{"id":10566,"date":"2023-12-06T14:32:10","date_gmt":"2023-12-06T14:32:10","guid":{"rendered":"https:\/\/luxurygoldbdev.wpengine.com\/?p=10566"},"modified":"2025-09-09T13:49:45","modified_gmt":"2025-09-09T12:49:45","slug":"new-orleans-cocktail","status":"publish","type":"post","link":"https:\/\/www.luxurygold.com\/lg\/new-orleans-cocktail\/","title":{"rendered":"The History of New Orleans&#8217; Favourite Cocktail, and How to Make It"},"content":{"rendered":"<p><span data-contrast=\"auto\">A punchy New Orleans cocktail, the Sazerac has a long history, but remains a favourite in the Big Easy. <\/span><span data-contrast=\"auto\">We know the Sazerac was invented in New Orleans, but as for the exact bar it was born in? <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThere\u2019s really no way to know,\u201d says Matt Ray, the cocktail expert at the city\u2019s <\/span><a href=\"https:\/\/www.sazerachouse.com\/\"><span data-contrast=\"none\">Sazerac House<\/span><\/a><span data-contrast=\"auto\">. \u201cCocktail history is notoriously fuzzy, because not many people cared what bartenders were doing in the mid-19th century. And not many bartenders thought that what they were doing was important enough to catalog it.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of course, we\u2019re now in the midst of a classic cocktail renaissance. Travelers do care about a drink\u2019s provenance, especially a drink as intertwined with a destination as the Sazerac is with New Orleans. Here, Matt takes us on a deep-dive into NOLA\u2019s signature cocktail.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em>Discover New Orleans on: <a href=\"https:\/\/www.luxurygold.com\/tours\/southern-grace\">Southern Grace<\/a><\/em><\/p>\n<h4><span data-contrast=\"auto\">The history<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10567\" src=\"https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-821x1024.jpg\" alt=\"\" width=\"800\" height=\"998\" srcset=\"https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-821x1024.jpg 821w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-241x300.jpg 241w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-768x958.jpg 768w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-1232x1536.jpg 1232w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-1642x2048.jpg 1642w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/SazeracHouse-Matt-1320x1646.jpg 1320w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">\u201cToday, \u2018Cocktail\u2019 means a million things,\u201d says Matt. \u201cBut in the early 1800s, it meant your spirit of choice mixed with sugar, water and bitters. You could walk into any bar in the city and ask for a \u2018gin cocktail\u2019, \u2018brandy cocktail\u2019, or \u2018whiskey cocktail\u2019, and that\u2019s what you\u2019d get.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAt some point in the 1840s and 50s, bartenders started experimenting with new products from Europe \u2012 absinthe, maraschino, curacao \u2012 adding a dash or two and making a new category called \u2018the improved cocktail\u2019. That\u2019s what the first Sazerac was: a cognac cocktail perked up with a swirl of absinthe. New Orleans was still such a European city in those days, and anise spirits like absinthe and pastis are so culturally important to Europe.\u201d<\/span><\/p>\n<p><i><span data-contrast=\"auto\">We also think you\u2019ll like: <\/span><\/i><a href=\"https:\/\/www.luxurygold.com\/lg\/9-essential-cocktails-to-drink-and-where-to-drink-them-in-new-orleans\/\"><i><span data-contrast=\"none\">Nine essential cocktails (and where to drink them) in New Orleans)<\/span><\/i><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Winds of change<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Time, politics and the economy all made their mark on the drink over the next century. \u201cAs we became a much more American city in the late 1800s, tastes changed,\u201d explains Matt. \u201cAmericans began to prefer oaked spirits to cognac; the quality of whiskey also went up following the Revolution. So bartenders started replacing the cognac in Sazeracs with rye whiskey. Another factor was the spread of phylloxera in Europe in the mid-1800s, destroying the grapevines that produced brandy and driving up prices.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Then, another twist \u2012 absinthe was banned in 1912 for its supposed hallucinogenic properties.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe product that replaced it was called herbsaint,\u201d says Matt, \u201canother anise spirit which is almost indistinguishable.\u201d Prohibition in the 1920s and 30s naturally had an impact, but for Matt, the real Dark Ages for the cocktail were the 70s and 80s. \u201cThat\u2019s when classic cocktail culture kind of di<\/span><i><span data-contrast=\"auto\">We also think you\u2019ll like:\u00a0<\/span><\/i><a href=\"https:\/\/www.luxurygold.com\/lg\/discover-the-mississippi-delta\/\"><i><span data-contrast=\"none\">All Natural: Meet the woman safeguarding the Mississippi Delta<\/span><\/i><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">ed off, and everything became a mudslide or a Pi\u00f1a Colada. But New Orleans was still famous for hanging on to traditions like the Sazerac.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">A timeless classic<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10568\" src=\"https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221.jpeg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221.jpeg 1000w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221-300x200.jpeg 300w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221-768x512.jpeg 768w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221-120x80.jpeg 120w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221-255x170.jpeg 255w, https:\/\/www.luxurygold.com\/lg\/wp-content\/uploads\/2023\/11\/Matt-Ray-website-headshot-e1681859311221-345x230.jpeg 345w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">These days, the Sazerac beloved aperitif that New Orleanians still offer to family and friends. In terms of enjoying it like a local, Matt advises, \u201cpeople usually drink it before dinner. It has a reputation for being the first drink you should have in the city \u2012 I know a lot of people who make a point of having one right when they get into town. The locals also tend to have one around Mardi Gras, and around Christmas.