{"id":10573,"date":"2023-12-06T10:20:47","date_gmt":"2023-12-06T10:20:47","guid":{"rendered":"https:\/\/luxurygoldbdev.wpengine.com\/?p=10573"},"modified":"2025-09-09T13:49:39","modified_gmt":"2025-09-09T12:49:39","slug":"sustainable-luxury-travel","status":"publish","type":"post","link":"https:\/\/www.luxurygold.com\/lg\/sustainable-luxury-travel\/","title":{"rendered":"How We’re Setting the Gold Standard for Sustainable Luxury Travel"},"content":{"rendered":"

Even in the luxury space, travel should not cost the earth. When it comes to sustainable luxury travel, we\u2019re proud to lead the way.<\/p>\n

As the new year approaches, we took the opportunity to talk with Shannon Guihan, TTC\u2019s Chief Sustainability Officer and Head of TreadRight, <\/a>our not-for-profit foundation. Here she shares how we\u2019ve led the industry this year and takes a look ahead to 2024. Plus we announce a new project set to make a big impact towards our goal of net zero GHG emissions by 2050.<\/p>\n

\"Shannon\"\"<\/h4>\n

The year that was<\/h4>\n

Focussed on change though action, we\u2019re constantly adapting our sustainability journey at Luxury Gold and our sister brands at The Travel Corporation. Exactly one year ago, we announced a reset of our Climate Action Plan and, as part of this reset, we accelerated our original climate action commitments.<\/p>\n

A major undertaking, we committed to reach net zero GHG emissions across the value chain by 2050. \u201cWe were the first in the industry to have all three targets (short-term, long-term and net zero targets) validated by the Science Based Target initiative (SBTi), an organization that ensures our targets are aggressive enough to do our part for the planet,\u201d Shannon explains.<\/p>\n

\u201cAnother industry first, we established an internal Carbon Fund to invest in our net zero transition,\u201d she continues. Luxury Gold contributes a dedicated amount annually to the Carbon Fund, alongside its sister brands within The Travel Corporation portfolio, this is then allocated to projects that will reduce our emissions in line with our Climate Action Plan. \u201cCurrently, we’re investing in 100% renewable electricity across our USA offices, solar power for our Australian offices and biofuels across our European coach fleet.\u201d<\/p>\n

Read ore about sustainable luxury travel: <\/em>Slow and sustainable: The expectations of the luxury traveler in 2023 and beyond<\/a><\/span><\/i><\/p>\n

Sustainable luxury travel in 2024<\/h4>\n

\"A<\/p>\n

\u201cMoving ahead, you’re going to see us really dive deep into our travel experiences to ingrain sustainability even further,\u201d Shannon tells us. \u201cOur itineraries already incorporate all of the work done to date into the guest experience. Many adaptations guests won\u2019t notice, and that\u2019s our aim – a seamless integration of greater sustainability performance, but guests can trust that as we are always evolving our approach.<\/p>\n

\u201cThis is in addition to the gradual reduction of the carbon footprint through investment in our own infrastructure and assets and technology, all while \u00a0not passing that cost on to our guests, which is really important.\u201d<\/p>\n

MAKE TRAVEL MATTER\u00ae<\/h4>\n

\"a<\/p>\n

\u201cOur MAKE TRAVEL MATTER\u00ae<\/a> Experiences are a really wonderful way to identify pre-vetted experiences, ones that we know really benefit a community through either environmental or social justice,\u201d says Shannon. \u201cThese are really interesting because they are immersive impact experiences that really get you into what makes a place tick, and quite often how that place is navigating with care the challenges the world faces today\u2019. Ensuring you leave a positive impact in the places we visit, we are continuing to build these experiences and for 2024 we aim to have at least one MAKE TRAVEL MATTER\u00ae Experience on every Luxury Gold journey.<\/p>\n

Bookmark for later: <\/em>4 incredible MAKE TRAVEL MATTER\u00ae Experiences you can enjoy with Luxury Gold<\/a><\/span><\/i><\/p>\n

