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Concierge Tips, Europe, Luxury Journeys

10 Best Hotels in Florence, Italy

August 15, 2025 by Laura Goodman No Comments
montebello splendid florence exterior

A-listers are wont to flock to Tuscany, aren’t they? Florence is not only one of Italy’s finest cities, it’s also the gateway to Tuscany – opening into rolling hillsides and vineyards, the like of which you’ve seen on the pages of glossy magazines, at celebrity weddings. Clearly, the stars know where to find the best hotels in Tuscany. But where do celebrities stay in Florence? They – like the rest of us – love the city for its opulent Renaissance architecture, impeccable food and world-class art, but there are so many special places to stay, one could easily find themselves quite spoiled for choice. It is uniquely hard to pull together a list of the best hotels in Florence because there are simply so many – it’s palazzo after palazzo, pool after pool, fresco after fresco. A Renaissance banquet for the senses.

Here are some of our favorite luxury hotels in Florence. 

 

Villa Cora

This is a villa in the most fairytale sense of the word – an imposing standalone building, twinkling with lights and surrounded by pristine lawns, oak trees and roses. The villa was a private residence for centuries, welcoming elite guests through its halls, from Princess Eugenie (wife of Napoleon III) to the French pianist Claude Debussy. Rooms and suites are richly adorned with history and refinement, laced with jewel tones and velvet. 

 

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The St Regis, Florence

Set along the banks of the Arno River, this palazzo designed by Filippo Brunelleschi is one of our favorite hotels with a view. The luckiest guests can peer out through heavy damask drapery over the Ponte Vecchio and Tuscan hills. It’s a view that really encapsulates the grandeur of this city. There’s no less grandeur within, though – think, crystal chandeliers, four poster beds, reproductions of Renaissance artwork, frescoes, stained glass, the works. The lobby is a sensation. 

 

Related reading: 21 Most Beautiful Places In Italy You Need To Visit

 

Hotel Calimala

One of the best hotels in Florence for blending old and new, this 19th century palazzo has been filled with modern furniture, terrazzo floors and mirrored headboards, though rooms feature lots of exposed original brickwork, too. There is a little more glamor here, a little less opulence – lots of black and white marble and careful lighting. 

 

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Villa San Michele

The rumor mill strongly suggests that previous guests of this 15th-century villa carved into a hilltop include Justin Bieber, Kim Kardashian and Julia Roberts. It’s currently undergoing a renovation and will reopen in 2026, which is thrilling because it’s already hard to picture a more perfect place to stay – it makes so many of the best hotels in Florence look basic. The Belmond website correctly describes Villa San Michele as a “perpetual Renaissance dream of Italian indulgence” – picture yourself walking among the garden’s lemon trees and fragrant roses (in 2026). 

 

Related reading: These Are Our 15 Favorite Michelin Star Restaurants in Italy

 

Four Seasons Hotel Firenze

This 15th-century Medici palace is a Florentine classic with all the extras you could wish for: Michelin starred cuisine, glittering pool and sprawling botanical gardens, abundant with majestic trees, like the umbrella pine, weeping beech and ginkgo. Floral displays abound indoors and palettes are cool and creamy, though the hotel is palatial from its frescoed ceilings to its marble floors. 

 

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Brunelleschi Hotel

Of all the views in the world described as ‘breathtaking’, the view directly over the Duomo from rooms at this very central boutique hotel, actually are. All eyes are on the dome; pared back rooms with parquet floors and angular furniture are designed to cool you off from the sheer excitement and drama of the view. Downstairs, an unexpected treat: a tiny, private archaeology museum.

 

Related reading: Best Hotels In Europe In 2025

 

Riva Lofts

This is one of the best hotels in Florence despite actually being 10 meticulously crafted lofts (by the architect behind Dolce & Gabbana’s boutiques). Riva is a collection of early-20th-century stone buildings that were once artisan workshops. The lofts themselves are chic, airy spaces that feel a little Mediterranean, with stone walls, calm colours, linens and squishy but cubist sofas. 

