Have you ever wondered how luxury travel can mean responsible travel? Welcome to a Luxury Gold journey. Through our MAKE TRAVEL MATTER® Experiences, with your Luxury Gold journey you can make a positive impact on the planet, its people and wildlife, and the communities you visit.

Our MAKE TRAVEL MATTER® Experiences were developed in 2020, in consultation with travel industry experts and set within the framework of the United Nations Sustainable Development Goals (UN SDGs) In our How We Tread Right sustainability strategy we set out the goal of including at least one of these experiences on 50% of Luxury Gold journeys by 2025.

We’re pleased to say that we are way ahead of target, with these exclusive immersive experiences now available on 100% of Luxury Gold itineraries, as detailed in our latest Impact Report. We’ve put together a selection of our MAKE TRAVEL MATTER® Experiences to show you want we are talking about.

Enjoy MAKE TRAVEL MATTER® history with Marta in Italy

When you meet Marta, a fourth-generation weaver preserving this ancient craft in Umbria Italy, you’ll be amazed at her dedication and passion. You’ll also be enjoying one of the first ever MAKE TRAVEL MATTER®Experiences that came into existence for The Travel Corporations family of brands. With meaningful experiences always part of the offer, guests enjoyed meeting Marta so much it was an inspiration behind formalizing the experiences.

A recipient of a TreadRight Foundation grant, Marta’s workshop, the Laboratorio Giuditta Brozzetti, specializes in the medieval Umbrian tradition of loom-weaving. Your visit here supports UN SDGs 5 & 11 – Gender Equality and Sustainable Cities & Communities. The workshop, a highlight of our Ultimate Italy Luxury Gold journey, also actively empowers women and girls through its education and training programs. Through their safeguarding of the unique patterns they’re contributing to the protection of Umbria’s cultural heritage.

Discover the journey: Ultimate Italy

Read more: How We’re Setting the Gold Standard for Sustainable Luxury Travel

Discover a world of sustainable dining at Sweden’s Fotografiskia Restaurant

Phot credit: @fotografiska.food on Instagram

Some MAKE TRAVEL MATTER® Experiences are simply delicious – pair fine dining with helping the planet and what’s not to love.

At the Fotografiska Museum Restaurant in Stockholm, Sweden, savor a delectable and innovative dinner crafted with sustainability in mind. In fact, this establishment holds the prestigious Michelin Sustainability Emblem. Every step of the culinary process is carefully thought out with sustainability in mind, and even the aprons have a part to play – made from an absorbent cotton fabric, when heated they release the CO2 back for use in the bistro’s hydroponic plant garden. Through this dining experience Fotografiska aims to encourage a more mindful and eco-friendly world. Prepare to be dazzled, while also doing your part – this experience supports UN SDG 12 – Responsible Consumption & Production.

Try this on: Timeless Scandinavia

Read more: Alternative dining and CO2 absorbing aprons: welcome to Fotografiska

Save the Kiwi in New Zealand

Get up close and personal with wildlife as you go behind the scenes at a Kiwi hatchery in Rotorua. Meet the National bird of New Zealand, hear why its endangered and see first-hand the efforts to restore the population. The hatchery has expanded to become the world’s biggest and most effective facility for hatching kiwis. By successfully incubating and hatching brown kiwi eggs, it has significantly contributed to the North Island kiwi population. In support of UN SDG 15 – Life on Land, this MAKE TRAVEL MATTER® Experience helps to fund the Hatchery and directly contribute to kiwi conservation.

Discover this on: The Long White Cloud

Bookmark for later: This New Zealand Forest Retreat Combines 5-Star Luxury with Sustainability

Reveal nature’s glitz in St Moritz, Switzerland

A highlight of the Swiss Alps, St. Moritz is renowned as a playground for the rich and famous, with its opulent ski resorts, upscale shopping and gourmet dining. This Alpine paradise offers a sophisticated blend of breathtaking natural beauty and high-end amenities, making it a premier destination for those seeking an exclusive and indulgent escape.

Guests on a Luxury Gold journey have the opportunity to step away from the glitz and glamor whilst in Switzerland. Meet a local nature guide and choose between a hike or a conservation talk to learn the work they do in raising awareness and preserving the natural environment, in this most picturesque of landscapes. This experience supports UN SDG 15 – Life on Land.

