street devoted to everything from botanical-print textiles to cult beauty products and homeware design. Book a personal shopper here for the most relaxed retail experience in town: based in a private suite on the second floor, you can arrange to put together next season’s wardrobe, reinvigorate your entire beauty regime or redecorate your home. Once you’ve selected your favourites, simply have them delivered. Not only is this one of the best London experiences, it’s also free. 

Price: Free

Book a private photography shoot

In town for a special occasion? Capture the magic effortlessly by engaging a private photographer for an afternoon – a two-hour shoot is typical, often at “golden hour”, the time before sunset. A local photographer can help you plot out a particularly scenic walking route along which to snap your sophisticated vacation photos, perhaps pausing by the Thames riverbank, in pastel-painted Notting Hill or the romantic, 1900s Apple Market in Covent Garden. Once framed at home, your 24 hours in London will last forever.

Price: £475 for two hours

Commission a tailored suit on Savile Row

London is famous for its tailoring, with the visionaries along the world-famous Savile Row stitching classic, timeless and more cutting-edge suits for generations. Having your next ensemble made to measure on this iconic Mayfair street is a worthwhile use of 24 hours in London; there are a handful of top boutiques to choose from, but Gieves and Hawkes has real pedigree. Since being founded in the late 1700s, it’s tailored suits to King Charles and the late Duke of Edinburgh, and they’ll run you through a comprehensive library of luxe (some exclusive) fabrics and textiles to work with, keeping your measurements and preferences on file for future purchases.

Price: From £5,000

See London in style on Luxury Gold’s 10-day British Royale tour.

Even though he makes scores of them per week, chef Ben Kelliher isn’t sick of the Beef Wellington. In fact, this classic English dish ‒ a star of his menu at the English Grill in London ‒ is a personal favourite.

The English Grill is the in-house restaurant at The Rubens at the Palace, the 5-star central London hotel Luxury Gold guests stay at during our British Royale journey.

“I often tell our guests a bit about the history of pies and pastry in the UK, and why this is something quite special to cook and present,” he tells me. Getting the puff pastry casing just right and slicing through to rose-pink beef is still a thrill. “It’s a real treat when you go out to a restaurant and see this dish on a menu; you really don’t see it that much around London,” he says. Luxury Gold customers can taste this historic dish on a visit to the Grill during the London leg of our British Royale journey.

A dish is born

The first Beef Wellington was created in 1815, made in celebration of the Duke of Wellington, Arthur Wellesley, and his victory at the Battle of Waterloo in June that year. But this pastry-swaddled beef dish has endured in British culture, becoming fashionable at the height of 1970s dinner party culture and remaining a home-cooking showstopper today. British cooking royalty from Mary Berry to Gordon Ramsay have championed its sturdy charms in recipe books and restaurants. 

Beef Wellington is a classic English dish

“It’s actually one of the first dishes I made on my first job in London,” says Kelliher. “I’d make the pancakes ‒ that’s the layer between the mushroom duxelles (a paté-like mix) and the pastry.” When he began working at the Rubens at the Palace hotel, home to the English Grill, he decided to run masterclasses teaching guests how to make this British classic, as well as putting it in prime of place on the menu.

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Reimagined for the 21st century

With the benefit of time, Kelliher has been able to play with the historic recipe for a modern palate. “We’ve been through a few versions of the dish: serving it with a red-wine sauce and a truffle madeira sauce, which are both more traditional versions,” says Kelliher. “With our current Wellington, there’s a bit of a modern twist: we serve it with a lobster sauce,” he explains. Inspired by the combination of beef and lobster in surf ‘n turf dishes, this adds a little indulgence and luxury. 

Meet chef Ben Kelliher:

Though the dish was designed for meat-loving 19th-century Englishmen, it’s surprisingly versatile, says Kelliher. Faced with hosting vegetarian guests, he suggests “you could do salmon in a similar style, which would usually be called en croute, with spinach and pancake wrapped around it. You can also do vegetarian or vegan versions: we’ve used beetroot instead of beef topped with goat’s cheese, or butternut squash topped with spinach.” 

One of his favourite twists on the iconic dish is a miniature version, served canapé-style. “We’ve done bite-sized, sausage-roll style ones with a small piece of beef and the mushroom duxelles spread on top rather than all the way around. Those are great for parties or events.”

As for what he’d recommend as a complimentary starter and dessert either side of your English Grill Beef Wellington? “We’re just coming into asparagus season in the UK, so I’d say our asparagus dish with morel mushrooms, confit egg yolk, grilled spring onions and a homemade milk-asparagus mayonnaise to start.” And to finish? “It has to be the Crepes Suzette, flambéed at your table.”