 

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Il Salviatino

What is the best area of Florence to stay in? We love the lush hills of Fiesole in the north-east, which feels like a rich, tranquil blend of Florence and Tuscany, but is only a 20-minute taxi away from the duomo. Here, Il Salviatino provides the most fabulous retreat, with contemporary but noble Tuscany-adjacent rooms and a spectacular botanical garden spa that uses products by Florentine’s best perfumiers and cosmetologists. 

 

Hotel Montebello Splendid

This is where guests on our Ultimate Italy journey rest their royal heads for three nights – in between sampling the flavors of Umbria and dipping a toe in the sea on the sparkling Cinque Terre. Hotel Montebello Splendid is one of our chosen accommodations in Florence thanks to its understated neoclassical charm, and the serenity and elegance it provides, despite its  wonderfully central location – it’s just a short walk to the Ponte Vecchio. 

 

hotel montebello splendid florence italy restaurant

Hotel Montebello Splendid, Florence

 

Velona’s Jungle Luxury Suites

A slightly offbeat choice in both location in style, Velona’s Jungle Luxury Suites is more like a chic and characterful Florentine home – a place to really get comfortable. Though not central, it’s only a 15-minute walk to key sights, and the interiors are jungle-themed, festooned with palm fronds and drapery in lush shades of teal, sage and fern. The suites have canopy beds and rainshowers with chromotherapy lights.

 

See Florence in luxury on our Ultimate Italy journey. 

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Concierge Tips, Luxury Journeys, Unwind

Best Hotels In Europe In 2025

April 9, 2025 by Laura Goodman No Comments
A woman reads while sat in a large hotel bed

Seaside hotels, spa resorts, boutique hotels in the world’s coolest cities – what are the best hotels in Europe to book right now? Some of them just sit head and shoulders above the rest, offering unforgettable experiences from the moment you walk through their grand doors. Our pick of Europe’s (and the UK’s) most magnificent luxury stays is here. We hope it inspires you to stop dreaming, and book that Luxury Gold journey to Italy, France, Ireland, Spain, Switzerland or Sweden.

Four Seasons Firenze, Florence

A true classic – there’s scarcely a list of luxury hotels the Four Seasons Firenze doesn’t appear on. The building itself is a restored 15th century palazzo and it sits surrounded by Florence’s largest private garden – flamboyant with fountains, statues, umbrella pines, yews and sweeping beeches. Some rooms have views of the Duomo and the interiors are opulence itself: dramatic bouquets, frescoes, bronze sculptures, mosaics, moldings – the full Italian Renaissance.

 

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Le Bristol, Paris

Another icon in the world of luxury hotels, Le Bristol has been offering a haven to luxury-loving artists since 1925. Among the people to have graced its sumptuously oversized suites: Coco Chanel, Pablo Picasso, Charlie Chaplin, Christian Lacroix. The rooms are full of light, as well as period furniture and antique mirrors. Close to the Champs-Élysées, Le Bristol’s courtyard is the ideal escape, with its serene white and green palette. And the restaurant – Epicure – has three Michelin stars.

 

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You may also enjoy reading: 10 Most Exciting Hotel Openings of 2025

Raffles London at the OWO, London

The Old War Office (OWO) on Whitehall is now (as of 2023) one of the best hotels in Europe – a super-sumptuous luxury stay imbibed with history and subterfuge (there’s a hidden bar in the underground interrogation rooms once used by MI5 agents, for instance). Over an eight-year renovation, the original floors and staircase were preserved – where Winston Churchill delivered his wartime announcements. The rooms are nothing short of spectacular.

 

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Passalacqua, Lake Como

This 18th century villa opened as a hotel in 2022 and has quickly emerged as one of the most idyllic luxury stays in the world. Surrounded by the impossible blues, greens and turquoises of Lake Como, the hotel is resplendent with Murano chandeliers, gilded mirrors, original frescoes and manicured gardens. The pool scene has to be one of the most glamorous in the world, with its pine green loungers and lily-petal parasols, against the lake backdrop.