Take the tour: Majestic Switzerland

You may also enjoy reading: Dine, Sleep, Do: How to spend a chic 24 hours in St. Moritz

Embrace South Africa’s past and future

From the iconic Table Mountain in Cape Town to wildlife-rich Kruger National Park, South Africa boasts stunning landscapes, vibrant cultures, sensational cuisine and a complex history. To get deep into the country’s fascinating past, and meet its future, guests will enjoy a visit to the Amy Foundation, during their visit to Robben Island.

On this MAKE TRAVEL MATTER® Experience you’ll see how the lives of vulnerable young people are being transformed through a variety of empowering programmes. This experience furthers UN SDGs 4 & 10 – Quality Education & Reduced Inequalities, both through its actions, and through eduction and awareness.

For unforgettable dinner table conversation, you’ll also join Christo Brand, a former prison guard of Nelson Mandela, for lunch at the Amy Foundation. A global icon of peace and equality, Nelson Mandela dedicated his life to fighting against apartheid in South Africa, and few knew him better than Christo.

 Discover this on: Spectacular South Africa

 Read about this special relationship in depth: Meet Christo Brand, former prison guard to Nelson Mandela

Sip French wine, in harmony with nature

Photo credit: @chateaulacoste on Instagram

Described as a ‘futuristic wine producer,’ a visit to Château La Coste in Puy-Sainte-Réparade, France will tantalize more than just the taste buds. In 2009, the wines of Château La Coste were labeled “Organic Agriculture”, a label which recognizes respect for the land as well as the methods, in perfect harmony with nature. The estate is also a showcase for the most fascinating sculptures and modern art installations.

On this MAKE TRAVEL MATTER® Experience you’ll sample the estate’s organic wines, learn all about their viticulture and visit their one-of-a-kind contemporary wine cellar. Your tasting experience supports SDG 12: Responsible Consumption and Production.

Take a sustainable sip on: Ultimate Southern France

Bookmark for later: Sophisticated and Stylish: why Southern France is Unmissable

Join the Warrior Women in Canada

Jasper National Park in the Canadian Rockies is a pristine wilderness paradise renowned for its majestic glaciers, turquoise lakes and abundant wildlife. Here you will meet the First Nations Warrior Women, to discover the history of the lands since time immemorial.

Share an evening by the fireside on this exceptional Luxury Gold journey. Over a home cooked barbecue dinner share in storytelling, drumming and songs and immerse yourselves in Indigenous culture. The experience addresses SDG: 10 by reducing inequalities for minorities or underrepresented people.

Meet the Warrior Women on: Majesty of the Rockies

For an in depth read: Uncovering Indigenous history with Canada’s Warrior Women

Enjoy the flutter of wings at Parque das Aves in Brazil

Photo credit: @parque_das_aves on Instagram

Nearby the thundering Iguassu Falls on the Brazilian side, we invite you to join a MAKE TRAVEL MATTER® Experience at the colorful Parque das Aves or Bird Park. An integrated conservation center for birds of the Atlantic Forest and is home to 120 species of birds, including hummingbirds, hawks, toucans and parrots. Through your visit you are contributing to supporting the future of these species, and enhancing UN SDG 15 – Life on Land.

See the birds for yourself: Classic South America

You may also enjoy reading: Step inside Peru’s blissful Inkaterra Machu Picchu Pueblo Hotel

Our Impact Report at a glance

Protecting our planet, its people and wildlife has always been at the heart of our journeys. And we’ve made some big commitments as part of our 5-year sustainability strategy How We Tread Right, across climate action, sustainable food production, responsible consumption, diversity, equity and inclusion, and animal welfare.

Today we’ve released our third annual Impact Report, so you can see how we’re progressing against our goals and how we are making a difference. Here’s some of our progress at a glance:

Goal 1 – Achieve Net Zero by 2050: Invested $1,880,553 from our Carbon Fund in 13 decarbonization projects and said ‘no to more stuff’ – replacing branded merchandise with donations to nature-based solutions – preventing 6.5 million car-driven miles worth of carbon emissions from entering the atmosphere annually.