“We’re always trying to find a little twist to a dish and a way to make it theatrical for guests,” he adds. “It’s a great place to come for a celebration or special occasion in London.”

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The English Grill restaurant, London

Ben’s top tips for the perfect Beef Wellington:

“We always use fillet of beef; you can use a sirloin but it would be a bit tougher. Fillet is the finer cut ‒ it should cut through like butter and really melt in your mouth. We use a centre cut of Aberdeen Angus beef from a local supplier, which is dry-aged for 28 days. We have a great relationship with our butcher and are always testing and evaluating the meats we use for the best quality.”

“We use a mixture of wild mushrooms to make the mushroom duxelles (a fine mix with shallots and butter), cooking it for quite a long time ‒ around 45 minutes or an hour. It’s crucial to get rid of the water content, or you risk making the pastry soggy when you assemble it. We also deglaze the duxelles with a bit of madeira and port to add flavor and put a little grated truffle in there.”

“When it comes to assembling, have everything prepared in plenty of time: don’t panic. You can get things like your duxelles, your puff pastry and any pancake you’re using ready well before you need to put it together, so do it in stages.”

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Chef Ben Kelliher at The English Grill, London

“Consistency is key for getting the meat perfectly pink on the inside. We’ve mastered it by cooking it at 180 degrees, for 30-35 minutes and then resting it for 15-20 minutes. That brings it up to medium rare and it largely works every time. We also advise guests in the masterclass to have a probe to check the temperature at the centre.”

“Then, when you’ve cooked it, resting it is absolutely key. You’ve got to let the beef rest for up to 20 minutes, it helps the pastry firm up, it makes the meat juicy and you’ll be able to slice it really nicely.”

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Meticulous craftsmanship. Exquisite materials. Prestigious brand heritage and attention to detail. When it comes to shopping for a travel souvenir, we understand you’re looking for something special to remember your journey by.

That’s why we’ve pulled together a list of our favourite shopping destinations in a selection of the world’s most glamorous cities – you needn’t look anywhere else. From browsing big-name luxury brands on the Champs-Élysées in Paris to shopping for men’s tailoring on London’s lesser-known Jermyn Street, these are just a handful of the exclusive boutiques and decadent shopping experiences that await you on your travels.

Bond Street, London, UK

@Bondstreet

Acclaimed for its elegant stores, designer fashion brands, art galleries, fine jewelry and antique shops, Bond Street is one of the world’s most renowned shopping streets. It is also the most expensive and sought after strips of real estate in Europe.

This luxury shopper’s paradise has been at the heart of London’s high fashion since the 18th century and is where you find iconic flagship stores of Chanel, Louis Vuitton, Gucci, Prada, and Versace, showcasing the latest haute couture and ready-to-wear collections. As well as exquisite jewelry stores such as Tiffany & Co., Cartier, and Bulgari.

More than just a high-end retail experience, you can enjoy an auction at Sotheby’s or an exhibition at The Royal Academy of Arts. And with Claridge’s or The Ritz just steps away, treat yourself to a luxurious British afternoon tea.

While in the capital, gentlemen should also take a look at Jermyn Street. Dating back to 1664, Jermyn Street holds a worldwide reputation for high quality British artistry and craftsmanship. One of the more unique shopping streets you will find, it is home to the highest concentration of gentlemen’s clothiers in the city. The street hosts London’s finest men’s tailors, shirt makers and suppliers of leather goods.

Visit London on: British Royale

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Via Condotti, Rome, Italy

@macdek

Synonymous with luxury shopping Rome’s Via Condotti is a destination in itself.  Where fashion, art, and history converge, the street is adorned with prestigious fashion houses and renowned Italian brands. Here you will find Valentino, Fendi, Bulgari, Gucci and Salvatore Ferragamo, and discover a rich tapestry of high fashion, exquisite leather goods and designer accessories.

One of the world’s most famous shopping streets, a day spent on Via Condotti is a day immersed in the grandeur of Italian fashion and craftsmanship. Opulent flagship stores and boutique showrooms bustle with attentive and knowledgeable staff providing a personalized service. Take a break from shopping at charming sidewalk cafes, savoring an espresso or gelato and drink in the street’s picturesque architecture and historical charm.

Often going under the radar Via del Babuino is also a charming shopping location. Running from Piazza del Popolo to the Spanish Steps, the street is dotted with high-fashion boutiques among which are Chanel, Cavalli, Tiffany, Sandro Ferrone and RedValentino brands.

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Avenida da Liberdade, Lisbon, Portugal

Lisbon’s chicest street, Avenida da Liberdade, was conceived by the city’s urban planners who wanted it to mimic Paris’s iconic boulevards and shopping streets. Built in the 19th century, a thoroughfare was created in the center of the Portuguese capital featuring wide, leafy lanes. The cobblestoned promenades are paved with stunning Portuguese-style patterns, smoothed by the many pedestrians over the decades.

