Snow-capped peaks; shimmering lakes; glamorous cities; decadent cuisine. This is just part of what makes Switzerland one of our favorite destinations. Through our exclusive connections and partnerships, we offer a luxurious Switzerland experience that captures the timeless elegance of this country.
And now, through our partnership with Switzerland Tourism, Luxury Gold is supporting the launch of a new film starring Swiss icon, Roger Federer. As one of history’s most successful athletes, the tennis legend is the perfect ambassador for a country of exceptional heights.
Alongside Roger Federer, the new film also features Swiss-South African comedian Trevor Noah, as the duo attempt to navigate their way through Switzerland’s majestic landscapes by train. There are plenty of hilarious moments, and even more sublime scenery. You can watch the film here:
To find out more about the film, and what Switzerland has to offer for Luxury Gold guests, we spoke with Simon Bosshart, Chief Markets Officer East for Switzerland Tourism, and Gavin Tollman, CEO of The Travel Corporation. As long-time Switzerland residents, both know Switzerland better than most.
Simon, tell us a bit about the most recent film release with Roger Federer and Trevor Noah; and why Luxury Gold was the only choice to be your join launch partner?
Simon: “After an incomparable tennis career, Roger Federer retired from top-level tennis last year. However, he is and remains a brand ambassador for Switzerland Tourism. That makes sense, because Roger Federer was, is and will remain not only the greatest Swiss sportsman, but also the best ambassador for the country.
“A look at the past two years, in which he has set new standards for national tourism advertising together with Switzerland Tourism, is the best proof of this. After Robert De Niro – and Anne Hathaway in 2022 – stood by his side in front of the camera in 2021, the Switzerland Tourism brand ambassador will again receive acting support this year.
“The co-star of the 2023 campaign is Trevor Noah, comedian, presenter and actor, and like Roger Federer, half Swiss, half South African. The film positions Switzerland as an attractive travel destination and focuses on rail travel. We are very happy and proud to further leverage our partnership with TTC Tour brands to promote our country and to share our campaign content with Luxury Gold subscribers.
Gavin, why is this launch partnership so important to Luxury Gold?
Gavin: “I could not be prouder of the long-standing partnership and friendship between TTC Tour Brands and Switzerland Tourism. Being born in South Africa and having now lived in Switzerland for over 14 years, I am still overwhelmed by the magnificent beauty of the landscapes and the extraordinary Swiss way of life, coupled with the mixing pot of cultures that bring a unique soul to the place.
“For this reason I am humbled that TTC Tour Brands and Switzerland Tourism have been working together for so many years to promote Switzerland. And the new Switzerland Tourism campaign featuring Roger Federer and Trevor Noah showcases in the unparalleled reasons for travelers to choose Switzerland as their next place to visit.”
Simon, Gavin – as two Swiss locals who get to experience the magic of Switzerland every day, why in your own words should travellers choose Switzerland as their next place to travel?
Simon: “There are so many things that I love about Switzerland, but I believe the one I appreciate the most is the variety of things to experience here – from different cultures and languages to incredible landscapes and traditions – in such a small geographical area.
“Moreover, with Switzerland being small, getting around the country is both fast and efficient with beautiful mountains, glaciers, rivers and lakes wherever you go.
“If you fancy travelling by train, you should try out the Grand Train Tour of Switzerland. A beautiful scenic rail journey of some 1,280 kilometers. The panoramic views are stunning and there is no set direction or duration. You can hop on and off wherever you please. Whether in Zermatt or St. Moritz, in the Canton of Ticino or the Lavaux, at the Rhine Falls or Lake Lucerne.”
Gavin: “I’m a passionate traveller, and I wake up each day and see that Switzerland is a place truly like no other. Looking out at 4000m plus peaks, swimming in the pristine lakes, eating local cheese in small villages where it’s made by hand by locals or the history and culture of the cities like Geneva where I live – it’s truly unique.
“I love to share this with others, whether it is summer, winter, fall or spring – the country offers travellers an unparalleled holiday destination. And if that isn’t enough, Switzerland is leading the way for sustainable travel, coining a new deserving term ‘Swisstainable’. Switzerland has always cared for its nature, leaving it untouched so it can truly touch us, always ensuring a perfect balance between ecology.
If you had to sum up Switzerland in one word – what would it be?
Simon: “Excellence”
Gavin: “Soul-stirring”
Although Roger and Trevor find themselves getting lost travelling through Switzerland, Luxury Gold guests needn’t worry. We make sure you’re looked after every step of the way, as we explore this beautiful country on our Majestic Switzerland tour. See the famous cities of St. Moritz, Geneva. Admire sublime vistas on the Swiss Riviera, one of Europe’s most exclusive enclaves. Journey aboard the Glacier Express, rest in magnificent hotels and savor Michelin-starred dining.
For more information, visit our website.