Goal 4 – Increase use of local and organic products in our supply chain by 2025: Offered one local dining experience on 100% of our itineraries, where key ingredients are sourced within a 30–50-mile radius.

Goal 6 – Eliminate as many unnecessary single-use plastics from our operations and itineraries: Removed all single-use plastics related to Covid-19 measures from our operations + worked with supplies to utilise water tanks to refill reusable water bottles.

Goal 7 – Include at least one MAKE TRAVEL MATTER® Experience on 50% of our itineraries by 2025: We have at least one MAKE TRAVEL MATTER® Experience on 100% of itineraries, with 36 in total across the collection.

Goal 10 – Complete 30,000 volunteer hours by 2025: Our teams completed 10,862 volunteer hours in 2023 – helping us reach 83% of our goal.

Stunning landscapes, incredible variety, endless culture. The USA is the ultimate year-round destination. If you’re looking for some travel inspiration then look no further than the soul of the south – Nashville, Tennessee, Memphis, Tennessee and New Orleans, Louisiana. A region with an incredible wealth of history, culture and nature, coupled with sensational cuisine and unbeatable music credentials, the Southern USA is the vacation of a lifetime.

In partnership with Visit the USA, we invite you discover the soul of the south and to travel with us on Southern Grace, a 9-day luxury journey from Nashville to New Orleans. To whet your appetite, we’ve picked out some of our favorite moments.

For travel inspiration: USA destination guide

Read more about our Southern Grace tour: High Notes: How Travel Concierge Ann Amplifies the Sounds of the South

Walk in the footsteps of legends in Nashville, Tennessee

A welcoming and vibrant destination for visitors, Nashville has long been at the heart of country music in America. ‘Music City’ as it is affectionally known, is also the birthplace of bluegrass, with a thriving rock and pop scene. A city packed with sensational eateries and exceptional hotels, your stay at the sophisticated Grand Hyatt on our Southern Grace small group journey places you in the center of luxury and the downtown action.

Nashville grew from a foundation based on music and, as the 1800s unfolded it became a national center for music publishing. Join us and discover the music like a VIP. At Studio B – Nashville’s oldest remaining record studio, take part in a private recording session under the guidance of a professional sound engineer. Let your inner songbird free and record a take-home tune just as legends Elvis Presley and Dolly Parton have done before you.

Later, at the Country Music Hall of Fame, as guests of Luxury Gold you’ll enjoy a private, behind-the-scenes look at the songwriting process with a local songwriter and singer. On your visit you’ll also see memorabilia from stars such as Jim Reeves and Roy Orbison, before topping the night off with a performance at the Grand Ole Opry.

You may also enjoy reading: For Your Ears Only: Experience the Privilege of Private Live Music

Discover U.S. history in Memphis, Tennessee

Home of ‘The King’, the blues and the birthplace of rock ‘n’ roll, Memphis is another musical pilgrimage hotspot. But over and above the music, this city holds an essential place in U.S. history, and its civil rights legacy lives on in many ways.

Nowhere is this history brought to life quite like the National Civil Rights Museum, a MAKE TRAVEL MATTER® Experience on Southern Grace. Immerse yourself on a guided tour through the interactive exhibits and poignant storytelling, the museum shares the story of key moments throughout the American Civil Rights Movement, from the history of enslaved people all the way through to the assassination of Martin Luther King Jr. in 1968.

Memphis, and indeed the whole of Southern USA, is also known for its delicious cuisine including cajun, creole and some of the finest BBQ. To experience traditional cooking at its most tasty, Luxury Gold guests get a backstage pass to Central BBQ – one of the city’s oldest and most iconic establishments. Sweep past the queues (which are usually around the block) for your VIP visit. Inside you will meet Clint Cantwell, a renowned grilling expert to learn how to make the most delicious pulled pork, brisket and ribs – a rare event usually only local insiders get to experience. Followed of course by a scrumptious meal.

Bookmark for later: How We’re Setting the Gold Standard for Sustainable Luxury Travel

Step back in time in Natchez, Mississippi

Stepping away from the hustle and bustle, Natchez is a charming retreat. The oldest city on the Mississippi and one of Southern USA’s hidden gems, more than 1,000 structures in Natchez are listed on the National Register of Historic Places. With properties dating to the late 1700s, the South’s unique architecture and history comes to life in Natchez’s antebellum homes.