Because of its history, Avenida da Liberdade became the natural destination for opulent visitors. The most expensive street to buy or rent property on, it is adorned with grand theaters, townhouse-style homes of dignitaries and celebrities, and luxury hotels.

Unsurprisingly Liberdade is also the most sought-after address for big-name fashion labels. Cartier, Miu Miu, Louis Vuitton, Hermès and Gucci can all be found, offering a luxury shopping experience to rival Paris or Milan.

Treat yourself to a gourmet dining experience at one of the elegant restaurants, indulge in a delightful pastry at a traditional café or a stay at one of the luxurious hotels that adorn the Boulevard.

Chiado is also considered to be the best shopping district in Lisbon, in which fine boutiques and street markets coexist to offer a blend of classic and contemporary fashion. It is a great place to buy gold and jewelry as you often get a better deal here than anywhere else in Portugal.

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Avenida Alvear, Bueons Aires, Argentina

@visitbuenosaires

One of the world’s most stylish and flamboyant cities, Buenos Aires just oozes sophistication and style. To fill your shopping desires head to Anevidar Alvear, one of the city’s most aristocratic avenues. Dating back to 1885 it is the home of architectural marvels like the iconic Teatro Colon, a grand opera house that has hosted world-class performances for over a century.

An impressive lineup of prestigious fashion houses and designer labels including Gucci, Chanel, Louis Vuitton and Prada can be found. Additionally, exclusive jewelry boutiques such as Tiffany & Co. and Cartier offer dazzling collections for those seeking timeless elegance.

To complete the experience, a tantalizing selection of upscale restaurants and cafes adorn the avenue. Indulge in gourmet cuisine or enjoy a delightful afternoon tea at the classic Alvear Palace Hotel.

A lesser known but must-visit destination for upscale shopping in Buenos Aires is Galerías Pacífico, an exquisite shopping mall that exudes both historical significance and contemporary glamour. This magnificent Beaux Arts style building, originally constructed in the late 19th century as a railway station providing access to the Pacific Ocean, has a captivating past. The basement of Galerías Pacífico was later revealed to have served as a grim torture chamber during the military junta of the 1970s. Today, Galerías Pacífico is home to an exciting range of upscale boutiques. Inside, you’ll discover an array of world-renowned brands, including Ralph Lauren, Hugo Boss, Tommy Hilfiger and Lacoste, among others.

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Ginza, Tokyo, Japan

@future.architects_

Though not so much a street as a district, Ginza in Tokyo is a luxury shoppers paradise. The ritziest and biggest upscale shopping district in Tokyo is home to the city’s exclusive boutiques and glamorous department stores, such as the classic Mitsukoshi and avant-garde Dover Street Market. Dior, Cartier, Louis Vuitton, Chanel, Prada, Burberry, Printemps, Chaumet and Hermes all have boutiques here.

The district is also dotted with art galleries, traditional tea houses and Michelin-starred restaurants, offering a fusion of artistic expression and gastronomic delights.

Also in Tokyo, Omotesando Hills is a sleek, chic shopping, dining, art and café space that opened in 2005, designed by the famous modern Japanese architect Takao Ando. While this leafy boulevard includes some of the most popular shopping malls in the city, it’s also one of the more unusual shopping streets in that it is home to some of the most amazing examples of human-scale modern architecture that you’ll find anywhere in the world. The Prada and Dior buildings are both are outstanding when lit up at night.

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Champs-Élysées – Paris, France

@avenuechampselysees

The mile-long Champs-Élysées in Paris, gliding glamorously down from the Arc de Triomphe, is probably one of the world’s most iconic shopping streets. In a city where stye and chic are ingrained in every moment, this legendary boulevard epitomizes the elegance, beauty, and grandeur of France.

The Arc de Triomphe, majestically standing at the western end of the Champs-Élysées, commemorates Napoleon’s military victories and offers breathtaking views of the city. Further down the avenue, the Grand Palais and Petit Palais showcase magnificent Beaux-Arts architecture and host world-class art exhibitions.

High-end fashion boutiques, flagship stores and prestigious brands line the avenue, enticing fashion enthusiasts from around the globe. From Louis Vuitton and Chanel to Dior and Guerlain, the Champs-Élysées is a paradise for those seeking the epitome of style and refinement.

We also love Rue saint Honoré. Here you’ll find all the major fashion houses like Dior, Givenchy and Hermès, and lots of well-known brands mixed in with more niche designers. A favorite of magazine editors and style bloggers since it is just steps from the Jardin des Tuileries, where many fashion week runway shows take place, this is one of the shopping streets you should definitely have on your radar.