With a cultural scene tied up in royalty, historic landmarks and some of the world’s oldest and best hotels, London is a honeypot for luxury living. And it goes hand in hand that there is a plethora of luxury experiences in London to choose from.

Guests on Luxury Gold’s 10-day British Royale journey will get 24 hours in the UK’s iconic capital – including some free time between the included experiences. For those who want to make the most of their time in London, or choose to arrive in the city a couple of days before their itinerary starts, this is the guide for you – the  very best London experiences to make you feel like the star of your own  

Take a helicopter ride along the River Thames

Seeing the London skyline from a hotel sky bar is one thing (Sky Lounge at The Shard has the best), but there’s nothing quite like soaring over the Thames, Houses of Parliament, St Paul’s Cathedral and the Shard at sunset. Topping the list of luxury experiences in London,  The London Helicopter’s 35-minute flight follows the majestic river as it passes dozens of key landmarks. Why this flight? You’ll enjoy it with a chilled bottle of Champagne and glasses on hand for two. With 24 hours in London to spend as you please, this is how to do it – living the high life in the literal sense. A once in the lifetime thing to do in London.

Price: £750 for two

Enjoy an iconic afternoon tea at Claridges

Looking for luxury things to do in London? Afternoon tea in is not just one of the best London experiences, it’s an essential one. But in a city with scores of afternoon teas, high teas, tea services on buses and as takeaway picnics, why Claridges? Well, because this Mayfair hotel is the crème de la crème – it’s where the Princess of Wales stayed over before marrying the future heir to the throne, it’s been a hotel since the 1850s, and it does a superior afternoon tea service. Think dainty finger sandwiches of cucumber and dill creme fraiche, smoked salmon with lemon and capers, plus exquisite cakes, served on the finest bone china. Add a glass of one of several premium champagnes to really do it like the royals.

Price: £100pp with a glass of Laurent-Perrier Héritage

Credit: Claridge’s

Dine aboard a luxury steam train from London Victoria

Harking back to the golden age of travel, London still operates gorgeous steam trains from its main terminals – take the Belmond British Pullman, which runs delightful round-trips into the countryside from London Victoria station. If you are looking for one of the most memorable luxury experiences in London, book for a five-course lunch and you’ll board in your finest to a Champagne reception, with uniformed stewards and lavish Art Deco train interiors right out of an Agatha Christie novel. Chugging into the Kent countryside with steam streaming from the engine carriage, you’ll enjoy fine dining treats such as braised shorthorn beef with oxtail tart, or damson baba.

Price: From £540pp

Create your own bespoke perfume at Floris

Luxury fashion, beauty and fragrance houses have deep roots in London – for one, perfumer Floris was founded back in 1730 in London’s smart St James’s neighbourhood. It’s since received royal warrants and celebrity fans from Winston Churchill to Marilyn Monroe, but still operates an exclusive bespoke service today. One of the most unique luxury experiences in London, enter its historic boutique at 89 Jermyn Street, where you’ll be given a glass of Champagne as you peruse a selection of fragrance bases over a two-hour session, naming notes you love and trying different blends until you’re happy with your fragrance’s bouquet. You can then give it an original name, and even have the bottle engraved – not only one of the best London experiences, but one that will endure long after you return home.

Price: £750 for 100ml

Creating your own unique scent at one of London’s oldest perfume houses (Floris)

Put your foot down at an Aston Martin driving experience

You expect me to talk? No, Mr Bond, we expect you to drive. Like 007 himself, of course in a classic Aston Martin, made in Britain since 1913. Head to the Millbrook-based Aston Martin Clubhouse just outside the capital for a four-hour luxury driving experience, involving a four-hour drive with an instructor and guide, an overview of your chosen vehicle’s dynamics, a chauffeur-drive transfer from the nearest station and breakfast pastries, a hot lunch and other refreshments served at the Clubhouse. 

Price: From £1,800

Drive an Aston Martin while you’re in London (Unsplash/Andrew Pons)

Hire a personal shopping assistant at Liberty London

London’s stylish, original and carefully curated luxury shopping scene is best experienced at Liberty of London – the grand, mock-Tudor department store just off of Regent’s Street devoted to everything from botanical-print textiles to cult beauty products and homeware design. One of the most stylish luxury experiences in London, book a personal shopper here for the most relaxed retail experience in town: based in a private suite on the second floor, you can arrange to put together next season’s wardrobe, reinvigorate your entire beauty regime or redecorate your home. Once you’ve selected your favourites, simply have them delivered. Not only is this one of the best London experiences, it’s also free. 

Price: Free

Book a private photography shoot

In town for a special occasion? Capture the magic effortlessly by engaging a private photographer for an afternoon – a two-hour shoot is typical, often at “golden hour”, the time before sunset. One of the ultimate private experiences in London, a local photographer can help you plot out a particularly scenic walking route along which to snap your sophisticated vacation photos, perhaps pausing by the Thames riverbank, in pastel-painted Notting Hill or the romantic, 1900s Apple Market in Covent Garden. Once framed at home, your 24 hours in London will last forever.

Price: £475 for two hours

Commission a tailored suit on Savile Row

London is famous for its tailoring, with the visionaries along the world-famous Savile Row stitching classic, timeless and more cutting-edge suits for generations. Having your next ensemble made to measure on this iconic Mayfair street is a worthwhile use of 24 hours in London; there are a handful of top boutiques to choose from, but Gieves and Hawkes has real pedigree. Since being founded in the late 1700s, it’s tailored suits to King Charles and the late Duke of Edinburgh, and they’ll run you through a comprehensive library of luxe (some exclusive) fabrics and textiles to work with, keeping your measurements and preferences on file for future purchases.

Price: From £5,000

Take an exclusive, after-hours tour of the Tower of London and witness The Ceremony of the Keys.

Join us on our British Royale luxury journey and you’re invited to the Tower of London to experience this historical site with a VIP tour. At your special after-hours visit you’ll get an inside look at the history of the Tower of London, home of the Crown Jewels, before experiencing the Ceremony of the Keys, the oldest practiced military ceremony in the world. While the Tower remains a living fortress, changing and adapting as times demand, it still maintains centuries of colorful traditions. In fact, the Ceremony of the Keys is a 700-year-old tradition that stood the tests of even the most tumultuous times, presided over by the Yeoman Warders. One of the most exclusive luxury experiences in London, book your place on British Royale now.

Hire a private pod on the London Eye

Nothing quite makes a statement like an exclusively hired Private Pod on the London Eye. It’s the ultimate way to experience 360-degree views of London and Central London. Soar 135m above London’s skyline with up to 25 people. This elevated setting provides you with panoramic, unobstructed views of London’s iconic skyline, including the Thames, Big Ben and Buckingham Palace, all in intimate comfort. Whether for a romantic celebration, a special occasion, or simply to indulge in the city’s beauty away from the crowds, the tailored atmosphere can be enhanced with personalized touches, such as champagne, fine dining or curated entertainment, elevating the experience to truly luxurious heights.

Price: From £850

See London in style on Luxury Gold’s 10-day British Royale tour.