Investment in carbon reduction<\/h4>\n

\"CO2<\/p>\n

\u201cInvestments into carbon reductions is going to be the big trend across the board in 2024, there are more and more technological solutions coming online and investments are needed so that these solutions scale,\u201d Shannon says.<\/p>\n

According to the World Economic Forum, \u2018new technologies are key to achieving arguably one of the greatest challenges for humankind, the transition to net zero.\u2019<\/p>\n

\u201cSome ways we have invested to date include ensuring that at our offices we are nearly at capacity in our ability to produce renewable energy. Looking ahead to next year we are heavily focused on our Scope 3 emissions, these are those produced by our partners and suppliers.<\/p>\n

\u201cThere are several ways we can reduce our scope 3 footprint, such as by favoring electric and or biofuels, and by changing our routes such that we are on the road a little bit less and staying in places a little bit more. We can also greatly reduce these emissions by saying \u2018no to more stuff\u2019.\u201d<\/p>\n

You may also enjoy reading: <\/em>How your travels with Luxury Gold help conserve nature for future generations<\/a><\/span><\/i><\/p>\n

Say “no to more stuff”<\/h4>\n

We\u2019ve recently discovered that the branded merchandise we give away at TTC produces 2,500 tones of carbon emissions every year. So, from today (7 December) we will launching a new project, saying \u2018no to more stuff.\u2019 Luxury Gold\u2019s Sustainability Officer Gemma Myhill tells us more.<\/p>\n

\u201cFocusing on the non-essential carbon emissions that we emit as a business; we identified that 2500 tones of emissions go into the branded merchandise that we give away every year. This is the equivalent to 6.5 million car driven miles worth of carbon emissions that could be completely removed from our ecosystem.<\/p>\n

\u201cI<\/span><\/span>nstead<\/span>, we can <\/span>donat<\/span><\/span>e<\/span><\/span> the money we <\/span>would\u2019ve<\/span> used <\/span><\/span>for merchandise designed to give away <\/span><\/span><\/span>in<\/span><\/span>to <\/span><\/span>projects that focus on <\/span><\/span><\/span>nature-based <\/span><\/span>carbon <\/span><\/span><\/span>solutions<\/span><\/span> to climate change<\/span><\/span><\/span>.<\/span><\/span> So, we asked ourselves, do we actually need more stuff?\u00a0 And the answer is no.\u201d<\/p>\n

The projects<\/h4>\n
\"Yellowish

Credit: @greenwaveorg on Instagram<\/p><\/div>\n

\u201cThe nature-based solution projects we have chosen to support are Project GreenWave\u2019s Kelp Climate Fund and Rainforest Rescue\u2019s Daintree Project,\u201d Gemma tells us. \u201cThere are two existing partners of our not-for-profit foundation, TreadRight. The fact that we already have strong relationships in place to leverage is a testament to how much sustainability is engrained in our core.\u201d<\/p>\n

GreenWave<\/strong><\/a> trains and supports ocean farmers in the era of climate change. Donations will be made to their Kelp Climate Fund which enables Kelp farmers to play a climate-positive role with their ocean farms, including carbon and nitrogen removal and habitat restoration. Each donation will fund the planting of 40lbs of kelp, which will help capture carbon and restore marine ecosystems.<\/p>\n

\n

Each donation to Rainforest Rescue <\/a><\/strong>restores 1 square metre of Australia\u2019s Daintree Rainforest, and will\u202fpreserve biodiversity and remove\u202fcarbon from the atmosphere through planting, maintenance and restoration programs. Rainforest Rescue\u2019s\u00a0<\/span>partnership with Traditional Owners, the Eastern Kuku Yalanji, is helping to broaden and deepen our understanding of the rainforest, and the plants and animals that make the Daintree, or Julaymba, so remarkable and worthy of our protection. This is the world\u2019s longest continually evolving rainforest, protecting the Daintree provides ecosystem services which helps to support the Great Barrier Reef \u2013 the rainforest and the reef provide rain and clean water that is good for everyone. Rainforest Protection and Restoration is good Climate Action.<\/p>\n<\/div>\n

To learn more about sustainable luxury travel, our sustainability strategy and journey to Net Zero, read our Climate Action Plan.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Even in the luxury space, travel should not cost the earth. 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