 

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Adare Manor, Ireland

This neo-Gothic manor house sits within 840 acres of formal French gardens, parklands and the River Maigue and is quietly one of the best resorts in Europe. Activities on offer include falconry, fishing and archery, and the spa is world-class. The padel club is tucked in the woods, with a gym, sauna, steam room and enormous swimming pool alongside the courts. The interiors are all oak, leather, monumental stone-vaulted ceilings, chandeliers and red velvet. Adare’s got it all (including a chocolate shop). If you’re enamored with our Castles & Kingdoms journey, you’ll adore it here.

 

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For more breathtaking stays read: How You Can Stay in Europe’s Finest Private Castles

Gran Hotel Ingles, Madrid

This boutique hotel in the middle of Madrid’s Barrio de las Letras is tucked down a narrow street – soothing, but full of life. At its heart, the glamorous lobby is abundant with gold, bronze and velvet; it has a central bar surrounded by cocktail lounge space, designed as a gathering space, inspired by the Café Inglés of the 19th century, which attracted writers and artists. The rooms are white and grey with lots of straight lines and sharp angles.

 

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Borgo Santandrea, Amalfi

If Amalfi isn’t on your luxury hotels bucketlist, put the Borgo Santandrea on there right now, truly one of the best beach hotels in Europe. Built dramatically into the rockface (as only the Amalfi Coast knows how), looming directly over the glimmering sea, with a private beach club, suitably serene white and blue rooms and all the Negronis and fritto misto you could dream of, this address is simply special.

 

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Kalesma, Mykonos

Another of the most glorious beach hotels in Europe, Kalesma sits up a Mykonian hill, out of reach of the parties, surrounded by olive trees, bougainvillea and the scent of rosemary, basil and lavender. With only 25 suites and two villas, this luxury boutique hotel is arranged across gorgeous whitewashed buildings, inspired by Cycladic architecture, but with chic, modern interiors. The dining options – meze, pool bar, sunset lounge and private dining – make it difficult to leave.

 

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Experimental Chalet Verbier

Soul-reviving views of snow-capped peaks, tartiflette by Gregory Marchand, an epic hammam, cosy rooms with mountain terraces, and Winter Cup cocktails (Pimm’s, Fino sherry, lemon, cucumber, bitters) make this one of the best hotels in Europe. From outside, it looks like a regular luxury chalet, but the flashes of scarlet on the shutters let you know that what lurks within is far more stylish than all of the others, bar none.

 

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Bookmark for later: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

Hjortviken Country Club, Sweden

One of the hot new boutique hotels of the year, this unique escape just outside of Gothenburg is worth having on your list, particularly if you’re considering our Timeless Scandinavia journey, which starts in Copenhagen. Low-key glamor is the vibe – there’s cross-country skiing in winter, lake activity in summer, and plenty of lounging under coral, fringed parasols, plus a Swedish brasserie, some Cali-inspired tapas and an eighties New York City-style nightclub.

 

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Discover how magnificent stays bookend each day on every Luxury Gold journey.

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These Are 2025’s Most Exciting Luxury Travel Trends

October 27, 2024 by Leanne Williams 1 Comment

Looking ahead to 2025, we’ve rounded up current luxury travel trends to catch your eye. Sustainability remains high on the agenda, while solo travel is on the up. The desire for unique and authentic moments that stand apart from the everyday has never been higher and the ‘wellness sabbatical’ is making headlines. To keep your finger on the pulse, here are some of the most important, intriguing, and surprising travel trend predictions for 2025, with insights from our travel experts.

For travel inspiration, take a look at our collection of small group luxury journeys for 2025 and beyond.

An old stone abbey sits behind neat rows of purple lavender in Provence, France a trending travel destination for 2025

 

1. Top Trending Destinations

“Luxury travel means something different to everyone. It may be an extended stay in an 11th century Irish castle, exploring Egypt’s monuments in VIP style or taking a luxurious cruise on Croatia’s crystal waters,” says Ulla Hefel Böhler, Chief Operating Officer for Luxury Gold and its sister brands at The Travel Corporation. “Whatever your destination, the desire for personalization, customization and exclusivity remains constant. We consider Luxury Gold guests amongst the most discerning of high-end travelers, and it is interesting to see how they are influencing the travel sphere. 