Your stay in the Monmouth Historic Inn & Gardens, a National Historic Landmark built in 1818, gives you a timeless feel for the place. An early 19th-century antebellum mansion set in 26 acres of manicured gardens, world class service and historic surroundings combine for a decadent stay.

While in Natchez on Southern Grace, we invite you to personalize your day with a choice of two experiences. Either you can step back in time and take a private tour an 1850s Greek-Revival cottage, the beloved home of a local. Take your time to explore the interior and grounds and let your imagination run wild as you learn about its past. Alternatively you can choose to join a mixology class and learn all about famous Southern cocktails including the ‘Crown Julep’.

You may be interested to read: Our Favorite Classic Cocktails, and the Timeless Hotels To Try Them At

There’s nowhere quite like New Orleans, Louisiana

To cap off your Southern Grace tour the ‘Big Easy’ beckons. A city so steeped in history and culture and rich traditions there’s a tantalizing story around every corner. The Ritz Carlton is your majestic home for three nights and is a destination in itself. The building was built originally in 1908 and it became a luxury hotel in 2000 showcasing the best of American hospitality. Centrally located it means you are just a few steps from the area’s most popular attractions, including the famous Bourbon Street.

A city world renowned for its Mardi Gras celebrations, as part of your exploration of New Orleans we invite you to enjoy an all-access pass to the Mardi Gras World’s Blaine Kern Studios. This workshop has created sensational floats for Mardi Gras and other parades around the world since 1947. Learn how artists and architects build Mardi Gras floats from the ground up and view colorful costumes and props.

Read more about this extraordinary hotel: Why New Orleans’ Ritz Carlton Hotel is a cut above the rest

To enjoy the best of the USA with a luxurious visit to the sensational South, take a look at our Southern Gracesmall group journey.

If planning your Japan packing list is stressing you out, then you’re in the right place. Our comprehensive list of what to pack for Japan will have you covered whatever the season, and whatever the weather decides to throw at you. Are you ready to visit Japan? With this packing list, you will be. 

What should I pack for 2 weeks in Japan? 

Shoes that are easy to slip on and off 

Many places in Japan require you to take off your shoes upon entry, from restaurants to temples, so having a pair of shoes that’s easy to get on and off will come in very handy. If you’re unsure whether you should be taking off your shoes, look out for tatami mats – if you see them, it generally means shoes off. Obviously you don’t want to then be barefoot (especially in the summer if you’ve been wearing sandals), so make sure you pack some small socks for these instances too. It’s a good idea to keep them in your bag as you sightsee around Japan. 

Related reading: A Haven of Tranquillity: Discovering the Best Luxury Spas in Japan

Comfortable walking shoes 

Tokyo was named one of the most walkable cities in the world and the number one most walkable city in Asia, so it goes without saying that a good pair of walking shoes is a Japan packing list essential. We’d recommend breaking any new pairs in before your trip.

Weather dependent clothing 

Particularly in the shoulder seasons of spring and fall, Japanese weather can be changeable with the threat of sporadic rain showers, though these won’t be a problem if you’re adequately prepared! Obviously the clothes you pack will depend on when you’re traveling to Japan – more on that later with our Japan packing list for each season below. 

Discover majestic Japan on our luxury Japan tour.

Japanese yen 

Our best tip is to withdraw Japanese yen once you arrive in Japan – don’t get it at home as you’ll get a terrible exchange rate. There are a number of ATMs in Japan; 7-11 convenience stores offer the easiest option as they’re open 24 hours a day, while Japanese postal ATMs also accept most foreign cards but are only open during post office opening hours. We wouldn’t wait too long to get your cash, however; Japan is a very cash-oriented society, even more so in rural areas. Though a growing number of shops and restaurants accept most credit and debit cards, you don’t want to get caught out.  

Japan rail pass 

If you’re planning on traveling around Japan, then a Japan Rail Pass will be invaluable to you. It grants unlimited travel across Japan’s JR Network, including the Shinkansen bullet trains and conventional rail lines, covering over 20,000 km of rail. Not only is it convenient (no more panicking at foreign train stations), but highly cost-effective as well – a round trip between Tokyo and Kyoto costs about the same as a 7-day Japan Rail Pass, which offers unlimited travel for the same price.  

