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The world’s wildlife is balancing on a dangerous precipice, so it is our responsibility to help protect some of these species most at risk from extinction. Through Luxury Gold's partnership with the TreadRight Foundation, we to help protect and rehabilitate elephant, rhino and big cat populations around the world, while also educating our guests on ethical wildlife experiences.

Wildlife SOS India

India is plagued with a lack of elephant welfare awareness and education, which is leading to the persistent use of elephants for manual labour, performances, processions, entertainment and street begging. Wildlife SOS specifically addresses the problem of injured and sick elephants that are forced to work in slums and crowded cities. Wildlife SOS works to help elephants living in urban environments that are wounded, malnourished and dehydrated, or those being used illegally and commercially under deprived conditions. They currently offer medical services to elephants in need, and train their handlers on humane treatment and management.

With the grant provided by TreadRight, supported by Luxury Gold, Wildlife SOS has built a permanent Enforcement Training classroom at the Elephant Conservation and Care Centre in Mathura, Uttar, as well as outfitted it with AV equipment to train staff on anti-poaching efforts, wildlife laws, dealing with human/elephant conflict situations, proper elephant management and more, and do so on a consistent basis.

The Cape Leopard Trust

The Cape Leopard is among Africa’s most threatened big cats as they are often targeted by farmers who fear them for killing livestock. After conducting research on the problem, we learned that Anatolian Shepard Dogs instinctually protect sheep and goats from predators. So TreadRight embarked on a project called the Cape Leopard Trust, with support from Luxury Gold, to donate Anatolian Shepherd Dogs to rural livestock farmers near Bushmans Kloof Wilderness Reserve in the Cederberg Mountains of South Africa. The result is a successful predator management strategy that has led to a rebound of the Cape Leopard population in the area.

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