“For Luxury Gold travelers in 2025, Europe remains a perennial favorite, particularly France with its timeless allure. The capital Paris is a huge draw, with guests eager to see the Eiffel Tower and the Champs-Élysées, and then soak up the romantic charm of Nice and St Tropez on the French Riviera. A country at its most exquisite when seen through a local lens, other highlights of our journeys to France include a chauffeured 2CV experience in Provence, a traditional French cooking class with a Michelin-star chef and a private cruise in Calanques National Park. 

“Scandinavia is also an increasingly in-demand destination, with its cosmopolitan cities and awe-inspiring mountains and fjords. Winding through snow-covered peaks on the Flåm Railway, sustainable fine dining at Stockholm’s Fotografiska restaurant and an unforgettable hotel stay overlooking Norway’s spectacular Geirangerfjord all combine for a sought-after luxury Scandinavian vacation.  

Guests look out from a bridge over the blue buildings in Jodhpur in India, with a large ornate tower beside them.

 

“In South America, the mystique of Machu Picchu, the vast wilderness of Patagonia, and the vibrant energy of the tango all continue to attract luxury seekers, driving increased demand for exquisite escapes to Peru, Chile and Argentina. 

“Vietnam and India are also high on the list of popular destinations, each offering a rich array of experiences. From cruising through the iconic limestone formations of Ha Long Bay to discovering the grandeur of the Taj Mahal, both countries boast exceptional hotels, deep historical significance, and an abundance of cultural treasures.” 

You may also enjoy reading: Step inside Peru’s blissful Inkaterra Machu Picchu Pueblo Hotel

 

 2. Sustainable Travel Remains A Priority

As we are seeing every year, the thirst for sustainable travel continues unabated. In the Luxury space this is taking the form of a rise in supply and demand of eco-friendly accommodations – responsible travel without a compromise on comfort, and an increased focus on regenerative travel. This is travel that goes beyond minimizing negative impacts; it actively seeks to improve the destinations traveler’s visit.

Luxury Gold’s Sustainability Manager Lucie Dalilah explains, “Access to lesser known, yet fascinating places is a fundamental aspect of luxury travel. Authentic connections with local cultures have become increasingly cherished, enriching the travel experience in ways that go beyond mere indulgence.

“Through our MAKE TRAVEL MATTER® Experiences, included on every journey, guest leave a positive impact and contribute to the future of the communities they visit. Whether dancing flamenco in Seville, Spain or meeting New Zealand’s kiwis, these experiences take you into the heart of your destination, with exclusive behind-the-scenes access. The feeling you get is priceless and the memories last forever.”

a flamenco dancer in a red and white dress whirls in front of a white and blue tiled bridge barrier, against a bright blue sky.

Bookmark for later: This New Zealand Forest Retreat Combines 5-Star Luxury with Sustainability

 

3. Solo Travel Is On The Up

Empowering you to explore the world on your own terms, solo travel for many is a transformative experience. Ever more popular amongst the luxury set, solo travel is now making up over 10% of bookings, an increase year on year. Not completely surprising, as reported by Infinity Business Insights, the solo travel market is expected to have a compound annual growth rate (CAGR) of 9.1% between 2023 and 2030. This makes it the largest growth segment in the global leisure travel market.

Whether you see it as means of fostering self-discovery, an impetus to step outside of your comfort zone, or simply as a way to personalize your vacation and spend some valuable me time, there is much to be said for traveling by yourself at any time in life.

However, going solo does not have to mean going it alone, with luxury group travel offering the perfect blend of comfort, security and independence. In fact, according to leading solo travel website Solo Traveler, 9 out of 10 solo travelers prefer to take tours all or some of the time. With the freedom to do your own thing, alongside like-minded people, with 5-star hotels and top-rated dining, why not hop on board this 2025 trend?

A mature lady looks out over the glistening waters of the River Nile, with a traditional sail boat on the water and blurred buildings on the far banks.