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How you drink it also says something about you. \u201cYou can sip it slowly, so it opens up as it warms in your hands, or you can throw it back heroically,\u201d says Matt. \u201cYou\u2019ll see them on a lot of happy hour menus because it\u2019s so quick and simple to make.\u201d Despite its short stature, vintage nature and simplicity, young New Orleanians still order it in bars across<br \/>\n<\/span><span data-contrast=\"auto\">town. \u201cPeople here don\u2019t shy away from things their grandparents used to drink,\u201d observes Matt. \u201cRather, the opposite: they find it kind of charming.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">The recipe<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> for this famous New Orleans cocktail<\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cFirst, you take two rocks glasses \u2012 ideally a beveled rocks glass, if you want to get specific \u2012 and you chill one of them. In the other, you throw in a sugar cube, or a quarter-ounce of simple syrup if that\u2019s easier. Add three dashes of Peychaud\u2019s Bitters and muddle that with the sugar, then add an ounce and a half of rye whiskey (I usually give that a quick stir to help dissolve the sugar).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cNext, you add ice and give it a brief stir, then set that glass aside. Take the glass that\u2019s been chilling, dump out the ice and add a splash of herbsaint or absinthe. Swirl it around the glass \u2012\u00a0 then either drink it or throw it out. Take your whisky mix and pour it really slowly into that chilled herbsaint glass. The last step is to squeeze a twist of lemon peel so it sprays a little lemon oil. I then either throw in the twist or use it to decorate the glass.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you want to go old-school, advises Matt, make it with the original spirit, cognac. \u201cThe clove-peppercorn notes of rye are traded out for these rich, raisiny dark fruits. It\u2019s a little bit more flowery and aromatic.\u201d In terms of what can go wrong? \u201cOne of the worst I\u2019ve ever had was completely green because it was probably half absinthe. It\u2019s supposed to be a hint of liquorice or anise, not a punch in the face. And I once saw someone add Sweet\u2019N Low instead of sugar.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">We also think you\u2019ll like: <\/span><\/i><a href=\"https:\/\/www.luxurygold.com\/lg\/classic-cocktails-and-timeless-hotels\/\"><i><span data-contrast=\"none\">Our favourite classic cocktails and the timeless hotels to try them at<\/span><\/i><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Sazerac stars\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Okay, so we\u2019re visiting New Orleans. Where should we go for that first, I\u2019m-in-town Sazerac? \u201cYou could come down to the Sazerac House and take a cocktail-making lesson, or visit the museum exhibits we have. But in terms of a straight-up bar, I love Peychaud\u2019s Bar in the French Quarter, which specializes in New Orleans classics like the Ramos Gin Fizz and the Vieux Carr\u00e9 (like a supercharged Manhattan). Otherwise, I\u2019d recommend a bar called Jewel of the South, and a little dive downtown called Bar Tonique.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em>Discover the magic of the American South for yourself and sip a New Orleans cocktail on our <\/em><em><a href=\"https:\/\/www.luxurygold.com\/tours\/southern-grace\">Southern Grace <\/a>limited-edition journey.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A punchy New Orleans cocktail, the Sazerac has a long history, but remains a favourite in the Big Easy. We&#8230;<\/p>\n","protected":false},"author":21,"featured_media":10572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[971,970,909,564,170],"class_list":["post-10566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuisine","tag-cocktail","tag-destinatons","tag-louisiana","tag-new-orleans","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The History of New Orleans&#039; Favourite Cocktail, and How to Make It<\/title>\n<meta name=\"description\" content=\"A punchy New Orleans cocktail, the Sazerac has a long history, but remains a favourite in the Big Easy, and here\u2019s how to make it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxurygold.com\/lg\/new-orleans-cocktail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of New Orleans&#039; Favourite Cocktail, and How to Make It\" \/>\n<meta property=\"og:description\" content=\"A punchy New Orleans cocktail, the Sazerac has a long history, but remains a favourite in the Big Easy. 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Cocktail expert Matt Ray tells us more.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leanne Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/\"},\"author\":{\"name\":\"Leanne Williams\",\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/#\\\/schema\\\/person\\\/169cff4fd4ab5ede13bb08bb10ad64da\"},\"headline\":\"The History of New Orleans&#8217; Favourite Cocktail, and How to Make It\",\"datePublished\":\"2023-12-06T14:32:10+00:00\",\"dateModified\":\"2025-09-09T12:49:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/\"},\"wordCount\":1072,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/johann-trasch-CwUW0Ef88gE-unsplash-scaled.jpg\",\"keywords\":[\"Cocktail\",\"Destinatons\",\"Louisiana\",\"New Orleans\",\"USA\"],\"articleSection\":[\"Cuisine\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/\",\"url\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/\",\"name\":\"The History of New Orleans' Favourite Cocktail, and How to Make It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/johann-trasch-CwUW0Ef88gE-unsplash-scaled.jpg\",\"datePublished\":\"2023-12-06T14:32:10+00:00\",\"dateModified\":\"2025-09-09T12:49:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/#\\\/schema\\\/person\\\/169cff4fd4ab5ede13bb08bb10ad64da\"},\"description\":\"A punchy New Orleans cocktail, the Sazerac has a long history, but remains a favourite in the Big Easy, and here\u2019s how to make it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/johann-trasch-CwUW0Ef88gE-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/johann-trasch-CwUW0Ef88gE-unsplash-scaled.jpg\",\"width\":2560,\"height\":1714},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/new-orleans-cocktail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.luxurygold.com\\\/lg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The History of New Orleans&#8217; 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