It’s a physical ticket, so make sure you order it at least two weeks before you fly to Japan (although you can order it up to six months in advance of your trip) to allow ample shipping time. Additionally, the Japan Rail Pass includes access to local JR buses, ferries, and the Tokyo Monorail. It also offers various discounts at hotels, shops, and museums. 

All the usuals  

It goes without saying that you’ll need to sort any visas, passports, and travel insurance with plenty of time before your trip. Make sure your passport has at least six months validity from your return date, and one empty page. Travelers with U.S. passports must have visas for short-term visits (up to 90 days).

What to wear in Japan 

Prepare for Japanese weather 

The weather in Japan can vary greatly as it has distinct seasons, but the weather can vary within seasons too – particularly during the spring. Here’s your Japan packing essentials for each season. Your Japan packing list will depend greatly on what time of year you’re traveling. To get the most out of your trip to Japan, you’ll want to be appropriately dressed. 

Read more: Guardians of a National Icon: Meet Japan’s Cherry Blossom Doctors

Spring (March to May) 

With the cherry blossoms in full bloom and mild weather, spring is the perfect time for exploring – just make sure you pack a rain coat! 

• Light layers of clothing, including both T-shirts and long-sleeve shirts, and thin sweaters. 
• A thicker jacket or cardigan. 
• A raincoat and, if you have room, an umbrella. 

You might also like: Bird Costumes and Cherry Blossom: Why Spring is the Best Time to Visit Japan

Summer (June to August) 

Summer in Japan starts with the rainy season in June and July, which is when you’ll absolutely need a waterproof. The weather starts to become warmer and more humid towards August.  

• Breathable, light clothing including shorts, camisoles, t-shirts, dresses, and skirts.
• Sunscreen, sunhat and sunglasses. 
• Swimsuit if you plan on visiting the beach or onsen (hot spring).
• Comfortable sandals (with a spare pair of socks for entering traditional buildings).
• Insect repellent. 
• Breathable waterproof in case of showers.
• A handheld fan to wave away the heat. 

Fall (September to November) 

Visiting Japan in fall allows you to see the beautiful changing of the seasons as the foliage turns a stunning shade of oranges and reds. The cooler weather makes it the perfect time to explore on-foot, though around September time comes typhoon season, bringing a risk of heavy rainstorms, getting drier towards November.

• Easily-layered clothing, including long-sleeve tops, light sweaters and a jacket for the evenings.
• Scarves, gloves, and a hat for late autumn chill. 
• Waterproofs for unexpected showers. 

Winter (December to February) 

Winter in Japan varies from mild temperatures in the southern regions to cold and fairly snowy in the northern areas. Time to wrap up warm! 

• Warm clothing and layers, such as thick sweaters, thermals and a decent coat. 
• Water-resistant walking shoes.
• Thermal socks and gloves. 
• Scarves, beanies and earmuffs if you’re traveling further north. 

Dressing appropriately in Japan 

It’s not just the weather you need to think about when it comes to packing your clothes. If you’re walking around temples and shrines, it is a good idea to be respectful and have a top layer with sleeves and no tummy or cleavage showing. However, it is not a rule and you’ll sometimes see Japanese people not following these dress-code standards.  But as an outsider, I feel like being respectful ( or, at least, showing that you’re trying) is more important. 

Though tattoos have been legal in Japan since 1948, it’s worth remembering that it’s best to cover them up in temples, shrines, and ryokan (a type of traditional Japanese inn), while tattoos are banned at most onsen hot springs, swimming pools, water parks, and beaches. You can cover them up with clothes or bandages. 

What not to bring when travelling to Japan 

One thing you should add to your Japan packing list is suitcase space. Make sure you leave enough room to bring back any mementos from your trip – pack light so you can make the most of the incredible shopping districts like Tokyo’s Shibuya and Ginza.

If you’ve traveled internationally, you’ll be familiar with the rules and customs of flying. In case you’re not, items such as meat, fresh fruit and vegetables, and counterfeit items are prohibited when flying in and out of Japan.

Now you know what to bring, it’s time to see Japan for yourself on our Japan luxury tour.