You may be interested to read:  7 Reasons Why Solo Travel Is The Ultimate Form Of Self-Indulgence

 

4. Thinking Ahead is Back

In 2024, many travelers were known for their last-minute planning, but for 2025, the trend is shifting back toward advance preparation. 35% of bookings are now being made more than 13 months in advance, indicating that travelers are eager to secure their future luxury getaways well ahead of time. In contrast, those who opt to book within the 0 to 7-month window currently represent only 15% of total bookings. This resurgence in proactive planning reflects a growing desire among travelers to thoughtfully plan their experiences and ensure they don’t miss out on desirable destinations and places to stay.

Aerial shot of two people wearing hats and looking at a map with pen and paper in hand.

 

5. Cruises Are High On The Wishlist

Analysis of search data reveals that ‘cruises’ are experiencing a 21% year-on-year increase, a significant feature in the luxury travel market. “The ease and indulgence of a luxury cruise never goes out of style,” says Luxury Gold’s Travel Experiences Manager EMEA, Karen Gower. “Fine dining on deck, sumptuous suites and a dazzling itinerary of stops and activities, what’s not to love!

“There are some destinations that simply must be seen from both water and land, to be fully appreciated, Croatia being a great example. The stunning Dalmatian Coast lends itself perfectly to cruising, with sparkling waters, golden sands and numerous beautiful islands to stop at and explore. Whilst on land the national parks and ancient cities are also not to be missed, so combining a cruise with a land tour portion also gives the best of both worlds on our Croatia & The Dalmatian Coast journey.  Guests can also enjoy a fabulous cruise in Egypt on our Elegance of the Nile.”

A private suite on the River Tosca luxury cruise in Egypt, with elegant wooden furniture, plush furnishings and wide windows with views over the water.

Discover what it is like on a Luxury Gold cruise:  Beauty Beyond Words: Past Guest Sal On Cruising Croatia’s Dalmatian Coast

 

6. Spa Holidays Drive Wellness Tourism

With wellness firmly atop the agenda still, searches for ‘spa holidays’ are up 52%. Not altogether surprising as wellness tourism continues to be one of the fastest-growing travel segments, with the global wellness economy projected by the Global Wellness Institute to reach $8.5 trillion by 2027.

Now less an add-on and more a focus of travel, combining luxurious accommodations with the ultimate pamper-fest is the way to go. Alongside this, the conventional perception of sabbaticals (think backpacking and budget hostels) is also undergoing a transformation. Luxury sabbaticals are now becoming increasingly popular, emphasizing immersive experiences that prioritize wellness and personal growth, and making the most of some sensational hotels and wellness facilities.

The decadent marble spa of Ashford Castle in Ireland, with white lounge chairs and turqouise swimming pool.

You may also enjoy: Skip The Jacuzzi and Brave the Ice Bath: Industry Insider Joanna Moran Reveals Her Top Spa Secrets

 

Other Luxury Travel Trends In The News:

 

7. Increased Desire For Comfort In The Skies

More people are paying for higher grade air seats – people are showing an increasing willingness to pay for more comfort and a better experience in airplanes. To minimize time spent in uncomfortable or crowded areas, those looking to avoid long waits are increasingly booking access to private lounges or choosing the latest and most luxurious lounge options available at airports worldwide, according to a recent Smartflyer report.

Close up of luxury flight seat, with television and brown leather.

Bookmark for later: Flying First Class: The Luxury Gold First-Timer’s Guide

 

8. Capturing EVERY Moment In High Quality

A new report from Virtuoso and Globetrender spotlights ‘Memoirs in Motion’ as a key trend set to shape the luxury travel landscape in 2025. Luxury travelers are increasingly casting themselves in their own personal documentaries, generating demand for professional film crews who can accompany them on special journeys and expeditions.

They describe how this trend “reflects a growing desire for personalized storytelling and the preservation of memories in dynamic and visually stunning formats, elevating travel experiences.” One to consider extending the budget for!

Close up of a black film camera surrounded by green grass

 

If these luxury vacation trends have inspired you to think about your next journey, take a look at our worldwide collection of limited-edition tours.

 

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